Ali Norberg
Hi, I'm a UX designer and CRO specialist with 5+ years of experience identifying friction in digital customer journeys and turning insights into measurable results.
About
Hi,
I’m a UX designer and CRO specialist with 5+ years of experience identifying friction in digital customer journeys and turning insights into measurable results.
At Allakando, I diagnosed a conversion problem through Google Analytics, Hotjar session recordings, and qualitative research — discovering that users weren’t failing to convert because of the UI, but because the experience never built enough confidence to ask for commitment. The redesigned flow resulted in a 13.7% increase in sales qualified leads.
That’s the approach I’d bring to your WooCommerce audit, start with data, identify the real problem, and deliver prioritized recommendations that move the needle on conversion without disrupting brand identity.
Specifically I’d focus on:
- Trust and credibility signals throughout the purchase journey
- Mobile responsiveness and checkout friction
- CTA clarity and product presentation
- Speed and technical UX issues affecting bounce and drop-off
I’m available to start immediately and open to ongoing collaboration.
Ali Norberg
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- 5 years' experience
- Joined June 2026
Skills· 5
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
Work experience· 4 roles
Conducted UX audits and behavioural analysis using Google Analytics, Hotjar, and qualitative research to identify friction across core conversion flows. Diagnosed trust and confidence issues in the onboarding funnel, redesigned the user journey, and validated through A/B testing, resulting in a 13.7% increase in sales qualified leads. Delivered prioritized optimization recommendations to product and engineering; implemented GTM tracking to ensure accurate funnel measurement and data quality. Built a design system and collaborated with engineers and product owners.
Drove UX optimization of onboarding funnel, redesigned the user journey and validated through A/B testing, resulting in a 13.7% increase in sales qualified leads. Delivered prioritized optimization recommendations to product and engineering, balancing user needs with business goals. Implemented GTM tracking to ensure accurate funnel measurement and data quality. Improved accessibility (WCAG) across experiences.
Contributed to core UX design and product optimization using Figma, FigJam, GA4, GTM, and Hotjar; collaborated with product owners and engineers to improve conversion flows and overall user experience.
Education
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