Marketing Research Portfolio – Surveys, Quotas & Consumer Interviews

Selected market research work from my time at QED Social and Market Research (2025–2026). Client names withheld for confidentiality.

In-depth consumer interviews – Personally conducted one-to-one interviews with participants for an international NGO and a Greek FMCG food brand; summarized themes and verbatims.

Quota management – Set up and monitored age, gender and region quotas in Alchemer every wave of a half-yearly banking study.

Questionnaire localization – Translated a heritage-site visitor survey into 6 languages (EN, ES, IT, DE, FR, NL) for direct import into Voxco, and wrote the fieldwork brief.

Brand health & ad recall – Built the 2026 results presentation for a spirits brand, comparing with the 2023 wave.

Public-opinion tracking – Co-led a multi-poll tracking study with an external fieldwork partner.

TV ad evaluation & omnibus – Worked with data, tables and Tableau dashboards for an evaluation of 4 TV ads; drafted and finalized an omnibus questionnaire with the client.

Jewellery e-shop SEO – Optimized every product page around how jewellery buyers search.

Tools: Alchemer, Voxco, Excel/Google Sheets, SQL, Tableau, Power BI. Languages: Greek (native), English (C2).