Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Strategic, data-driven senior marketing leader with 10+ years of international experience building high-impact brand architecture, resilient multi-channel campaigns, and destination/aviation-focused growth strategies across Europe, Asia-Pacific, and emerging markets. Recognised as a “30 Under 30” marketer with strong data governance, executive stakeholder management, and crisis-resilient positioning. Founder/agency owner with full P&L accountability and multi-market scale. Deep expertise in aviation destination marketing, passenger lifestyle positioning, and mapping cross-border customer journeys across paid/earned/shared/owned (PESO) touchpoints—translating volatility and geopolitical disruption into robust demand generation, parity-driven booking frameworks, and sustainable regional customer growth.…Strategic, data-driven senior marketing leader with 10+ years of international experience building high-impact brand architecture, resilient multi-channel campaigns, and destination/aviation-focused growth strategies across Europe, Asia-Pacific, and emerging markets. Recognised as a “30 Under 30” marketer with strong data governance, executive stakeholder management, and crisis-resilient positioning. Founder/agency owner with full P&L accountability and multi-market scale. Deep expertise in aviation destination marketing, passenger lifestyle positioning, and mapping cross-border customer journeys across paid/earned/shared/owned (PESO) touchpoints—translating volatility and geopolitical disruption into robust demand generation, parity-driven booking frameworks, and sustainable regional customer growth.

Alice Elizabeth Hennell

Brand Strategist, Content Strategist, Fractional CMO, +7

5.0 (1 review)

Strategic, data-driven senior marketing leader with 10+ years of international experience building high-impact brand architecture, resilient multi-channel campaigns, and destination/aviation-focused growth strategies across Europe, Asia-Pacific, and emerging markets. Recognised as a “30 Under 30” marketer with strong data governance, executive stakeholder management, and crisis-resilient positioning. Founder/agency owner with full P&L accountability and multi-market scale. Deep expertise in aviation destination marketing, passenger lifestyle positioning, and mapping cross-border customer journeys across paid/earned/shared/owned (PESO) touchpoints—translating volatility and geopolitical disruption into robust demand generation, parity-driven booking frameworks, and sustainable regional customer growth.…Strategic, data-driven senior marketing leader with 10+ years of international experience building high-impact brand architecture, resilient multi-channel campaigns, and destination/aviation-focused growth strategies across Europe, Asia-Pacific, and emerging markets. Recognised as a “30 Under 30” marketer with strong data governance, executive stakeholder management, and crisis-resilient positioning. Founder/agency owner with full P&L accountability and multi-market scale. Deep expertise in aviation destination marketing, passenger lifestyle positioning, and mapping cross-border customer journeys across paid/earned/shared/owned (PESO) touchpoints—translating volatility and geopolitical disruption into robust demand generation, parity-driven booking frameworks, and sustainable regional customer growth.

Available to hire

Strategic, data-driven senior marketing leader with 10+ years of international experience building high-impact brand architecture, resilient multi-channel campaigns, and destination/aviation-focused growth strategies across Europe, Asia-Pacific, and emerging markets. Recognised as a “30 Under 30” marketer with strong data governance, executive stakeholder management, and crisis-resilient positioning.

Founder/agency owner with full P&L accountability and multi-market scale. Deep expertise in aviation destination marketing, passenger lifestyle positioning, and mapping cross-border customer journeys across paid/earned/shared/owned (PESO) touchpoints—translating volatility and geopolitical disruption into robust demand generation, parity-driven booking frameworks, and sustainable regional customer growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Intermediate

French

Beginner

Work Experience

Acting Head of Marketing at Premier Indonesia Luxury Group

April 1, 2023 - March 31, 2024

Retained as Acting Head of Marketing for a premier Indonesia luxury group managing cross-functional marketing teams and standardising brand frameworks across luxury hotels, premium wellness spas, fine-dining concepts, and destination tour network partners. Engineered end-to-end crowdfunding and market-entry strategies for international EdTech and IoT innovators, mobilising over £50,000 in capital via integrated digital, PR, and content marketing funnels.

Founder and Managing Director (Agency Owner) at International Marketing Agency (Global Hub: Bali)

January 1, 2023 - Present

Owned and ran a full profit/loss marketing agency operating across multiple markets, leading 360-degree strategic brand and commercial recovery work for an ultra-luxury boutique hotel portfolio. Retained in-house responsibility for multi-market brand recovery efforts amid high-stress geopolitical volatility impacting global aviation and long-haul travel, including Middle East conflict spillover effects. Orchestrated comprehensive strategic leadership across destination marketing, brand positioning, and media deployment to maintain and rebuild performance pipelines under uncertainty.

Content Marketing Manager at Zzish (London, UK)

January 1, 2021 - January 1, 2023

Owned global brand voice and content framework, scaling B2C and B2B customer communications across web, email, social, and digital channels using high-quality corporate English standards. Designed and deployed the annual global marketing calendar by collaborating across product and commercial sales divisions to align digital campaign assets with regional lead-generation targets. Built high-performing B2B marketing funnels delivering over 100 high-value marketing qualified leads (MQLs) and increasing the sales-qualified lead (SQL) pipeline.

English as a Second Language (ESL) Teacher at Online Platforms (China)

January 1, 2020 - January 1, 2021

Developed strong intercultural agility and localised engagement techniques while delivering virtual educational frameworks to young international learners.

PR, Marketing and Fundraising Manager (Maternity Cover) at The Clink Charity (London, UK)

January 1, 2019 - January 1, 2020

Coordinated multi-site marketing operations and local PR initiatives, managing institutional press requirements across national broadcast, radio, and print networks. Standardised regional brand communications across multiple operations, designing targeted digital CRM frameworks that converted one-time customers into recurring donors.

Marketing Manager at Lingfield Park Resort (Marriott Hotel & Country Club / Racecourse)

January 1, 2018 - January 1, 2019

Led a dedicated team of four specialists managing 360-degree brand positioning, destination passenger lifestyle marketing, and regional commercial marketing for a premier resort and Marriott property. Managed a £300,000 annual localised media budget, allocating capital across OOH, radio, digital, print, and direct marketing to maximise luxury room nights and venue occupancy. Conceived and executed large-scale experiential events, including music concerts and themed days hosting up to 10,000 paying guests, building regional brand affinity and generating ancillary revenue.

Client Manager at i-movo (London, UK)

January 1, 2014 - January 1, 2018

Accountable for securing over £100,000 in recurring client account revenue annually by managing brand and media strategies for Fortune 500 clients Coca-Cola alongside regional powerhouses including Luzodé Ribena (Suntory) and Hi-Chew. Delivered SPAR UK multi-phase “Shop and Win” regional campaigns driving over £1m in incremental retail sales through precisely executed digital and experiential promotions. Authored and secured 14 prestigious industry titles highlighting campaign success and brand execution excellence.