Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing and social media professional with over five years of experience helping brands grow through strategic content, digital marketing and social media management. I've worked across beauty, wellness, healthcare and lifestyle industries, creating high-performing campaigns that combine creativity with data-driven decision-making. My expertise includes developing content strategies, creating engaging short-form video, managing social media channels, analysing performance and delivering integrated marketing campaigns from concept to execution. I'm highly proficient in Canva, CapCut, Meta Business Suite and Meta Ads Manager, and I enjoy using AI tools to streamline workflows, generate ideas and enhance content performance. What sets me apart is my ability to balance strategy with hands-on execution. Whether it's building a content calendar, editing engaging Reels, analysing campaign performance or collaborating with stakeholders, I take ownership of every stage of the process. I'm organised, proactive and passionate about creating content that not only captures attention but delivers measurable results. I love working with ambitious businesses, founders and personal brands to create authentic, engaging content that helps them grow their audience and achieve their marketing goals.…I'm a marketing and social media professional with over five years of experience helping brands grow through strategic content, digital marketing and social media management. I've worked across beauty, wellness, healthcare and lifestyle industries, creating high-performing campaigns that combine creativity with data-driven decision-making. My expertise includes developing content strategies, creating engaging short-form video, managing social media channels, analysing performance and delivering integrated marketing campaigns from concept to execution. I'm highly proficient in Canva, CapCut, Meta Business Suite and Meta Ads Manager, and I enjoy using AI tools to streamline workflows, generate ideas and enhance content performance. What sets me apart is my ability to balance strategy with hands-on execution. Whether it's building a content calendar, editing engaging Reels, analysing campaign performance or collaborating with stakeholders, I take ownership of every stage of the process. I'm organised, proactive and passionate about creating content that not only captures attention but delivers measurable results. I love working with ambitious businesses, founders and personal brands to create authentic, engaging content that helps them grow their audience and achieve their marketing goals.

Alison Spitere

Marketing Analyst, Marketing Consultant, Digital Marketer, +2





I'm a marketing and social media professional with over five years of experience helping brands grow through strategic content, digital marketing and social media management. I've worked across beauty, wellness, healthcare and lifestyle industries, creating high-performing campaigns that combine creativity with data-driven decision-making. My expertise includes developing content strategies, creating engaging short-form video, managing social media channels, analysing performance and delivering integrated marketing campaigns from concept to execution. I'm highly proficient in Canva, CapCut, Meta Business Suite and Meta Ads Manager, and I enjoy using AI tools to streamline workflows, generate ideas and enhance content performance. What sets me apart is my ability to balance strategy with hands-on execution. Whether it's building a content calendar, editing engaging Reels, analysing campaign performance or collaborating with stakeholders, I take ownership of every stage of the process. I'm organised, proactive and passionate about creating content that not only captures attention but delivers measurable results. I love working with ambitious businesses, founders and personal brands to create authentic, engaging content that helps them grow their audience and achieve their marketing goals.…I'm a marketing and social media professional with over five years of experience helping brands grow through strategic content, digital marketing and social media management. I've worked across beauty, wellness, healthcare and lifestyle industries, creating high-performing campaigns that combine creativity with data-driven decision-making. My expertise includes developing content strategies, creating engaging short-form video, managing social media channels, analysing performance and delivering integrated marketing campaigns from concept to execution. I'm highly proficient in Canva, CapCut, Meta Business Suite and Meta Ads Manager, and I enjoy using AI tools to streamline workflows, generate ideas and enhance content performance. What sets me apart is my ability to balance strategy with hands-on execution. Whether it's building a content calendar, editing engaging Reels, analysing campaign performance or collaborating with stakeholders, I take ownership of every stage of the process. I'm organised, proactive and passionate about creating content that not only captures attention but delivers measurable results. I love working with ambitious businesses, founders and personal brands to create authentic, engaging content that helps them grow their audience and achieve their marketing goals.

Available to hire

I’m a marketing and social media professional with over five years of experience helping brands grow through strategic content, digital marketing and social media management. I’ve worked across beauty, wellness, healthcare and lifestyle industries, creating high-performing campaigns that combine creativity with data-driven decision-making.
My expertise includes developing content strategies, creating engaging short-form video, managing social media channels, analysing performance and delivering integrated marketing campaigns from concept to execution. I’m highly proficient in Canva, CapCut, Meta Business Suite and Meta Ads Manager, and I enjoy using AI tools to streamline workflows, generate ideas and enhance content performance.
What sets me apart is my ability to balance strategy with hands-on execution. Whether it’s building a content calendar, editing engaging Reels, analysing campaign performance or collaborating with stakeholders, I take ownership of every stage of the process. I’m organised, proactive and passionate about creating content that not only captures attention but delivers measurable results.
I love working with ambitious businesses, founders and personal brands to create authentic, engaging content that helps them grow their audience and achieve their marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Business & Community Manager at The Creative Society

February 1, 2024 - Present

Promoted to Business & Community Manager in recognition of strong performance and leadership. Led planning and delivery of integrated marketing activity across a portfolio of beauty, wellness, aesthetics and lifestyle brands. Developed marketing strategies, campaign plans and communications aligned to client objectives, including seasonal campaigns and product launches. Managed end-to-end delivery of multi-channel campaigns across social media, paid advertising, websites, email marketing and activations. Coordinated cross-functional projects with designers, videographers, developers, content creators and external partners; translated campaign objectives into creative briefs, content requirements, production timelines and stakeholder actions. Oversees production of campaign assets to ensure on-time delivery, alignment with brand objectives and high creative standards. Monitored campaign performance, analyzed marketing metrics, and provided recommendations to optimize future campaigns. P

Account Manager at The Creative Society

September 1, 2023 - February 1, 2024

Managed day-to-day delivery of marketing activity across a portfolio of beauty, wellness and lifestyle brands, serving as main point of contact for client relationships. Planned monthly content strategies, campaign calendars and marketing campaigns aligned with client objectives, brand identity and seasonal promotions. Created engaging content and copy for social media, websites and email marketing, coordinating campaign production and content shoots. Collaborated with clients, designers and content creators to manage campaign briefs, stakeholder feedback, asset approvals and project timelines. Monitored campaign and content performance, identifying opportunities to improve engagement, results and overall client growth. Managed online communities and customer communications, maintaining consistent brand tone across digital platforms. Promoted after five months in recognition of strong performance and expanded leadership responsibilities.

Social Media Coordinator & Medical Secretary at Elmwood Medical Practice

May 1, 2022 - September 1, 2024

Developed and implemented social media strategies to increase brand awareness, audience engagement and treatment enquiries for the practice’s aesthetics clinic. Planned, created, edited and scheduled engaging content across the clinic’s social media channels, producing campaign copy and creative assets. Managed patient bookings and appointment scheduling for a multidisciplinary team of 16 medical professionals, ensuring efficient day-to-day operations. Balanced marketing responsibilities with a fast-paced administrative role, demonstrating strong organization, time management and attention to detail.

Salon Manager & Coordinator at Kals Salon

May 1, 2021 - May 1, 2022

Managed day-to-day operations of a busy salon, including overseeing appointments, customer service, staff coordination and daily workflows. Supported promotional activity and business growth through strong client relationships, organization and operational efficiency.

Marketing Intern at Legit Fit

July 1, 2019 - October 1, 2019

Supported digital marketing initiatives for booking and business management platforms serving fitness professionals. Created and scheduled content, blogs and customer communications to increase brand awareness and customer engagement. Assisted with webinars, educational resources and community engagement, gaining experience in SaaS marketing and digital communications.