Alfredo Ramos Alba

Available to hire

Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced

Work Experience

Senior SEM Account Manager + Retail Media Manager
September 1, 2025 - September 1, 2025
Created, managed and optimized Search Accounts for several clients (e.g., Generalitat de Catalunya, Nestlé). Managed retail media platforms for Nestlé, reporting and driving performance. Implemented best practices, budget planning and reporting.
Senior SEM Account Manager at Kinesso (IPG Group)
July 1, 2024 - July 1, 2024
Created, managed and optimized Search Accounts for big clients such as Renfe AVE, Renfe Long Distance and AVE Francia (Travel Sector), Caser Residencial, Samsonite, etc.; Contributed to the continuous improvement of client sales; Developed search account strategies for target market sectors; Implemented best practices within accounts to excel in performance; Budget Planning and Reporting.
Senior SEM Account Manager + Retail Media Manager
July 1, 2024 - July 1, 2024
Created, managed and optimized Search Accounts for major clients. Contributed to client sales; Developed marketing strategies; Budget planning and reporting.
Search Account Manager at GroupM
November 1, 2021 - November 1, 2021
Created, managed and optimized Search Accounts for large clients; Developed account strategies; Budget planning and reporting.
Search Engine Specialist at Netbooster SL
May 1, 2013 - May 1, 2013
Created, managed and optimized Search Accounts for large clients; Developed account strategies; Budget Planning and Reporting.
Advertising Operations at Yahoo! Search Marketing (Dublin, Ireland)
December 1, 2009 - December 1, 2009
Coordination of set up, scheduling and delivery of campaigns. Revenue recognition.
Advertising Operations at Yahoo! Search Marketing
December 1, 2009 - December 1, 2009
Coordination of set up, scheduling and delivery of campaigns. Revenue recognition.
Search Engine Specialist at Initiative Media (IPG Group)
March 1, 2009 - March 1, 2009
Creation, management and optimization of Pay Per Click Campaigns (SEM) in the Irish Market.
Multilingual Customer Service at Pocket Kings LTD
September 1, 2008 - September 1, 2008
Represented the company as first point of contact with clients; translation and localization.
Search Editor at Yahoo! Search Marketing (Dublin, Ireland)
December 1, 2007 - December 1, 2007
Coordinated set up and delivery of online advertising campaigns; Point of contact for media agencies to ensure delivery according to terms; Coordination with financial department to ensure revenue was properly recognized; Developed search listings for clients and enhanced listings through opportunities; Campaign trafficking.
Search Editor at Yahoo! Search Marketing
December 1, 2007 - December 1, 2007
Coordinated setup and delivery of online advertising campaigns; developed search listings and enhanced client listings.
Communication Trainee at Burson and Marsteller, WPP, Madrid
October 1, 2006 - October 1, 2006
Created Media Reports; Created the 'National and International Communication Efficiency Index' for Telefónica.
Communication Trainee at Burson and Marsteller, WPP
October 1, 2006 - October 1, 2006
Created Media Reports; Developed the National and International Communication Efficiency Index for Telefónica.

Education

First three Years of a Degree in Mathematics (not Finished) at UCM, Universidad Complutense de Madrid
January 1, 1997 - January 1, 2001
Master SEO/SEM at Kschool, Madrid
January 1, 2001 - January 1, 2006
Diploma in Marketing and Digital Advertising, PR and E-Commerce at Fitzwilliams Institute, Association of Advertisers of Ireland
January 11, 2030 - November 17, 2025
Degree in Journalism at Universidad Complutense de Madrid (UCM)
January 11, 2030 - November 17, 2025
Madrid Expert in Media Course at Association of Media Agencies, Madrid
January 1, 2018 - January 1, 2018
Expert in Media at Association of Media Agencies, Madrid, Spain
January 1, 2018 - December 31, 2018
Master SEO/SEM at Kschool, Madrid
January 11, 2030 - November 17, 2025
Diploma in Marketing and Digital Advertising, PR and E-Commerce at Fitzwilliams Institute, Association of Advertisers of Ireland, Dublin, Ireland
January 11, 2030 - November 17, 2025
Degree in Journalism at Universidad Complutense de Madrid (UCM)
January 11, 2030 - November 17, 2025
First three Years of a Degree in Mathematics (not Finished) at Universidad Complutense de Madrid (UCM)
January 1, 1997 - January 1, 2001

Qualifications

Google Ads Search Professional Certification
January 1, 2022 - November 17, 2025
Display & Video Certification
January 1, 2022 - November 17, 2025
Google Analytics Certification
January 1, 2022 - November 17, 2025
Search Ads 360 Certification
January 1, 2022 - November 17, 2025
Microsoft Advertising Search Certification
January 1, 2022 - November 17, 2025
Amazon Retail for Advertisers Certification
January 1, 2022 - November 17, 2025
Google Display Ads Certification
January 1, 2024 - November 17, 2025
Google Ads Video Certification
January 1, 2024 - November 17, 2025
Google Ads Measurement Certification
January 1, 2024 - November 17, 2025
Shopping Ads Certification
January 1, 2024 - November 17, 2025
Amazon Advertising Foundations Certification
January 1, 2024 - November 17, 2025
Sponsored Ads Foundations Certification
January 1, 2024 - November 17, 2025
Google Ads Search Certification
January 11, 2030 - November 17, 2025
Display & Video Certification
January 11, 2030 - November 17, 2025
Google Analytics Certification
January 11, 2030 - November 17, 2025
Search Ads 360 Certification
January 11, 2030 - November 17, 2025
Microsoft Advertising Search Certification
January 11, 2030 - November 17, 2025
Amazon Advertising Foundations Certification
January 11, 2030 - November 17, 2025
Shopping Ads Certification
January 11, 2030 - November 17, 2025
Google Ads Measurement Certification
January 11, 2030 - November 17, 2025
Google Ads App Certification
January 11, 2030 - November 17, 2025
Google Analytics Individual Qualification
January 11, 2030 - November 17, 2025
AI-Powered Shopping Ads Certification
January 11, 2030 - November 17, 2025
Amazon Retail for Advertisers Certification
January 11, 2030 - November 17, 2025
Sponsored Ads Foundations Certification
January 11, 2030 - November 17, 2025
Google Ads Video Certification
January 11, 2030 - November 17, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Travel & Hospitality, Other