I am a seasoned designer with over two decades of experience in branding, signage, and environmental design, with a strong foundation from a renowned design university and a track record of collaborating with leading brand and identity firms to deliver award-winning visual solutions. I am passionate about design excellence, with a keen eye for typography, composition, and creative problem-solving across diverse industries. In my work, I lead branding and environmental design initiatives for luxury hospitality brands, manage projects from concept to production, mentor junior designers, and collaborate closely with interior designers, lighting designers, and consultants to deliver holistic branding solutions. I also oversee print production, press checks, and art-directed photography to ensure design integrity from concept to final output.…

ALIAH HANIM

I am a seasoned designer with over two decades of experience in branding, signage, and environmental design, with a strong foundation from a renowned design university and a track record of collaborating with leading brand and identity firms to deliver award-winning visual solutions. I am passionate about design excellence, with a keen eye for typography, composition, and creative problem-solving across diverse industries. In my work, I lead branding and environmental design initiatives for luxury hospitality brands, manage projects from concept to production, mentor junior designers, and collaborate closely with interior designers, lighting designers, and consultants to deliver holistic branding solutions. I also oversee print production, press checks, and art-directed photography to ensure design integrity from concept to final output.…

Available to hire

I am a seasoned designer with over two decades of experience in branding, signage, and environmental design, with a strong foundation from a renowned design university and a track record of collaborating with leading brand and identity firms to deliver award-winning visual solutions. I am passionate about design excellence, with a keen eye for typography, composition, and creative problem-solving across diverse industries.

In my work, I lead branding and environmental design initiatives for luxury hospitality brands, manage projects from concept to production, mentor junior designers, and collaborate closely with interior designers, lighting designers, and consultants to deliver holistic branding solutions. I also oversee print production, press checks, and art-directed photography to ensure design integrity from concept to final output.

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Language

English
Fluent
Malay
Fluent

Work Experience

Senior Designer at HBA Graphics
December 31, 2022 - October 23, 2025
Led branding and environmental design solutions for luxury hospitality brands. Managed projects from concept to production, ensuring quality and design integrity. Mentored junior designers, providing creative and technical guidance. Collaborated with interior designers, lighting designers, and consultants for holistic branding. Oversaw print production, press checks, and art-directed photography. Clients included Kimpton, Marriott, Ritz-Carlton, St. Regis, Tribute Portfolio, InterContinental, KrisFlyer, Google.
Permanent Freelance Senior Designer at HBA Graphics
August 31, 2023 - October 23, 2025
Continued branding and environmental design work for luxury hospitality brands on a freelance basis, managing projects end-to-end while maintaining design integrity and client relationships.
Design Director at Qube Studio Pte Ltd
June 30, 2012 - October 23, 2025
Spearheaded branding and communication design for leading hospitality brands. Led conceptualization, design, and production of print, packaging, advertising, and multimedia. Oversaw print production, press checks, and art-directed photography.
Senior Designer at Qube Studio Pte Ltd
March 31, 2010 - October 23, 2025
Assisted in branding and communication design for hospitality brands. Led conceptualization, design, and production of print, packaging, advertising, and multimedia. Oversaw print production, press checks, and art-directed photography.
Designer at Ukulelebrand Consultants Pte Ltd
March 31, 2008 - October 23, 2025
Developed brand identities, collaterals, packaging, and advertisements. Developed annual reports from concepts to final finished product. Assisted in translating client visions into impactful design solutions.
Freelance Designer at Freelance
April 30, 2004 - October 23, 2025
Designed promotional and marketing materials for various brands. Developed layouts for magazines, brochures, and packaging. Managed print productions and directed photography.
Interactive Designer at Pandora Interactive Studio
April 30, 2002 - October 23, 2025
Designed user interfaces, websites, banner ads, and multimedia presentations. Led project management, ensuring client objectives were met effectively.
Senior Designer at HBA Graphics
May 1, 2013 - December 31, 2022
Led branding and environmental design solutions for luxury hospitality brands. Managed projects from concept to production, ensuring quality and design integrity. Mentored junior designers, providing creative and technical guidance. Collaborated with interior designers, lighting designers, and consultants for holistic branding. Oversaw print production, press checks, and art-directed photography.
Senior Designer (Permanent Freelance) at HBA Graphics
January 1, 2023 - August 31, 2023
Led branding and environmental design solutions for luxury hospitality brands. Managed projects from concept to production, ensuring quality and design integrity. Mentored junior designers, providing creative and technical guidance. Collaborated with interior designers, lighting designers, and consultants for holistic branding. Oversaw print production, press checks, and art-directed photography.
Design Director at QUBE STUDIO PTE LTD
March 1, 2010 - June 30, 2012
Provided strategic direction and oversight to design teams; led branding and communication design for leading hospitality brands; managed conceptualization, design, and production of print, packaging, advertising, and multimedia.
Senior Designer at QUBE STUDIO PTE LTD
March 1, 2008 - March 31, 2010
Assisted in spearheading branding and communication design for leading hospitality brands; led conceptualization, design, and production of print, packaging, advertising, and multimedia; provided strategic direction and oversight to design teams.
Designer at UKULELEBRAND CONSULTANTS PTE LTD
April 1, 2004 - March 31, 2008
Developed brand identities, collaterals, packaging, and advertisements. Developed annual reports from concepts to final finished product. Assisted in translating client visions into impactful design solutions.
Freelance Designer at UKULELEBRAND CONSULTANTS PTE LTD
January 1, 2003 - April 30, 2004
Designed promotional and marketing materials for various brands. Developed layouts for magazines, brochures, and packaging. Managed press checks and directed photography.
Interactive Designer at PANDORA INTERACTIVE STUDIO
January 1, 2000 - April 30, 2002
Designed user interfaces, websites, banner ads, multimedia presentations. Led project management, ensuring client objectives were met effectively.

Education

Bachelor of Arts, Communications Design at Royal Melbourne Institute Of Technology
January 1, 2002 - December 31, 2003
Diploma in Interactive Media Design at Temasek Polytechnic
January 1, 1996 - December 31, 2000
Bachelor of Arts, Communications Design at Royal Melbourne Institute of Technology (RMIT)
January 1, 2002 - December 31, 2003
Diploma in Interactive Media Design at Temasek Polytechnic
January 1, 1996 - December 31, 2000

Qualifications

Young Designer’s Award 2000 Gold in Multimedia Advanced Category
January 1, 2000 - October 23, 2025
Annual Report Award – SMU
January 1, 2000 - October 23, 2025
Annual Report Award – National Environment Agency (NEA)
January 1, 2000 - October 23, 2025
Centennial Book – National University of Singapore
January 1, 2000 - October 23, 2025
Young Designer’s Award 2000 Gold - Multimedia Advanced Category
January 1, 2000 - December 31, 2000

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Real Estate & Construction
    paper Branding

    This portfolio highlights branding projects developed for hospitality and F&B brands, including hotels, lifestyle concepts, and dining establishments.

    With over two decades in branding and environmental design, I specialize in building identity systems that are scalable, structured, and strategically grounded. My work includes logo systems, color frameworks, typography hierarchies, packaging, signage, and brand applications across both physical and digital environments.

    Each project reflects a balance of aesthetic discipline and commercial awareness, creating brands that are memorable, cohesive, and built to last.