Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Senior SEM Account Manager + Retail Media Manager
September 1, 2025 - September 1, 2025Created, managed and optimized Search Accounts for several clients (e.g., Generalitat de Catalunya, Nestlé). Managed retail media platforms for Nestlé, reporting and driving performance. Implemented best practices, budget planning and reporting.
Senior SEM Account Manager at Kinesso (IPG Group)
July 1, 2024 - July 1, 2024Created, managed and optimized Search Accounts for big clients such as Renfe AVE, Renfe Long Distance and AVE Francia (Travel Sector), Caser Residencial, Samsonite, etc.; Contributed to the continuous improvement of client sales; Developed search account strategies for target market sectors; Implemented best practices within accounts to excel in performance; Budget Planning and Reporting.
Senior SEM Account Manager + Retail Media Manager
July 1, 2024 - July 1, 2024Created, managed and optimized Search Accounts for major clients. Contributed to client sales; Developed marketing strategies; Budget planning and reporting.
Search Account Manager at GroupM
November 1, 2021 - November 1, 2021Created, managed and optimized Search Accounts for large clients; Developed account strategies; Budget planning and reporting.
Search Engine Specialist at Netbooster SL
May 1, 2013 - May 1, 2013Created, managed and optimized Search Accounts for large clients; Developed account strategies; Budget Planning and Reporting.
Advertising Operations at Yahoo! Search Marketing (Dublin, Ireland)
December 1, 2009 - December 1, 2009Coordination of set up, scheduling and delivery of campaigns. Revenue recognition.
Advertising Operations at Yahoo! Search Marketing
December 1, 2009 - December 1, 2009Coordination of set up, scheduling and delivery of campaigns. Revenue recognition.
Search Engine Specialist at Initiative Media (IPG Group)
March 1, 2009 - March 1, 2009Creation, management and optimization of Pay Per Click Campaigns (SEM) in the Irish Market.
Multilingual Customer Service at Pocket Kings LTD
September 1, 2008 - September 1, 2008Represented the company as first point of contact with clients; translation and localization.
Search Editor at Yahoo! Search Marketing (Dublin, Ireland)
December 1, 2007 - December 1, 2007Coordinated set up and delivery of online advertising campaigns; Point of contact for media agencies to ensure delivery according to terms; Coordination with financial department to ensure revenue was properly recognized; Developed search listings for clients and enhanced listings through opportunities; Campaign trafficking.
Search Editor at Yahoo! Search Marketing
December 1, 2007 - December 1, 2007Coordinated setup and delivery of online advertising campaigns; developed search listings and enhanced client listings.
Communication Trainee at Burson and Marsteller, WPP, Madrid
October 1, 2006 - October 1, 2006Created Media Reports; Created the 'National and International Communication Efficiency Index' for Telefónica.
Communication Trainee at Burson and Marsteller, WPP
October 1, 2006 - October 1, 2006Created Media Reports; Developed the National and International Communication Efficiency Index for Telefónica.
Education
First three Years of a Degree in Mathematics (not Finished) at UCM, Universidad Complutense de Madrid
January 1, 1997 - January 1, 2001Master SEO/SEM at Kschool, Madrid
January 1, 2001 - January 1, 2006Diploma in Marketing and Digital Advertising, PR and E-Commerce at Fitzwilliams Institute, Association of Advertisers of Ireland
January 11, 2030 - November 17, 2025Degree in Journalism at Universidad Complutense de Madrid (UCM)
January 11, 2030 - November 17, 2025Madrid Expert in Media Course at Association of Media Agencies, Madrid
January 1, 2018 - January 1, 2018Expert in Media at Association of Media Agencies, Madrid, Spain
January 1, 2018 - December 31, 2018Master SEO/SEM at Kschool, Madrid
January 11, 2030 - November 17, 2025Diploma in Marketing and Digital Advertising, PR and E-Commerce at Fitzwilliams Institute, Association of Advertisers of Ireland, Dublin, Ireland
January 11, 2030 - November 17, 2025Degree in Journalism at Universidad Complutense de Madrid (UCM)
January 11, 2030 - November 17, 2025First three Years of a Degree in Mathematics (not Finished) at Universidad Complutense de Madrid (UCM)
January 1, 1997 - January 1, 2001Qualifications
Google Ads Search Professional Certification
January 1, 2022 - November 17, 2025Display & Video Certification
January 1, 2022 - November 17, 2025Google Analytics Certification
January 1, 2022 - November 17, 2025Search Ads 360 Certification
January 1, 2022 - November 17, 2025Microsoft Advertising Search Certification
January 1, 2022 - November 17, 2025Amazon Retail for Advertisers Certification
January 1, 2022 - November 17, 2025Google Display Ads Certification
January 1, 2024 - November 17, 2025Google Ads Video Certification
January 1, 2024 - November 17, 2025Google Ads Measurement Certification
January 1, 2024 - November 17, 2025Shopping Ads Certification
January 1, 2024 - November 17, 2025Amazon Advertising Foundations Certification
January 1, 2024 - November 17, 2025Sponsored Ads Foundations Certification
January 1, 2024 - November 17, 2025Google Ads Search Certification
January 11, 2030 - November 17, 2025Display & Video Certification
January 11, 2030 - November 17, 2025Google Analytics Certification
January 11, 2030 - November 17, 2025Search Ads 360 Certification
January 11, 2030 - November 17, 2025Microsoft Advertising Search Certification
January 11, 2030 - November 17, 2025Amazon Advertising Foundations Certification
January 11, 2030 - November 17, 2025Shopping Ads Certification
January 11, 2030 - November 17, 2025Google Ads Measurement Certification
January 11, 2030 - November 17, 2025Google Ads App Certification
January 11, 2030 - November 17, 2025Google Analytics Individual Qualification
January 11, 2030 - November 17, 2025AI-Powered Shopping Ads Certification
January 11, 2030 - November 17, 2025Amazon Retail for Advertisers Certification
January 11, 2030 - November 17, 2025Sponsored Ads Foundations Certification
January 11, 2030 - November 17, 2025Google Ads Video Certification
January 11, 2030 - November 17, 2025Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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