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I’m a digital marketing and media professional with a passion for crafting data-driven campaigns and compelling stories. Over the last 10+ years I’ve led paid media, digital strategy, content creation, and client management across Argentina and Australia, helping brands grow with measurable results. I’ve steered cross-functional teams through full-funnel campaigns, built scalable processes, and cultivated strong client partnerships. I’m energized by creative storytelling, smart optimization, and turning insights into action that drives impact for both local and global brands.…I’m a digital marketing and media professional with a passion for crafting data-driven campaigns and compelling stories. Over the last 10+ years I’ve led paid media, digital strategy, content creation, and client management across Argentina and Australia, helping brands grow with measurable results. I’ve steered cross-functional teams through full-funnel campaigns, built scalable processes, and cultivated strong client partnerships. I’m energized by creative storytelling, smart optimization, and turning insights into action that drives impact for both local and global brands.

Alexia Fauerbach

Content Creator, Social Media Manager, Brand Strategist, +2

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I’m a digital marketing and media professional with a passion for crafting data-driven campaigns and compelling stories. Over the last 10+ years I’ve led paid media, digital strategy, content creation, and client management across Argentina and Australia, helping brands grow with measurable results. I’ve steered cross-functional teams through full-funnel campaigns, built scalable processes, and cultivated strong client partnerships. I’m energized by creative storytelling, smart optimization, and turning insights into action that drives impact for both local and global brands.…I’m a digital marketing and media professional with a passion for crafting data-driven campaigns and compelling stories. Over the last 10+ years I’ve led paid media, digital strategy, content creation, and client management across Argentina and Australia, helping brands grow with measurable results. I’ve steered cross-functional teams through full-funnel campaigns, built scalable processes, and cultivated strong client partnerships. I’m energized by creative storytelling, smart optimization, and turning insights into action that drives impact for both local and global brands.

Available to hire

I’m a digital marketing and media professional with a passion for crafting data-driven campaigns and compelling stories. Over the last 10+ years I’ve led paid media, digital strategy, content creation, and client management across Argentina and Australia, helping brands grow with measurable results.

I’ve steered cross-functional teams through full-funnel campaigns, built scalable processes, and cultivated strong client partnerships. I’m energized by creative storytelling, smart optimization, and turning insights into action that drives impact for both local and global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Italian

Beginner

Catalan; Valencian

Beginner

Work Experience

Digital Marketing Manager at Alba Agency

January 1, 2025 - Present

Lead end-to-end digital marketing campaigns for UNESCO, Wildlife Conservation Society and The Nature Conservancy. From strategy and planning to execution, reporting and optimization. Develop data-driven digital strategies aligned to client objectives and budgets, coordinating creative, production and implementation teams across each campaign lifecycle. Manage press and media relations, overseeing influencer strategies, and collaborating with internal and external teams to ensure campaign success. Implemented Notion AI as a team workflow to improve accountability and campaign follow-up; responsible for team performance evaluations, recruitment, interviews, and internship oversight.

Client Manager at Wave Maker (WPP)

November 1, 2023 - October 31, 2024

Led the Foundation Team, Wave Maker’s implementation unit responsible for bringing every media plan to life across the agency. Managed a team of 13 through the full campaign cycle: briefing, booking, implementation, monitoring, optimization and reporting. Primary client contact, acted as the main liaison between clients and internal agency departments, ensuring smooth communication and campaign delivery. Collaborated with planning and performance teams to align on execution standards, build reporting frameworks and improve operational efficiency. Identified knowledge gaps, redistributed workload strategically, drove upskilling initiatives and implemented Notion AI as a team workflow and task management tool. Responsible for team performance evaluations, recruitment, interviews and internship oversight.

Head of Digital Marketing at Wave Maker (WPP)

October 1, 2022 - November 30, 2023

Led end-to-end digital marketing initiatives across key clients, overseeing strategy and execution for Aller campaigns and ensuring alignment with agency standards. Played a pivotal role in building a scalable framework for campaign planning, measurement and optimization while mentoring the foundation team.

Head of Digital Marketing at Palo Santo Creativo

April 1, 2020 - September 30, 2022

Developed digital strategy and content for PlayStation, Mac, Universal, Paramount, and Kalmateh. Led influencer strategy, BTL activations and brand collaborations. Managed social media calendars, creative production and campaign reporting across all client accounts.

Community Manager & Content Creator at Move n Pick Ice Cream & Independent Clients

December 1, 2018 - December 31, 2019

Managed social media strategy, content production and community management for Move n Pick Ice Cream and other clients. Produced food and product photography; designed menus, banners and digital assets for web and social.

