I'm Alexandra Frerker, a packaging and graphic designer with international experience across graphic design, brand identity, retail packaging, marketing, and visual storytelling. I love turning ideas into compelling visuals and helping brands connect with consumers through clear, impactful design. I excel at structural packaging, SRP, primary and secondary packaging, and developing designs that boost product visibility while staying cost-conscious and sustainable. I thrive in collaborative environments, manage projects efficiently, and stay ahead of market trends using the latest design tools and AI-assisted workflows.…

Alexandra Frerker

I'm Alexandra Frerker, a packaging and graphic designer with international experience across graphic design, brand identity, retail packaging, marketing, and visual storytelling. I love turning ideas into compelling visuals and helping brands connect with consumers through clear, impactful design. I excel at structural packaging, SRP, primary and secondary packaging, and developing designs that boost product visibility while staying cost-conscious and sustainable. I thrive in collaborative environments, manage projects efficiently, and stay ahead of market trends using the latest design tools and AI-assisted workflows.…

Available to hire

I’m Alexandra Frerker, a packaging and graphic designer with international experience across graphic design, brand identity, retail packaging, marketing, and visual storytelling. I love turning ideas into compelling visuals and helping brands connect with consumers through clear, impactful design.

I excel at structural packaging, SRP, primary and secondary packaging, and developing designs that boost product visibility while staying cost-conscious and sustainable. I thrive in collaborative environments, manage projects efficiently, and stay ahead of market trends using the latest design tools and AI-assisted workflows.

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Language

Work Experience

Sr Packaging Graphic Designer at Warefor
January 1, 2025 - September 26, 2025
Led packaging design projects for product lines to support brand development and meet market needs. Created high-quality mock-ups on different materials using ESKO Kongsberg XE, delivering results quickly. Executed digital imaging, color correction, and retouching for consistency across print and digital. Designed trade show graphics and engaging social media assets to elevate brand identity. Delivered compelling booklets and visual content enhancing consumer engagement.
Packaging Graphic Designer at Tramontina-USA
January 1, 2021 - September 26, 2025
Developed innovative retail packaging and POP displays for major retailers including Costco, Pricesmart, Walmart, and Sam’s Club. Integrated typography, color theory, and brand identity into packaging that maximized shelf appeal. Prepared professional mock-up samples and collaborated with clients during line reviews. Designed cookware packaging using Member Selection guidelines and created in-store advertising posters.
Artist | Graphic Designer | Small Business Owner at Arty-House Pet Portraits
January 1, 2014 - September 26, 2025
Delivered custom illustrations, hand-drawn and digital portraits based on client specifications. Managed full project lifecycles, ensuring client satisfaction and quality.

Education

Master equivalent Degree in Graphic Design at State Art Academy, Minsk, Belarus
December 6, 2024 - December 6, 2024
Master Equivalent Degree in Graphic Design at State Art Academy, Minsk, Belarus
January 11, 2030 - September 26, 2025

Qualifications

Social Media Marketing
January 11, 2030 - September 26, 2025
Email Marketing
January 11, 2030 - September 26, 2025

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment
    Cosmetics Branding & Packaging Concept
    REAL SKIN IS IN Skincare made for life on the go Mission: To empower modern individuals with clean, minimal, and effective skincare that supports healthy, radiant skin — anytime, anywhere. Simplicity: Beauty that doesn’t overwhelm — effortless, breathable, and authentic. Wellness: Healthy skin over heavy coverage; skincare meets lightweight enhancement. Sustainability: Conscious ingredients, responsible packaging, and cruelty-free production. Mobility: Designed for real life — your skin deserves care wherever life takes you. video animator videoeditor advert…
    Cleaner Branding and Packaging Concept
    This project introduces CLEANALL Miracle Cleaner, a breakthrough in cleaning solutions with a unique look and feel. The design centers on a stylized droplet shape, representing the cleaner’s liquid form while symbolizing purity and effectiveness. The color palette is a bold, magical purple - a strategic choice to stand out from competitors who traditionally use blues and greens. The result is a fresh, modern identity for a cleaner that doesn’t just clean but transforms spaces!…
    Coffee Packaging Concept
    Visually striking packaging and branding concept for a premium coffee product that stands out on the shelves and resonates with the target audience.…
    Household Product Packaging Design
    This project includes a range of packaging examples tailored for everyday household items…
    CPG Packaging Concepts
    This project explores a series of innovative packaging concepts for Consumer Packaged Goods (CPG), designed to enhance brand visibility, functionality, and sustainability. The concepts focus on creating eye-catching, user-friendly, and eco-conscious packaging solutions for a variety of products.…