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I am a multidisciplinary brand strategist and operator with 4.5 years of experience scaling luxury and lifestyle brands across the US, Europe, and the Middle East. I lead strategy, creative direction, PR, and go-to-market operations from founder-level — delivering brand positioning, revenue growth, international expansion, and infrastructure from scratch. I have built and run high-impact marketing, e-commerce, and PR ecosystems for emerging and established brands including BERNADETTE Antwerp and IZABO. My expertise lies in transforming underdeveloped or overlooked brands into cohesive, globally relevant businesses through clear vision, cross-functional leadership, and hands-on execution.…I am a multidisciplinary brand strategist and operator with 4.5 years of experience scaling luxury and lifestyle brands across the US, Europe, and the Middle East. I lead strategy, creative direction, PR, and go-to-market operations from founder-level — delivering brand positioning, revenue growth, international expansion, and infrastructure from scratch. I have built and run high-impact marketing, e-commerce, and PR ecosystems for emerging and established brands including BERNADETTE Antwerp and IZABO. My expertise lies in transforming underdeveloped or overlooked brands into cohesive, globally relevant businesses through clear vision, cross-functional leadership, and hands-on execution.

ALEXO GAORGIEVSKI

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a multidisciplinary brand strategist and operator with 4.5 years of experience scaling luxury and lifestyle brands across the US, Europe, and the Middle East. I lead strategy, creative direction, PR, and go-to-market operations from founder-level — delivering brand positioning, revenue growth, international expansion, and infrastructure from scratch. I have built and run high-impact marketing, e-commerce, and PR ecosystems for emerging and established brands including BERNADETTE Antwerp and IZABO. My expertise lies in transforming underdeveloped or overlooked brands into cohesive, globally relevant businesses through clear vision, cross-functional leadership, and hands-on execution.…I am a multidisciplinary brand strategist and operator with 4.5 years of experience scaling luxury and lifestyle brands across the US, Europe, and the Middle East. I lead strategy, creative direction, PR, and go-to-market operations from founder-level — delivering brand positioning, revenue growth, international expansion, and infrastructure from scratch. I have built and run high-impact marketing, e-commerce, and PR ecosystems for emerging and established brands including BERNADETTE Antwerp and IZABO. My expertise lies in transforming underdeveloped or overlooked brands into cohesive, globally relevant businesses through clear vision, cross-functional leadership, and hands-on execution.

Available to hire

I am a multidisciplinary brand strategist and operator with 4.5 years of experience scaling luxury and lifestyle brands across the US, Europe, and the Middle East.

I lead strategy, creative direction, PR, and go-to-market operations from founder-level — delivering brand positioning, revenue growth, international expansion, and infrastructure from scratch. I have built and run high-impact marketing, e-commerce, and PR ecosystems for emerging and established brands including BERNADETTE Antwerp and IZABO. My expertise lies in transforming underdeveloped or overlooked brands into cohesive, globally relevant businesses through clear vision, cross-functional leadership, and hands-on execution.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Fluent

French

Advanced

Work Experience

Chief Marketing Officer at IZABO

October 1, 2023 - Present

Spearheaded the global growth and operational structure of this emerging luxury jewelry brand, acting as de facto founder on the business side — overseeing brand positioning, international rollout, and go-to-market execution. Developed and implemented full brand strategy including a tiered collection structure, tone of voice, and storytelling cadence aligned with fashion calendars. Built operational infrastructure from scratch: Shopify migration, multi-market setup (EU, US, GCC), DDP shipping, live chat, customer service protocols, and finance tracking. Directed channel marketing across Instagram, Pinterest, Substack, Meta Ads, email flows, press releases, and editorial storytelling. Managed global PR outreach including a LA-based agency and coordination with stylists and editors in LA, NY, London, and Paris. Orchestrated the launch of Resort 2025 and a Knokke beachside pop-up, resulting in international press features and DTC sales uplift. Produced limited-edition capsule collection

Senior Marketing Manager (Digital & Content) at VULPIA

May 1, 2023 - December 1, 2024

Led digital marketing strategy, content oversight, and brand development for one of Belgium’s largest senior care groups, encompassing over 45 locations. Increased web traffic by 45% and lead conversion by 35% through targeted multi-channel campaigns. Developed go-to-market and content strategy for Vulpia Premium Living, including brand identity, landing pages, and performance assets. Enhanced internal communication flow and campaign clarity across departments, bridging corporate and human storytelling. Delivered detailed press and performance reports to executive leadership, supporting budget decisions and visibility.

Head of Marketing, Communications & E-commerce at BERNADETTE Antwerp

February 1, 2021 - May 1, 2023

Oversaw global brand growth, press strategy, DTC expansion, and e-commerce operations for luxury fashion label BERNADETTE. Tripled DTC turnover within 9 months by optimizing UX, increasing conversion rates, and expanding into new regions by leveraging global press and wholesale exposure. Built press and influencer strategy across the US, UK, EMEA, and LATAM — resulting in 55% lift in editorial coverage and key features. Orchestrated a flagship event with MATCHESFASHION and Pellicano Hotels Group in Ischia, Italy and supported global PR activations. Redesigned e-commerce platform and optimized backend operations (inventory, shipping, product data, SEO). Drove international wholesale marketing support with self-funded results — no paid media budget used.