Alia Halaoua
I’m Alia Halaoua, a creative director and software engineer based in Lille, working at the crossroads of visual identity, branding, and digital systems.
About
I’m Alia Halaoua, a creative director and software engineer based in Lille, working at the crossroads of visual identity, branding, and digital systems. Through Musaa Studios, I develop coherent design systems—bringing artwork, artwork direction, and digital experiences together so each project feels intentional, not just assembled from isolated assets.
I also bring a performance-driven engineering mindset to creative work: I collaborate on development, optimization, and A/B testing, translating structured thinking into UX decisions. As founder of MUSAA REALM, I continue to build a creative system connecting visual direction, music, and experimentation—where design, code, and culture reinforce each other.
- 13 years' experience
- Joined October 2026
Skills· 2
Languages
- EnglishFluent
- FrenchFluent
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Computers & Electronics
- Education
- Professional Services
Work experience· 8 roles
Lead creative and technical direction for MUSAA REALM. Current mission focuses on UX development and A/B testing for ATU, combining design system thinking with experimentation to improve digital experiences.
Full-stack development with a focus on UX optimization and A/B testing. Worked on improving user experiences through iterative experimentation and performance-oriented delivery.
Creative studio for artists, brands, and cultural projects, delivering visual identities, artwork, campaigns, and digital experiences. Build cohesive aesthetics and design systems across brand and web deliverables, with a structured approach influenced by software engineering.
Education
Certifications and awards
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