Professional in International Business Administration with a specialization in Digital Marketing Strategy. Over 6 years of experience in marketing and market trend analysis, with a strong background in creative project development for brand positioning. Results-oriented, focused on delivering unique user experiences and enhancing communication strategies to attract potential clients.

Alexandra

Professional in International Business Administration with a specialization in Digital Marketing Strategy. Over 6 years of experience in marketing and market trend analysis, with a strong background in creative project development for brand positioning. Results-oriented, focused on delivering unique user experiences and enhancing communication strategies to attract potential clients.

Available to hire

Professional in International Business Administration with a specialization in Digital Marketing Strategy. Over 6 years of experience in marketing and market trend analysis, with a strong background in creative project development for brand positioning. Results-oriented, focused on delivering unique user experiences and enhancing communication strategies to attract potential clients.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Marketing Analyst – Livestock Sector at Merck Sharp & Dohme Colombia
January 1, 2020 - October 14, 2025
Marketing digital specialist; development of digital campaigns; market trend analysis; branding and positioning; coordination with cross-functional teams; supported 6+ years of marketing experience including strategy development and performance analysis.
Freelance Digital Projects at Self-Employed / Freelance
December 31, 2023 - October 14, 2025
Creation and maintenance of e-commerce platforms; organic social media growth strategies from scratch. Development of 6 websites across diverse industries: hospitality, transport & logistics, business consulting, digital marketing services, Spanish immersion programs for foreign learners, language services, music entertainment, and age-restricted content.
Community & International Relations Manager at Surtribe Music Agency
January 1, 2024 - Present
International relations and community manager; development of 360º digital content strategy; Meta Ads campaigns; web design and SEO; creation of sub-brands and corporate dossiers; coordination with investors and events.
Independent Sales Assistant at Freelance Digital Projects, Spain
December 31, 2023 - October 14, 2025
Creation and maintenance of ecommerce platforms; organic social media growth strategies from scratch; development of six websites across hospitality, transport & logistics, business consulting, digital marketing services, Spanish immersion programs for foreign learners, language services, music entertainment, and age-restricted content; daily prospecting of potential investors via LinkedIn and specialized websites; email marketing campaigns supported by strategic corporate dossiers.
Marketing Analyst – Livestock Sector at Merck Sharp & Dohme Colombia
January 1, 2020 - October 14, 2025
Marketing digital specialist; market trend analysis; development and execution of digital marketing campaigns for the livestock sector.
International Relations & Community Manager at Surtribe Music Agency
January 1, 2025 - October 14, 2025
Responsible for international relations and community management; development of 360º systems; digital content strategy; Meta Ads campaigns; web design and SEO; creation of sub-brands; design of flyers and corporate dossiers; video editing.
Independent Freelancer at Freelance Digital Projects Spain
December 31, 2023 - October 14, 2025
Creation and maintenance of 6 e-commerce platforms across hospitality, transport & logistics, business consulting, digital marketing services, language programs, language services, music entertainment, and age-restricted content. Daily prospecting of potential investors via LinkedIn and specialized platforms. Email marketing campaigns supported by corporate dossiers and visually engaging materials. Development of social media growth strategies and annual reels.
Marketing Analyst at Merck Sharp & Dohme Colombia
January 1, 2020 - October 14, 2025
Marketing Analyst – Livestock Sector; Digital Marketing Specialist; International Business professional with a focus on marketing analytics and strategy.
International Relations & Community Manager at Sutibe Music Agency
January 1, 2025 - October 14, 2025
Managed international relations and community engagement for a music agency; development of 360º systems, digital content strategy, Meta Ads campaigns, web design & SEO, sub-brand creation, and production of promotional materials.
International Relations & Community Manager at Luxury Real Estate Business Relations
January 1, 2024 - Present
Coordination of international relations and business development for luxury real estate with investor outreach and promotional activities.

Education

Online course in International Business Administration at Rosario University - Colombia
January 1, 2020 - December 31, 2020
Copywriting & Persuasive Funnels at Purpy Academy online
June 1, 2021 - December 31, 2021
WordPress Advanced Course at Art College Granada
March 1, 2020 - June 30, 2020
Digital Marketing Certification at The Power MBA online Business College Australia
January 1, 2022 - January 1, 2023
International Business Administration & Marketing at Rosario University - Colombia
January 11, 2030 - October 14, 2025
Sales course at Rosario University - Colombia
January 11, 2030 - October 14, 2025
Web Development in WordPress & Community Management at Art College Granada
January 11, 2030 - October 14, 2025
Copywriting & Funnels Persuasivos at Purpy Academy online
January 11, 2030 - October 14, 2025
Power MBA at Online Business College Australia
January 11, 2030 - October 14, 2025
International Business Administration at Rosario University - Colombia
January 11, 2030 - October 14, 2025
Sales course at Rosario University
January 11, 2030 - October 14, 2025
Advanced WordPress course at Art College Granada
January 11, 2030 - October 14, 2025
Copywriting & Persuasive Funnels at Purpy Academy online
January 11, 2030 - October 14, 2025
Digital Marketing Certification at The Power MBA online Business College Australia
January 11, 2030 - October 14, 2025

Qualifications

Digital Marketing Certification
January 1, 2022 - January 1, 2023
Copywriting Course
June 1, 2021 - December 31, 2021
WordPress Advanced Course
March 1, 2020 - June 30, 2020
English Business Certification (B2)
January 11, 2030 - October 14, 2025
Digital Marketing Certification
January 11, 2030 - October 14, 2025
English Business Certification (B2)
January 11, 2030 - October 14, 2025
Copywriting & Persuasive Funnels
January 11, 2030 - October 14, 2025
English language certificate (B2)
January 11, 2030 - October 14, 2025
Digital Marketing Certification
January 11, 2030 - October 14, 2025
Copywriting & Persuasive Funnels
January 11, 2030 - October 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education, Transportation & Logistics, Real Estate & Construction

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