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Senior content marketing and creative lead with 10+ years’ experience across social, digital content, editorial and integrated campaigns for UGG, HOKA, MR PORTER, Radley London and premium lifestyle brands. At UGG / HOKA EMEA, shaped content pillars, publishing cadence, channel roles and recurring formats across Instagram and YouTube, using performance data to decide what to scale, adapt or stop. Experienced taking content from strategy and concept through production, CTA, landing page and conversion journey, combining strong visual judgement with hands-on delivery and performance-led optimisation.…Senior content marketing and creative lead with 10+ years’ experience across social, digital content, editorial and integrated campaigns for UGG, HOKA, MR PORTER, Radley London and premium lifestyle brands. At UGG / HOKA EMEA, shaped content pillars, publishing cadence, channel roles and recurring formats across Instagram and YouTube, using performance data to decide what to scale, adapt or stop. Experienced taking content from strategy and concept through production, CTA, landing page and conversion journey, combining strong visual judgement with hands-on delivery and performance-led optimisation.

Alex Baker

Content Producer, Content Strategist, Content Creator, +2

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Senior content marketing and creative lead with 10+ years’ experience across social, digital content, editorial and integrated campaigns for UGG, HOKA, MR PORTER, Radley London and premium lifestyle brands. At UGG / HOKA EMEA, shaped content pillars, publishing cadence, channel roles and recurring formats across Instagram and YouTube, using performance data to decide what to scale, adapt or stop. Experienced taking content from strategy and concept through production, CTA, landing page and conversion journey, combining strong visual judgement with hands-on delivery and performance-led optimisation.…Senior content marketing and creative lead with 10+ years’ experience across social, digital content, editorial and integrated campaigns for UGG, HOKA, MR PORTER, Radley London and premium lifestyle brands. At UGG / HOKA EMEA, shaped content pillars, publishing cadence, channel roles and recurring formats across Instagram and YouTube, using performance data to decide what to scale, adapt or stop. Experienced taking content from strategy and concept through production, CTA, landing page and conversion journey, combining strong visual judgement with hands-on delivery and performance-led optimisation.

Available to hire

Senior content marketing and creative lead with 10+ years’ experience across social, digital content, editorial and integrated campaigns for UGG, HOKA, MR PORTER, Radley London and premium lifestyle brands. At UGG / HOKA EMEA, shaped content pillars, publishing cadence, channel roles and recurring formats across Instagram and YouTube, using performance data to decide what to scale, adapt or stop. Experienced taking content from strategy and concept through production, CTA, landing page and conversion journey, combining strong visual judgement with hands-on delivery and performance-led optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Senior Content & Brand Marketing Lead at Deckers Brands - UGG & HOKA EMEA

April 1, 2023 - April 1, 2026

Led social and content planning for UGG/HOKA EMEA, defining channel roles, content pillars, publishing cadence and recurring formats across Instagram and YouTube, plus wider digital campaign activity. Developed social-first content concepts, short-form video/Reels, copy, campaign narratives and product storytelling from creative concept through production, approvals and multi-market delivery. Used organic social and campaign KPIs (reach, engagement, growth, conversion) to decide what to scale and continuously adapt. Built content journeys connecting organic social with CTA, landing pages and sign-up/purchase paths, coordinating with CRM, digital media and local market teams. Managed creator/UGC programming with agencies, creators and cultural partners while adapting global brand direction for EMEA audiences.

Senior Producer / Editorial & Content at MR PORTER

May 1, 2022 - September 1, 2022

Developed and produced premium editorial, social and talent-led content across fashion, music and culture; coordinated concepts, creative teams, talent and final digital delivery. Created editorial and campaign-led content formats across projects including Channel Tres / KENZO, Lee Pace and MR PORTER x Goodwood.

Senior Art Director / Content & Brand Consultant at Radley London

May 1, 2021 - November 1, 2021

Developed editorial pillars, social content direction and recurring formats as part of Radley’s brand repositioning, helping shift the brand toward a younger, more culturally relevant audience. Refined content, merchandising and digital experience decisions using brand and commerce performance signals.

Senior Producer / Trainer / Image Lead at Harrods

May 1, 2020 - April 1, 2023

Managed high-volume premium digital content production across fashion, beauty, home and lifestyle; coordinated creative teams, assets, QC and delivery.

Producer at Farfetch

October 1, 2019 - March 1, 2020

Produced international luxury digital and social campaign assets across multiple brands, coordinating creative requirements, production and final delivery.

Creative Director / Writer / Producer at Independent Creative Practice

September 1, 2012 - Present

Developed written, visual and social content across fashion, music and culture for META L, Notion, HERO, TANK, DANSK, SLEE K and independent creative projects.