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Hi, I’m Alexandra Lawrence, a highly skilled digital marketing specialist based in France. I excel at independently leading end-to-end marketing strategies that drive brand growth and customer engagement, with a proven track record across education, non-profit, and tech sectors. I love crafting SEO-friendly content, building strong brand voices, and turning data into actionable plans. I enjoy collaborating with cross-functional teams to create impactful campaigns, grow audiences, and convert insights into measurable results.…Hi, I’m Alexandra Lawrence, a highly skilled digital marketing specialist based in France. I excel at independently leading end-to-end marketing strategies that drive brand growth and customer engagement, with a proven track record across education, non-profit, and tech sectors. I love crafting SEO-friendly content, building strong brand voices, and turning data into actionable plans. I enjoy collaborating with cross-functional teams to create impactful campaigns, grow audiences, and convert insights into measurable results.

Alexandra Lawrence

Content Creator, Content Designer, Copywriter, +3

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Hi, I’m Alexandra Lawrence, a highly skilled digital marketing specialist based in France. I excel at independently leading end-to-end marketing strategies that drive brand growth and customer engagement, with a proven track record across education, non-profit, and tech sectors. I love crafting SEO-friendly content, building strong brand voices, and turning data into actionable plans. I enjoy collaborating with cross-functional teams to create impactful campaigns, grow audiences, and convert insights into measurable results.…Hi, I’m Alexandra Lawrence, a highly skilled digital marketing specialist based in France. I excel at independently leading end-to-end marketing strategies that drive brand growth and customer engagement, with a proven track record across education, non-profit, and tech sectors. I love crafting SEO-friendly content, building strong brand voices, and turning data into actionable plans. I enjoy collaborating with cross-functional teams to create impactful campaigns, grow audiences, and convert insights into measurable results.

Available to hire

Hi, I’m Alexandra Lawrence, a highly skilled digital marketing specialist based in France. I excel at independently leading end-to-end marketing strategies that drive brand growth and customer engagement, with a proven track record across education, non-profit, and tech sectors.

I love crafting SEO-friendly content, building strong brand voices, and turning data into actionable plans. I enjoy collaborating with cross-functional teams to create impactful campaigns, grow audiences, and convert insights into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager - UK at ToolTime

February 1, 2025 - February 1, 2025

Strategic ownership of UK marketing including free trial initiatives, brand voice development, and integrated campaigns; end-to-end website management (Webflow) with SEO-focused content, keyword research, and conversion optimisation; lead generation through email marketing, paid and organic channels; Pardot implementation and management; project management across video, landing pages, and campaigns; cross-functional collaboration with developers, founders, and partners.

Digital Marketing Manager - UK at ToolTime

January 1, 2024 - February 1, 2025

Led full website UX/UI design and development, creating new pages, copy, and on-page SEO to improve usability and performance. Defined and executed a UK-focused digital marketing strategy across email, social, and paid media channels, including campaign planning, asset creation, and A/B testing. Designed and automated email campaigns with targeted onboarding and nurturing flows; managed social media content and partner campaigns; ran paid social advertising, optimizing assets and performance. Acted as ongoing marketing lead, aligning cross-functional teams and driving brand consistency. Produced and edited content ranging from website copy and blogs to video scripts and promotional assets. Implemented and monitored analytics to inform decisions and supported lead generation through content and campaigns.

Content Marketing Manager at Shepper

November 1, 2021 - November 1, 2021

Led digital content strategy across website, email, social media and paid media; created inbound content, gated resources, and email nurturing journeys; managed editorial calendars, SEO-rich blog content, video assets, and case studies; implemented and managed analytics in HubSpot and Google Analytics; collaborated with designers, developers, and stakeholders; managed content production and distribution.

Content Marketing Manager at Shepper

February 1, 2020 - November 1, 2021

Developed and executed inbound content marketing strategy for the UK market; managed the company website (WordPress) including SEO, blog, landing pages, and lead generation content. Created and optimized email newsletters and nurture campaigns; led video content creation and social media management; collaborated with designers and product/BD teams to maintain a consistent brand voice. Tracked performance with HubSpot and Google Analytics, using insights to inform content decisions and drive qualified leads. Coordinated cross-functional efforts and events to raise brand awareness and support demand generation.

B2B Marketing Manager at DNAfit / Prenetics

February 1, 2020 - February 1, 2020

Created and owned B2B marketing strategy; led content creation translating health and genetics language for web pages, blogs and marketing collateral; led email campaigns, lead capture and nurturing (HubSpot); managed events, partnerships and stakeholder collaboration; built and managed campaigns and video production; supported CEO with communications and social media.

Content Executive at The Institute of Promotional Marketing

March 1, 2019 - March 1, 2019

Wrote monthly thought leadership pieces, managed WordPress site updates, social media, email newsletters; supported events, and coordinated campaigns, product launches, and video production; contributed to B2B initiatives and content strategy.