Overhauled a disjointed storefront and protocol management experience, transforming unclear features into a cohesive workflow practitioners can easily find and manage. Improved engagement, with 45% of accounts adopting the Collections feature and protocol discovery rates doubling, ultimately leading to a 15% publication rate. Reworked an analytics dashboard to make performance data easier to understand and act on. Redesigned a patient catalog to be personalized and more relatable.

Lead Product Designer at Reflow

Launched Reflow’s v0 client app and analytics platform, architecting core modules for Activity, Productivity, and SOP tracking to support initial go-to-market efforts. Created ‘Nautilus’, a fully tokenized design system standardizing UI patterns for engineers and agents to streamline product delivery and ensure platform scalability. The platform later launched publicly in 2026 with a $15M seed round; it serves thousands of enterprise users, including first-customer reporting of $1.2M measured ROI.

Took time for health, rethinking priorities, and refocusing across life and career.

UX Director and Design Strategist at Trip Arc

Established UX as the company’s first UX leadership function, scaling a multidisciplinary team of researchers, content, and visual designers. Championed UX as business-critical by aligning user-centered design strategies with broader business and executive objectives. Led the redesign of the Kensington Tours Client Portal, defining UX strategy and streamlining itinerary management to significantly reduce support volume. Shaped UX strategy for the next generation of ADX (Trip Arc’s B2B platform), ensuring product roadmaps were driven by user-centered insights. Created and implemented Nexus, Trip Arc’s design system, streamlining designer-developer collaboration and accelerating solution delivery. Developed a comprehensive UX handbook to standardize processes for alignment and consistency. Fostered a high-performance culture, achieving near-perfect manager engagement scores and receiving a leadership award. Mentored team members through goal-focused performance reviews and supporte

Led the redesign of the online account application, improving mobile conversion by 26% through iterative research and usability optimization. Defined UX strategy and concept for a native mobile app, creating the blueprint for the final product and core user flows. Architected and scaled the Allspark Design System to reduce development friction and ensure brand consistency across the product suite. Led UX strategy for a unified trading platform, reducing complexity and supporting overhead reduction by standardizing user experiences across mobile and web. Drove design thinking adoption across product teams, shifting focus from feature requests to problem-solving and accelerating development cycles. Established robust feedback loops and proxy-user panels to build a data-informed UX refinement culture. Led a cross-functional team of 20 and mentored multiple members into leadership roles. Redesigned client portals to elevate brand perception and improve content discoverability and user expe

Head-office: UX & Graphic Designer at Pure Med Spa

Launched a corporate website to centralize online presence, bridging online and offline marketing channels. Designed and developed a cross-border gift certificate tracking system for franchise locations, streamlining operations and resolving critical redemption bottlenecks. Boosted website visibility to a top-4 search ranking through SEO and content strategy, driving organic growth with zero external marketing spend. Developed cohesive brand collateral including packaging and print materials to unify the customer experience.

Senior Digital Designer at XPG Graph

Led end-to-end design of online products across diverse industries, delivering solutions that improved customer engagement and streamlined internal processes. Led branding projects including identity and brand standards documentation.

Web & Graphic Designer at Delovaya Iniciativa (Belarus)

Developed brand guidelines and created diverse design elements for multiple clients. Supported website updates.

Worked on cross-media projects involving branding, UI design, and front-end development for clients in Belarus and Canada.