Straccia Alice

Managed social media accounts on Instagram, Tik Tok Created official website for the launch of an exosome based brand Prospected new clients and managed CRM base for international customers (US, Europe)

Leveraged strong marketing insight and creative planning to consistently reach and exceed individual and team KPIs through targeted product storytelling, clienteling, and data-driven selling strategies. Conceptualized, planned, and executed in-store campaigns, launches, and commercial animations, using creative merchandising and promotional tactics that resulted in a 33% increase in make-up department sales. Actively supported marketing campaigns by creating engaging social media content and coordinating in-store activations that increased brand visibility, footfall, and customer engagement. Designed and delivered branded make-up workshops and experiential classes, using storytelling and hands-on concepts to boost customer loyalty and repeat purchases

Delivered high-quality email and phone support to international B2B clients across Europe, consistently meeting service-level KPIs for response time, accuracy, and resolution. Managed the end-to-end order lifecycle (orders, invoicing, receipts, returns, and delivery coordination), ensuring on-time fulfillment and minimal error rates. Prepared commercial quotations and pricing support for sales teams, contributing to faster deal closure and improved sales conversion efficiency. Maintained high customer satisfaction and retention levels through precise communication, proactive follow-ups, and solution-oriented account support