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Hi! I’m Alice 👋 I’m a marketer with over 10 years’ experience in the hospitality industry—restaurants, in particular, have always felt like home to me. I’ve spent my career helping brands grow through a mix of creative storytelling, commercial thinking, and a solid understanding of what actually drives people through the door. Alongside my marketing work, I’m also a freelance Pilates instructor, which keeps me closely connected to the sports and wellness space. It’s given me a real appreciation for performance, discipline, and community, something I naturally bring into the way I work with clients. I’m hugely inspired by music and creativity in all forms. I love thinking differently, breaking the mould, and finding new ways to make brands stand out rather than blend in. At the same time, I’m big on data, I enjoy digging into insights, understanding what’s working (and what’s not), and turning that into campaigns and strategies that actually deliver results. If you’re after someone who gets both the creative and commercial side of marketing and brings a fresh, down-to-earth approach, I’d love to chat.…Hi! I’m Alice 👋 I’m a marketer with over 10 years’ experience in the hospitality industry—restaurants, in particular, have always felt like home to me. I’ve spent my career helping brands grow through a mix of creative storytelling, commercial thinking, and a solid understanding of what actually drives people through the door. Alongside my marketing work, I’m also a freelance Pilates instructor, which keeps me closely connected to the sports and wellness space. It’s given me a real appreciation for performance, discipline, and community, something I naturally bring into the way I work with clients. I’m hugely inspired by music and creativity in all forms. I love thinking differently, breaking the mould, and finding new ways to make brands stand out rather than blend in. At the same time, I’m big on data, I enjoy digging into insights, understanding what’s working (and what’s not), and turning that into campaigns and strategies that actually deliver results. If you’re after someone who gets both the creative and commercial side of marketing and brings a fresh, down-to-earth approach, I’d love to chat.

Alice E

Marketer, Brand Strategist, Growth Marketer, +4

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Hi! I’m Alice 👋 I’m a marketer with over 10 years’ experience in the hospitality industry—restaurants, in particular, have always felt like home to me. I’ve spent my career helping brands grow through a mix of creative storytelling, commercial thinking, and a solid understanding of what actually drives people through the door. Alongside my marketing work, I’m also a freelance Pilates instructor, which keeps me closely connected to the sports and wellness space. It’s given me a real appreciation for performance, discipline, and community, something I naturally bring into the way I work with clients. I’m hugely inspired by music and creativity in all forms. I love thinking differently, breaking the mould, and finding new ways to make brands stand out rather than blend in. At the same time, I’m big on data, I enjoy digging into insights, understanding what’s working (and what’s not), and turning that into campaigns and strategies that actually deliver results. If you’re after someone who gets both the creative and commercial side of marketing and brings a fresh, down-to-earth approach, I’d love to chat.…Hi! I’m Alice 👋 I’m a marketer with over 10 years’ experience in the hospitality industry—restaurants, in particular, have always felt like home to me. I’ve spent my career helping brands grow through a mix of creative storytelling, commercial thinking, and a solid understanding of what actually drives people through the door. Alongside my marketing work, I’m also a freelance Pilates instructor, which keeps me closely connected to the sports and wellness space. It’s given me a real appreciation for performance, discipline, and community, something I naturally bring into the way I work with clients. I’m hugely inspired by music and creativity in all forms. I love thinking differently, breaking the mould, and finding new ways to make brands stand out rather than blend in. At the same time, I’m big on data, I enjoy digging into insights, understanding what’s working (and what’s not), and turning that into campaigns and strategies that actually deliver results. If you’re after someone who gets both the creative and commercial side of marketing and brings a fresh, down-to-earth approach, I’d love to chat.

Available to hire

Nottingham, United Kingdom

Hi! I’m Alice 👋

I’m a marketer with over 10 years’ experience in the hospitality industry—restaurants, in particular, have always felt like home to me. I’ve spent my career helping brands grow through a mix of creative storytelling, commercial thinking, and a solid understanding of what actually drives people through the door.

Alongside my marketing work, I’m also a freelance Pilates instructor, which keeps me closely connected to the sports and wellness space. It’s given me a real appreciation for performance, discipline, and community, something I naturally bring into the way I work with clients.

I’m hugely inspired by music and creativity in all forms. I love thinking differently, breaking the mould, and finding new ways to make brands stand out rather than blend in. At the same time, I’m big on data, I enjoy digging into insights, understanding what’s working (and what’s not), and turning that into campaigns and strategies that actually deliver results.

If you’re after someone who gets both the creative and commercial side of marketing and brings a fresh, down-to-earth approach, I’d love to chat.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing Manager at wagamama

April 1, 2014 - Present

Key Achievements | Delivered +12% year-on-year growth in eat-in covers across focus restaurants year-to-date, driving increased guest frequency and improved trading performance. Led marketing support for 14 new restaurant openings over the past three years, delivering launch strategies including local PR, influencer partnerships, community activations and opening events. Played a key leadership role in the launch of wagamama’s loyalty programme, delivering integrated campaign activity that helped scale the platform to 1.7 million active users. Led high-impact brand collaborations and cultural partnerships, creating PR-driving moments and new audience engagement opportunities. Brand Collaborations & Cultural Campaigns | Led the wagamama x Willy’s Pies collaboration, launching a limited-edition Chicken Katsu Pie, creating a high-impact PR moment that generated strong media coverage, social engagement and brand buzz. Developed and executed wagamama’s hyper-local student campaign, positioning creators GK Barry and Niko Omilana as “Noodle Union Presidents”, driving strong Gen Z engagement across university cities. Led the wagamama x PANGAIA uniform collaboration, transforming team uniforms into a brand storytelling moment and launching a campaign that put restaurant teams at the centre of the brand narrative. Strategic Leadership & Responsibilities | Lead regional marketing strategy across the UK, Ireland and Northern Ireland, aligning marketing initiatives with commercial KPIs including revenue growth, guest acquisition, frequency and brand engagement. Deliver integrated multi-channel campaigns across digital, social, CRM, PR, paid media and in-restaurant channels. Drive large-scale experiential activations, events and community partnerships to increase brand visibility and footfall across key markets. Own and optimise £1m+ regional marketing budgets, allocating investment across paid media, partnerships, PR and experiential activity to maximise ROI and demand generation. Lead cross-functional project teams across marketing, operations, finance and insight to deliver commercially viable campaigns. Present campaign performance, market insights and strategic recommendations to senior leadership and C-suite stakeholders. Build and develop a high-performing regional marketing team, strengthening capability across campaign planning, execution and reporting. Manage agency relationships across creative, PR and media partners, ensuring best-in-class campaign delivery.