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With over six years of experience as a Director of a freelance marketing business, I specialise in delivering tailored, end-to-end marketing solutions for SMEs across industries including online retail, consultancy, finance, and hospitality. My expertise spans marketing & brand strategy, artwork creation, CMS and website management, SEO, keyword optimisation, and social media content development. I collaborate closely with clients to create and execute strategic and results-driven marketing campaigns, ensuring alignment with business objectives. My work is rooted in elevating brand visibility and driving growth, as I focus on impactful digital marketing strategies, influencer outreach, and CRM initiatives.…With over six years of experience as a Director of a freelance marketing business, I specialise in delivering tailored, end-to-end marketing solutions for SMEs across industries including online retail, consultancy, finance, and hospitality. My expertise spans marketing & brand strategy, artwork creation, CMS and website management, SEO, keyword optimisation, and social media content development. I collaborate closely with clients to create and execute strategic and results-driven marketing campaigns, ensuring alignment with business objectives. My work is rooted in elevating brand visibility and driving growth, as I focus on impactful digital marketing strategies, influencer outreach, and CRM initiatives.

Ali Gooder

Brand Strategist, Marketing Strategist, Digital Marketer, +3

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With over six years of experience as a Director of a freelance marketing business, I specialise in delivering tailored, end-to-end marketing solutions for SMEs across industries including online retail, consultancy, finance, and hospitality. My expertise spans marketing & brand strategy, artwork creation, CMS and website management, SEO, keyword optimisation, and social media content development. I collaborate closely with clients to create and execute strategic and results-driven marketing campaigns, ensuring alignment with business objectives. My work is rooted in elevating brand visibility and driving growth, as I focus on impactful digital marketing strategies, influencer outreach, and CRM initiatives.…With over six years of experience as a Director of a freelance marketing business, I specialise in delivering tailored, end-to-end marketing solutions for SMEs across industries including online retail, consultancy, finance, and hospitality. My expertise spans marketing & brand strategy, artwork creation, CMS and website management, SEO, keyword optimisation, and social media content development. I collaborate closely with clients to create and execute strategic and results-driven marketing campaigns, ensuring alignment with business objectives. My work is rooted in elevating brand visibility and driving growth, as I focus on impactful digital marketing strategies, influencer outreach, and CRM initiatives.

Available to hire

With over six years of experience as a Director of a freelance marketing business, I specialise in delivering tailored, end-to-end marketing solutions for SMEs across industries including online retail, consultancy, finance, and hospitality. My expertise spans marketing & brand strategy, artwork creation, CMS and website management, SEO, keyword optimisation, and social media content development.

I collaborate closely with clients to create and execute strategic and results-driven marketing campaigns, ensuring alignment with business objectives. My work is rooted in elevating brand visibility and driving growth, as I focus on impactful digital marketing strategies, influencer outreach, and CRM initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing at Odds Farm Park Ltd

October 1, 2023 - December 1, 2025

Key member of the Senior Leadership Team, accountable for the marketing function, forecasting, ROI analysis and campaign evaluation. Brand ambassador ensuring content adheres to guidelines, overseeing copy and artwork briefs, and content development with influencers and creative partners. Managed paid advertising across digital, social, print and OOH; website content and optimization; CRM communications; social media strategy and guest engagement reporting; and agency/stakeholder coordination.

Director at A GAME MARKETING LTD

January 1, 2020 - Present

Founded and managed a freelance marketing business providing strategic guidance and hands-on execution for SMEs. Delivered end-to-end marketing services including artwork, CMS/website management, SEO/keyword optimization, social media programs, and CRM strategies. Advised on campaign effectiveness and broader marketing strategy to grow brands.

Marketing Manager at All Pet Solutions Ltd

May 1, 2016 - December 1, 2019

Managed product critical path; packaging and manual design; product photography; content preparation; and product listings. Supported product launches via press releases, editorial placement, digital marketing and CRM campaigns. Led ongoing SEO with on-page optimisation, keyword targeting, and audits; launched a sister brand with new website, product catalogue, and brand guidelines. Also handled social media, Amazon advertising, Zendesk portal, and centralized customer communications.

Head of Marketing & Communications at Ripley’s Believe It or Not! London

October 1, 2012 - April 1, 2016

Oversaw all on- and offline marketing and communications, including PR, digital, social media, email marketing, print and brand strategy. Repositioned the brand within the UK leisure market, delivered integrated campaigns, redesigned the website, expanded digital content, and strengthened social media presence. Led initiatives to attract new customers and grow the database through SEO, incentivized social activity, newsletters, competitions, and customer insight programs. Managed external design and digital agencies, guiding creative development and evaluating ROAS; developed partnerships with industry stakeholders to drive incremental revenue.

Marketing and Events Manager at UKINBOUND

March 1, 2009 - October 1, 2012

Managed all marketing and events activity for a leading UK tourism and hospitality membership organisation. Produced marketing collateral, partnership and sponsorship materials, press releases, member surveys, social content, and newsletters. Full end-to-end event management from concept to post-event evaluation, delivering bespoke events and targeted campaigns to drive attendance and engagement.