Muhammad Ali

Led multi-platform growth across Meta, TikTok, YouTube, Pinterest, and Snapchat through trend-led content and influencer collaborations. Launched UGC-powered campaigns that improved ROI and audience engagement, managed segmented email campaigns, directed UI/UX feedback loops for website optimization, and strengthened brand trust through influencer partnerships and product campaigns.

Developed social media strategies and content calendars for more than five brands, aligning deliverables with measurable growth KPIs. Managed online communities, direct messages, customer touchpoints, and interactive engagement campaigns. Coordinated influencer partnerships for UGC content and campaigns, and prepared creative briefs and advertising documentation.

Tracked social media analytics and prepared monthly marketing reviews to guide brand strategy. Directed merchandise shoots and created captions, hashtags, and campaign visuals to increase brand presence. Managed collaborations with global brands including L’Oréal, Hush Puppies, Remington, and Philips, while expanding retail reach through social media bloggers and content creators.