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I'm Alice Wong, Head of Growth & Integrated Marketing, currently shaping cross-border luxury brand growth from Shanghai and Singapore. Over 12 years, I've led senior brand strategy and integrated marketing for global luxury houses, orchestrating omnichannel campaigns that deepen brand equity and customer lifetime value across APAC, Europe, and the US. My strengths lie in predictive analytics, performance marketing, and AI-enabled marketing governance. I've built data-driven GTM ecosystems, forged high-profile partnerships with global celebrities, and steered cross-functional teams to deliver ROI-focused campaigns that boost revenue, retention, and brand loyalty.…I'm Alice Wong, Head of Growth & Integrated Marketing, currently shaping cross-border luxury brand growth from Shanghai and Singapore. Over 12 years, I've led senior brand strategy and integrated marketing for global luxury houses, orchestrating omnichannel campaigns that deepen brand equity and customer lifetime value across APAC, Europe, and the US. My strengths lie in predictive analytics, performance marketing, and AI-enabled marketing governance. I've built data-driven GTM ecosystems, forged high-profile partnerships with global celebrities, and steered cross-functional teams to deliver ROI-focused campaigns that boost revenue, retention, and brand loyalty.

Alice Wong

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Alice Wong, Head of Growth & Integrated Marketing, currently shaping cross-border luxury brand growth from Shanghai and Singapore. Over 12 years, I've led senior brand strategy and integrated marketing for global luxury houses, orchestrating omnichannel campaigns that deepen brand equity and customer lifetime value across APAC, Europe, and the US. My strengths lie in predictive analytics, performance marketing, and AI-enabled marketing governance. I've built data-driven GTM ecosystems, forged high-profile partnerships with global celebrities, and steered cross-functional teams to deliver ROI-focused campaigns that boost revenue, retention, and brand loyalty.…I'm Alice Wong, Head of Growth & Integrated Marketing, currently shaping cross-border luxury brand growth from Shanghai and Singapore. Over 12 years, I've led senior brand strategy and integrated marketing for global luxury houses, orchestrating omnichannel campaigns that deepen brand equity and customer lifetime value across APAC, Europe, and the US. My strengths lie in predictive analytics, performance marketing, and AI-enabled marketing governance. I've built data-driven GTM ecosystems, forged high-profile partnerships with global celebrities, and steered cross-functional teams to deliver ROI-focused campaigns that boost revenue, retention, and brand loyalty.

Available to hire

I’m Alice Wong, Head of Growth & Integrated Marketing, currently shaping cross-border luxury brand growth from Shanghai and Singapore. Over 12 years, I’ve led senior brand strategy and integrated marketing for global luxury houses, orchestrating omnichannel campaigns that deepen brand equity and customer lifetime value across APAC, Europe, and the US.

My strengths lie in predictive analytics, performance marketing, and AI-enabled marketing governance. I’ve built data-driven GTM ecosystems, forged high-profile partnerships with global celebrities, and steered cross-functional teams to deliver ROI-focused campaigns that boost revenue, retention, and brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Beginner

Spanish; Castilian

Beginner

Work Experience

Head of Growth & Integrated Marketing at Aalis - High-End Consumer & Lifestyle Brand House

December 1, 2022 - Present

Founded and led two independent entities under Aalis Group, driving high-end lifestyle initiatives and corporate investment growth. Defined long-term market positioning across Greater China and Southeast Asia, leveraging iResearch's 2025 valuation to set ambitious strategic goals. Drove portfolio penetration across 6 premium categories (Bird's Nest, Fish Maw, Cordyceps, Sea Cucumber, Iberico Ham, Fine Wine) with 2.8x sector-average growth in 12 months. Implemented a dual-source supply chain with 25+ suppliers, achieving 30% cost reductions and a 25% efficiency boost. Drove CLV through next-generation retail systems (WeChat Mini-Programs & Rednote e-commerce), achieving 75% retention and a 30% AOV increase via targeted social community strategies. Managed 12 global supplier partnerships and USD 3.4M annual throughput under full governance, fueling 20% annual growth in ASEAN luxury markets. Secured 5 IPs and achieved 95% legal alignment via regulatory mapping and AI-driven traceability.

Global Client Director at Golfbox - Global Golf Media, Commerce & Technology Platform

April 1, 2021 - December 1, 2022

Monetized a USD 57.7M golf IP portfolio through exclusive PGA, LPGA, and WGC broadcasting rights; secured seven-figure sponsorships with Rolex, TaylorMade, and Callaway. Led APAC digital expansion to 120,000 monthly active users (35% QoQ growth) and captured 41% of APAC UHNWI golf technology users. Built an AI-driven CLV platform delivering 62% retention and elevated LTV via hyper-personalized content. Produced 150 PGA Tour-aligned productions and achieved a 73% market share in premium golf broadcasting with an 89% brand recall among high-net-worth individuals.

Freelance Senior Account Manager at Uniplan - Global Experiential Marketing Agency

April 1, 2020 - October 1, 2020

Secured Huawei Global Digital Summit Gold Award; led AR/VR experiential campaigns for 800+ VIPs and secured 12 government-corporate alliances. Managed cross-functional teams of 15–20 with US$1.23M budgets, delivering 98% on-time project completion and 22% cost optimization through improved resource allocation and automation. Garnered 45 media features (Forbes, TechCrunch) with reach exceeding 2 million viewers, driving 35% client growth for luxury automotives through premium brand positioning.

Senior Account Manager at Ogilvy (WPP) - Global Integrated Marketing Agency

May 1, 2017 - April 1, 2020

Supported anchor clients including Nike, Adidas, and Audi across 15+ annual events. Achieved 90% client retention (20% above industry average) and 98% on-time delivery while increasing profitability by 40% and reducing costs by 10% through disciplined P&L management. Drove 25% social engagement growth and 20% sales uplift via innovative digital retail strategies and GTM launches. Orchestrated 60% engagement growth in core Chinese markets and 50% improvement in KOL collaboration efficiency, maximizing paid media ROI.

Assistant Project Manager at APAX Group - Experiential Marketing & Integrated Communications Group

April 1, 2015 - April 1, 2017

Generated 220% ROI on a USD 5.73M budget through landmark luxury gala productions. Achieved client retention >95% via AI-driven engagement models. Managed an annual portfolio >USD 15M and orchestrated 8–12 Global Landmark Luxury Activations yearly, securing coverage in Vogue, Elle, Forbes, WatchTime, GQ, and Luxury Daily.

Senior Account Executive at ECE - Public Relations & Integrated Communications Consultancy

August 1, 2012 - April 1, 2015

Delivered 95% client retention (above benchmark) by integrating VR, AR, 3D projection, and holographic experiences. Achieved 220% ROI on a USD 5.73M budget through luxury gala production and vendor management. Secured top-tier media dominance in Hodinkee, Revolution, Tatler, Vanity Fair, and other luxury outlets while managing a USD 4.2M annual project portfolio and executing 7–10 premium experiences for Ferrari, Bentley, and Jaguar.

Education

Dual MBA and Master in Big Data and Business Intelligence at Universidad Isabel I and ENEB European Business School of Barcelona

January 11, 2030 - February 1, 2027

Master of Business Administration at Academy Europe Open University

January 11, 2030 - June 1, 2014

Bachelor of Music in Music Performance at XingHai Conservatory of Music

January 11, 2030 - July 1, 2012