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Hi, I’m Asad Ali, a results-driven PPC advertiser with over five years of experience managing and optimizing paid campaigns since 2019.

About

Hi, I’m Asad Ali, a results-driven PPC advertiser with over five years of experience managing and optimizing paid campaigns since 2019. I’ve helped hundreds of local businesses worldwide increase leads, sales, and ROI through strategic paid media, precise keyword research, and data-driven optimization. I’m passionate about turning insights into action, improving cost-per-click and conversion rates, and delivering measurable growth for every client.

I’m data-focused, detail-oriented, and enjoy collaborating with teams to craft high-performing campaigns across Google Ads, Meta Ads, and other platforms. I’ve led teams, trained junior specialists, and remained dedicated to transparent communication with clients to scale ROAS and revenue.

  • 7 years' experience
  • Joined April 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience

Senior PPC Specialist · Panther MediaOct 2021 – Present · 5 yrs 2 mos

Managed PPC campaigns for 1,000+ local businesses across Google Ads, Meta Ads, and other paid platforms; oversaw ad spend up to $100,000 per month; developed and executed high-performing PPC strategies; managed multiple client accounts; implemented conversion tracking and analytics; led A/B testing; improved ROAS and lead flow; trained junior PPC specialists; maintained proactive client communication.

Google Ads Manager · U MarketingSep 2019 – Sep 2021 · 2 yrs 1 mo

Planned, launched, and scaled Google Ads campaigns for North American and European clients; designed full-funnel strategies; structured optimized account hierarchies; performed bid management and budget adjustments; conducted search terms audits, negative keyword optimization; set up conversion tracking via GA/GT Manager; analyzed performance data; prepared client dashboards and reports; collaborated with designers and content teams.

Education

Master of Science (Business Analytics) · Dublin Business School, Dublin, Ireland2030 – 2027
Bachelor of Science (Mechanical Engineering) · University of Engineering and Technology (UET), Lahore, Pakistan2015 – 2019
UGRAD, Semester Exchange Program · Minnesota State University, Mankato, Minnesota, USA2018

Certifications and awards

Google Ads Search Certification2022 – 2026
Google Ads Shopping Certification2022 – 2026

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