Marketing & Press Executive at Sony Pictures Argentina – United International Pictures

July 1, 2017 - October 31, 2018

Oversaw media planning, press operations, press clippings, journalist screenings, press releases and media clip pings — coordinated with press agencies and editorial teams. Organized influencer screenings and large-scale event premieres; represented the company at industry events.

Account Executive & Commercial Assistant at Think Y

June 1, 2015 - July 31, 2017

Managed content and influencer campaigns for Coca-Cola, Movistar, Unilever, Danone and Lollapalooza. Led a team of 5; oversaw content production, influencer selection, KPI tracking and reporting. Coordinated brand launches and events with Unilever, delivering successful campaigns.

Client Executive at Wave Maker (WPP)

November 1, 2023 - October 1, 2024

Led Wave Maker's implementation unit, bringing every media plan to life across the agency. Managed a team of 13 through the full campaign cycle: briefing, booking, implementation, monitoring, optimization and reporting. Primary client contact, liaised between clients and internal agency departments, ensuring smooth communication and campaign delivery. Built reporting frameworks and processes to improve consistency and efficiency. Implemented Notion AI as a team workflow and task management tool; oversaw campaign follow-up. Responsible for team performance evaluations, recruitment, interviewing and internship oversight. Budget reconciliation and spend tracking across campaigns and clients.

Community Manager & Content Creator at Movenpick Ice Cream & Independent Clients

December 1, 2018 - December 1, 2019

Managed social media strategy, content production and community management for gastronomy and lifestyle brands including Movenpick Ice Cream, Forbes Magazine and independent restaurant clients. Produced food and product photography; designed menus, banners and digital assets for web and social.

Account Executive at Think Y

June 1, 2015 - July 1, 2017

Managed content and influencer campaigns for Coca-Cola, Movistar, Unilever, Danone and Lollapalooza. Led a team of five; oversaw content production, influencer selection, KPI tracking and reporting. Coordinated brand launch events and participated in agency pitches with Unilever with positive results. Managed creative production and digital assets for major clients.

Head of Digital Marketing at AL Alba Agency

January 1, 2025 - Present

Lead end-to-end digital marketing campaigns for UNESCO, Wildlife Conservation Society & The Nature Conservancy. Developed data-driven digital strategies aligned to client objectives and budgets, coordinating creative, production and implementation teams across each campaign life cycle. Managed press relations, influencer strategy, and cross-channel execution.

Client Manager at WaveMaker (WPP)

November 1, 2023 - October 31, 2024

Led the Foundation Team, WaveMaker's implementation unit responsible for bringing every media plan to life across the agency. Managed a team of 13 through the full campaign cycle: briefing, booking, implementation, monitoring, optimization and reporting. Primary client contact and liaison between clients and internal agency departments, ensuring smooth communication and campaign delivery.

Community Manager & Content Creator at Mövenpick Ice Cream & Independent Clients

December 1, 2018 - December 1, 2019

Managed social media strategy, content production and community management for gastronomic and lifestyle brands including Mövenpick Ice Cream, Forbes Magazine and independent restaurant clients. Produced food and product photography; designed menus, banners and digital assets for web and social.

Digital Marketing Manager at Alba Agencia

January 1, 2025 - Present

Lead end-to-end digital marketing campaigns for UNESCO, Wildlife Conservation Society & The Nature Conservancy. Develop data-driven digital strategies aligned to client objectives and budget; manage creative, production and implementation teams; manage press and media relations; oversee Notion AI as a team workflow; responsible for team performance evaluations, recruitment, internship program; budget reconciliation and spend tracking across campaigns.

Community Manager & Content Creator at Mov en Pick Ice Cream & Independent Clients

December 1, 2018 - December 1, 2019

Managed social media strategy, content production and community management for gastro no my and lifestyle brands including Mov en Pick Ice Cream, Forbes Magazine and independent restaurant clients. Produced food and product photography; designed menus, banners and digital assets for web and social.

Education

Bachelor's Degree – Advertising & Corporate Communication at Pontificia Universidad Católica Argentina (UCA)

January 1, 2012 - January 1, 2016

Exchange Program at Tilburg University, Netherlands

January 1, 2012 - December 31, 2012

Bachelor's Degree – Advertising & Corporate Communications at Pontificia Universidad Católica Argentina (UCA)

January 11, 2030 - January 1, 2016

Exchange Program at Tilburg University

January 1, 2012 - December 31, 2012

Bachelor's Degree – Advertising & Corporate Communications at Pontificia Universidad Católica Argentina (UCA)

January 11, 2030 - January 1, 2016

Bachelor's Degree – Advertising & Corporate Communications at Pontificia Universidad Católica Argentina (UCA)

January 1, 2012 - January 1, 2016

Exchange Program at Tilburg University, Netherlands

January 1, 2012 - January 1, 2012