Alexi Baltz

Delivered friendly, reliable customer service in a fast-paced retail environment; led the setup and implementation of a new POS system and trained team members on daily operations; redesigned and updated the website to improve usability and visual presentation; baked and decorated products while contributing creative direction to product presentation and in-store visuals; supported day-to-day operations through teamwork, organization, and attention to detail; assisted in a successful rebrand.

Brand design and marketing responsibilities included coordinating clear, productive communication in team meetings to support brainstorming and collaboration; maintaining strong attention to detail to meet product quality standards; providing professional customer service through social media and at in-person events; executing event responsibilities such as booth setup/teardown; engaging customers and processing transactions; collaborating on booth layout for an appealing display; utilizing digital tools and databases for website design, social media content, and fabric pattern design; assisting with product development and production to support timely order fulfillment; leading a successful business rebrand with a second in progress.