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I am a results-driven SEO Content Strategist focused on improving organic visibility through strategic research and high-quality content creation. My expertise covers competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies and freelance projects. I am seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business. Most recently, I led content strategy for PM Law Group across 17 brands and have previous experience building content and SEO momentum at The Insurance Emporium and Twinkl. I enjoy collaborating with teams and turning data into actionable content ideas, and I’m excited to bring energy and measurable outcomes to a new client or employer.…I am a results-driven SEO Content Strategist focused on improving organic visibility through strategic research and high-quality content creation. My expertise covers competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies and freelance projects. I am seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business. Most recently, I led content strategy for PM Law Group across 17 brands and have previous experience building content and SEO momentum at The Insurance Emporium and Twinkl. I enjoy collaborating with teams and turning data into actionable content ideas, and I’m excited to bring energy and measurable outcomes to a new client or employer.

Alice Nicolson

Content Strategist, Copywriter, Writer, +2

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I am a results-driven SEO Content Strategist focused on improving organic visibility through strategic research and high-quality content creation. My expertise covers competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies and freelance projects. I am seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business. Most recently, I led content strategy for PM Law Group across 17 brands and have previous experience building content and SEO momentum at The Insurance Emporium and Twinkl. I enjoy collaborating with teams and turning data into actionable content ideas, and I’m excited to bring energy and measurable outcomes to a new client or employer.…I am a results-driven SEO Content Strategist focused on improving organic visibility through strategic research and high-quality content creation. My expertise covers competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies and freelance projects. I am seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business. Most recently, I led content strategy for PM Law Group across 17 brands and have previous experience building content and SEO momentum at The Insurance Emporium and Twinkl. I enjoy collaborating with teams and turning data into actionable content ideas, and I’m excited to bring energy and measurable outcomes to a new client or employer.

Available to hire

I am a results-driven SEO Content Strategist focused on improving organic visibility through strategic research and high-quality content creation. My expertise covers competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies and freelance projects. I am seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.

Most recently, I led content strategy for PM Law Group across 17 brands and have previous experience building content and SEO momentum at The Insurance Emporium and Twinkl. I enjoy collaborating with teams and turning data into actionable content ideas, and I’m excited to bring energy and measurable outcomes to a new client or employer.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content & Communications Manager at PM Law Group

June 1, 2024 - July 1, 2025

Led content strategy and creation across 17 legal brands; ensured all written communication was high quality, on-brand and SEO-optimised; promoted from Creative Writing Executive to Content & Communications Manager in 2025, with expanded responsibilities including internal communications, social media management and team leadership. Used Google Analytics and Google Search Console to create customised data reports for each brand; conducted SEO and keyword research to support content topic ideation.

SEO Content Strategist at The Insurance Emporium

December 1, 2022 - April 1, 2024

Identified keyword gaps to create informative and entertaining content across nine products; planned and executed company-wide content strategy; produced detailed content briefs for copywriters; created and uploaded high-quality SEO-optimised content with the goal of ranking on search engines; audited existing content and developed improvements; contributed to link-building and outreach ideas; aligned with marketing for social, search and email marketing.

SEO Team Leader at Twinkl Educational Publishing

January 1, 2020 - December 1, 2022

Led a team of 6 Digital Copywriters and 2 blog managers; managed SEO-optimised copy across multiple products; identified competitor insights to improve visibility; strategic planning to improve reach; provided regular feedback and upskilling in SEO and writing; monitored performance using data.

Project Coordinator at ActionCOACH UK

July 1, 2018 - May 1, 2019

Launched and led a social media account management programme; planned social media strategy; managed 6-10 LinkedIn accounts; generated leads; supervised 6 team members; wrote and posted content.

Copywriter at Stoneacre Motor Company

July 1, 2016 - December 1, 2017

Wrote blog content for car-buying sectors; supported social media with content; wrote SEO-rich web pages for multiple business areas (finance, service, training); created marketing banners and email copy; built content for CMS web pages.