Hi, I'm a UX designer and CRO specialist with 5+ years of experience identifying friction in digital customer journeys and turning insights into measurable results. At Allakando, I diagnosed a conversion problem through Google Analytics, Hotjar session recordings, and qualitative research — discovering that users weren't failing to convert because of the UI, but because the experience never built enough confidence to ask for commitment. The redesigned flow resulted in a 13.7% increase in sales qualified leads. That's the approach I'd bring to your WooCommerce audit, start with data, identify the real problem, and deliver prioritized recommendations that move the needle on conversion without disrupting brand identity. Specifically I'd focus on: * Trust and credibility signals throughout the purchase journey * Mobile responsiveness and checkout friction * CTA clarity and product presentation * Speed and technical UX issues affecting bounce and drop-off I'm available to start immediately and open to ongoing collaboration. Ali Norberg _Website not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_

Ali Norberg

Hi, I'm a UX designer and CRO specialist with 5+ years of experience identifying friction in digital customer journeys and turning insights into measurable results. At Allakando, I diagnosed a conversion problem through Google Analytics, Hotjar session recordings, and qualitative research — discovering that users weren't failing to convert because of the UI, but because the experience never built enough confidence to ask for commitment. The redesigned flow resulted in a 13.7% increase in sales qualified leads. That's the approach I'd bring to your WooCommerce audit, start with data, identify the real problem, and deliver prioritized recommendations that move the needle on conversion without disrupting brand identity. Specifically I'd focus on: * Trust and credibility signals throughout the purchase journey * Mobile responsiveness and checkout friction * CTA clarity and product presentation * Speed and technical UX issues affecting bounce and drop-off I'm available to start immediately and open to ongoing collaboration. Ali Norberg _Website not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi,

I’m a UX designer and CRO specialist with 5+ years of experience identifying friction in digital customer journeys and turning insights into measurable results.

At Allakando, I diagnosed a conversion problem through Google Analytics, Hotjar session recordings, and qualitative research — discovering that users weren’t failing to convert because of the UI, but because the experience never built enough confidence to ask for commitment. The redesigned flow resulted in a 13.7% increase in sales qualified leads.

That’s the approach I’d bring to your WooCommerce audit, start with data, identify the real problem, and deliver prioritized recommendations that move the needle on conversion without disrupting brand identity.

Specifically I’d focus on:

  • Trust and credibility signals throughout the purchase journey
  • Mobile responsiveness and checkout friction
  • CTA clarity and product presentation
  • Speed and technical UX issues affecting bounce and drop-off

I’m available to start immediately and open to ongoing collaboration.

Ali Norberg
Website not available. Sign in: https://www.twine.net/signup |Phone details not available. Sign in: https://www.twine.net/signup

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate

Work Experience

UX Designer & CRO Specialist at Allakan do
January 1, 2023 - October 1, 2025
Conducted UX audits and behavioural analysis using Google Analytics, Hotjar, and qualitative research to identify friction across core conversion flows. Diagnosed trust and confidence issues in the onboarding funnel, redesigned the user journey, and validated through A/B testing, resulting in a 13.7% increase in sales qualified leads. Delivered prioritized optimization recommendations to product and engineering; implemented GTM tracking to ensure accurate funnel measurement and data quality. Built a design system and collaborated with engineers and product owners.
UX Designer at Allakando
January 1, 2023 - October 1, 2025
Drove UX optimization of onboarding funnel, redesigned the user journey and validated through A/B testing, resulting in a 13.7% increase in sales qualified leads. Delivered prioritized optimization recommendations to product and engineering, balancing user needs with business goals. Implemented GTM tracking to ensure accurate funnel measurement and data quality. Improved accessibility (WCAG) across experiences.
UX Designer at Mobily
September 1, 2021 - January 1, 2023
Contributed to core UX design and product optimization using Figma, FigJam, GA4, GTM, and Hotjar; collaborated with product owners and engineers to improve conversion flows and overall user experience.
UX/UI Designer at Kind App
March 1, 2020 - August 1, 2021
Supported UX and UI design across various product initiatives; participated in user research, usability testing and iterative design improvements.

Education

Major in Interaction Design at Malmö University
September 1, 2016 - June 1, 2019
Exchange studies in Interaction Design at Georgia Institute of Technology
September 1, 2018 - December 1, 2018
Major in Interaction Design at Malmö University
September 1, 2016 - June 1, 2019
Exchange studies in Interaction Design at Georgia Institute of Technology
September 1, 2018 - December 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment