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Results-driven SEO Content Strategist specialising in improving organic visibility through strategic research and high-quality content creation. My expertise includes competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies, alongside freelance projects. I am now seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.…Results-driven SEO Content Strategist specialising in improving organic visibility through strategic research and high-quality content creation. My expertise includes competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies, alongside freelance projects. I am now seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.

Alice Nicolson

Content Strategist, Copywriter, Writer, +2

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Results-driven SEO Content Strategist specialising in improving organic visibility through strategic research and high-quality content creation. My expertise includes competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies, alongside freelance projects. I am now seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.…Results-driven SEO Content Strategist specialising in improving organic visibility through strategic research and high-quality content creation. My expertise includes competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences. I have led SEO strategies that increased visibility and reach for multiple companies, alongside freelance projects. I am now seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.

Available to hire

Results-driven SEO Content Strategist specialising in improving organic visibility through strategic research and high-quality content creation. My expertise includes competitor analysis, identifying content gaps, on-page and off-page SEO, and producing targeted content for defined audiences.

I have led SEO strategies that increased visibility and reach for multiple companies, alongside freelance projects. I am now seeking a remote role, open to temporary or contract work, where I can further develop my SEO skill set while delivering measurable results for a business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content & Communications Manager at PM Law Group

June 1, 2024 - July 1, 2025

Joined as Creative Writing Executive and promoted to Content & Communications Manager in July 2025. Led content strategy and creation across 17 legal brands, ensuring all written communication was high quality, on-brand and SEO-optimised. Expanded responsibilities to include internal communications, social media management and team leadership. Responsibilities also included overseeing website content, producing PR releases and marketing materials, ensuring content accuracy and compliance, and generating customised data reports using Google Analytics and Google Search Console.

Content & SEO Specialist at The Insurance Emporium

December 1, 2022 - April 1, 2024

Brought in to improve online authority, visibility and content strategy. Identified keyword gaps, planned and executed content for nine products, collaborated with marketing to align content across online channels, created detailed content briefs for copywriters, and produced SEO-optimised content with the aim to rank in search engines and support link-building efforts.

SEO Executive / SEO Team Leader at Twinkl Educational Publishing

January 1, 2020 - December 1, 2022

Led a team of 6 Digital Copywriters and 2 blog managers to write SEO-optimised copy for multiple Twinkl products. Conducted competitive insights, strategic planning, and ongoing quality assurance. Mentored team members, upskilled staff in SEO and writing, and managed content publication using a CMS. Developed briefs, identified content gaps, and drove year-on-year growth in reach and visibility.

Project Coordinator at ActionCOACH UK

July 1, 2018 - May 1, 2019

Led social media strategy and account management for 6-10 LinkedIn profiles, generated leads, and managed a team of 6. Coordinated content planning and execution for marketing campaigns, contributing to overall lead generation efforts.

Copywriter at Stoneacre Motor Company

July 1, 2016 - December 1, 2017

Wrote SEO-rich blog content for car-buying sectors, supported social media with content, and created marketing banner and email copy for multiple car brands. Produced web pages using a CMS and collaborated with SEO and Social Media teams to align content.