Alexander Stefanov

Available to hire

Hi, I’m Alexander Stefanov, a digital marketing manager based in Sofia, Bulgaria.

About

Hi, I’m Alexander Stefanov, a digital marketing manager based in Sofia, Bulgaria. I specialize in building data-driven campaigns across PPC, SEO, CRM, and app marketing, helping teams scale results and maximize ROI across B2B and B2C channels.

I enjoy turning complex analytics into actionable strategies, leading cross-functional teams, and building strong partnerships with vendors and clients. In my spare time I keep exploring new channels and share learnings to keep campaigns ahead of the curve.

  • 20 years' experience
  • Joined June 2025

Languages

  • Spanish; CastilianFluent
  • PortugueseFluent
  • EnglishFluent
  • ItalianIntermediate
  • BulgarianFluent

Industry experience

  • Software & Internet
  • Gaming
  • Financial Services
  • Travel & Hospitality
  • Professional Services
  • Media & Entertainment
  • Education
  • Other
  • Retail

Work experience· 34 roles

Marketing Manager · ArcanysJun 2025 – Oct 2025 · 5 mos

Oversee B2B digital marketing strategy; conduct audience research; build and optimize funnels; regularly analyze results; run paid ads; coordinate cross-market campaigns.

Digital Marketing Specialist · Arcanys VenturesJun 2025 – Oct 2025 · 5 mos

Manage B2B digital marketing strategy; audience segmentation; create and optimize marketing funnels; report via Google Analytics, HubSpot, Looker Studio; analyze results; conduct A/B testing; run paid ads on LinkedIn, Facebook, Google.

Manager Digital Channels · Cash CreditJul 2024 – Present · 2 yrs 5 mos

Create and monitor online marketing strategy; manage PPC campaigns on Meta and Google Ads; oversee SEO processes; coordinate data analysis to improve results; lead a marketing team of digital specialists; manage existing partners and explore strategic partnerships.

Digital channels manager · Cash CreditJul 2024 – Present · 2 yrs 5 mos
Digital channels manager · Cash CreditJul 2024 – Jun 2025 · 1 yr
Digital channels manager · Cash CreditJul 2024 – Jun 2025 · 1 yr
Marketing Manager · Arcanys VenturesJan 2024 – May 2024 · 5 mos
Digital Marketing Specialist · Arcanys VenturesJan 2024 – Jun 2025 · 1 yr 6 mos

Education· 14

Bachelor's degree · Sofia University St. Kliment Ohridski2002 – 2006
Graduated · IV Spanish language school Varna1997 – 2002
Bachelor's degree · Sofia University St. Kliment Ohridski2002 – 2006
Graduated · IV Spanish language school Varna1997 – 2002

Certifications and awards

Portuguese Language and Literature2002 – 2006
Spanish language1997 – 2002

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