ALFRED JAI R

I am a senior media and content production leader with 28+ years of experience spanning creative development, storytelling, screenplay writing, production, direction, post-production and final delivery.

I take projects from brief and creative development through screenplay, budgeting and approvals, production-team assembly, casting and location planning, direction, post-production, client presentation and final broadcast, digital or cinema delivery.

My work spans national and regional television commercials, corporate and institutional films, broadcast content and high-stakes communication for major brands, agencies, government and defence organisations. I have directed 20+ national and regional TVCs and worked with brands including Coca-Cola, Nestlé and Unilever, alongside agencies including JWT, EURO RSCG and Mudra Communications.

A core strength of my work is connecting creative intent with production reality. I have led large multidisciplinary productions and coordinated directors, cinematographers, production managers, editors, VFX and CG teams, colourists, online finishing and mastering partners. This has required making creative and production decisions across the entire process while maintaining a clear connection between the original idea and the finished work.

My experience includes story-led promotional films, commercials, corporate and institutional communication, and projects requiring complex coordination from initial concept through final delivery. I am comfortable moving between the creative, technical and organisational dimensions of production, and working with clients, creative teams and specialist production partners to turn an idea into a finished visual communication.

More recently, I have incorporated AI-assisted creative and production workflows into my practice, extending a career-long approach of adopting emerging technologies where they can improve visual development, production planning and creative execution.

I am particularly interested in senior opportunities across creative leadership, content production, studio and production operations, visual storytelling, previsualisation and emerging AI-enabled production.

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