I am a multilingual marketing and customer experience specialist with experience across Switzerland and the UK. I focus on combining creative marketing execution with a strong sales mindset, delivering measurable impact on engagement, conversion, and customer loyalty. My passion is in crafting compelling stories that resonate with customers and enhancing their experiences. I have experience building campaigns and advertising posts on social media for L’Oréal Luxe and Hycell Korea, I am editing tools and programs savvy and a professional photographer. Please do not hesitate to check out my portfolio in my Twine profile I would be delighted to discuss with you further!

Straccia Alice

I am a multilingual marketing and customer experience specialist with experience across Switzerland and the UK. I focus on combining creative marketing execution with a strong sales mindset, delivering measurable impact on engagement, conversion, and customer loyalty. My passion is in crafting compelling stories that resonate with customers and enhancing their experiences. I have experience building campaigns and advertising posts on social media for L’Oréal Luxe and Hycell Korea, I am editing tools and programs savvy and a professional photographer. Please do not hesitate to check out my portfolio in my Twine profile I would be delighted to discuss with you further!

Available to hire

I am a multilingual marketing and customer experience specialist with experience across Switzerland and the UK. I focus on combining creative marketing execution with a strong sales mindset, delivering measurable impact on engagement, conversion, and customer loyalty. My passion is in crafting compelling stories that resonate with customers and enhancing their experiences. I have experience building campaigns and advertising posts on social media for L’Oréal Luxe and Hycell Korea, I am editing tools and programs savvy and a professional photographer. Please do not hesitate to check out my portfolio in my Twine profile I would be delighted to discuss with you further!

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Language

French
Fluent
Italian
Fluent
English
Fluent
Korean
Intermediate

Work Experience

Civil Enforcement Officer at NSL (Civil Enforcement), United Kingdom
January 1, 2014 - December 31, 2017
Investigated and addressed civil violations, resolved disputes and maintained order. Collaborated with local law enforcement and municipal authorities on enforcement operations. Maintained detailed records, reports, and documentation for legal compliance and case follow-up. Maintained high-pressure situations with professionalism, demonstrating strong judgment and authority.
Assistant Manager / Make Up Artist at Straccia Icea Bunny Hop Kindergarten
January 1, 2017 - December 31, 2018
Provided makeup artistry services, supported daily operations, and contributed to interactive learning activities; assisted with event coordination and customer relations.
Makeup Artist / Marketing Assistant at The Body Shop Switzerland
January 1, 2020 - December 31, 2022
Developed marketing strategies, created social media content, and managed visual campaigns to enhance brand visibility and engagement. Provided makeup artistry services for campaigns and in-store experiences.
Makeup Artist / Marketing Specialist at Yves Saint Laurent Beauté, Lancôme and Biotherm
January 1, 2022 - December 31, 2023
Developed and executed social media content and campaigns, boosting brand engagement. Designed and led interactive workshops, makeup classes, and product launches. Coordinated marketing communications and in-store promotions to enhance customer experiences.
Skincare & Make‑Up Specialist – Marketing Support at L’Oréal Luxe – Lancôme, Yves Saint Laurent Beauty, Biotherm (Switzerland)
January 1, 2023 - January 1, 2025
Supported marketing campaigns through social media content and in-store activation. Designed and delivered branded workshops and make-up classes to strengthen customer loyalty. Managed VIP, bridal, and special event bookings with tailored customer communication. Supported visual merchandising and sales initiatives aligned with global brand strategy.
Marketing Assistant / Make‑Up Artist at The Body Shop Switzerland
January 1, 2020 - January 1, 2022
Supported marketing campaigns, promotions, and social media activities. Created branded visual and digital content to increase engagement and visibility. Assisted with product launches and customer engagement initiatives. Delivered product education and brand storytelling aligned with company values.
Customer Service Representative at Mouser Electronics, United Kingdom
January 1, 2017 - January 1, 2018
Provided email and phone support to international B2B clients across Europe. Managed customer orders, receipts, returns, and delivery coordination. Prepared quotations and supported sales teams with order processing. Ensured high customer satisfaction through accurate communication.
Civil Enforcement Officer at NSL, United Kingdom
January 1, 2015 - January 1, 2017
Worked in cooperation with local authorities and law enforcement. Maintained detailed documentation and compliance records. Demonstrated professionalism, authority, and problem-solving under pressure.
Multilingual Tour Guide (Contract / Freelance) at Guydeez
July 1, 2025 - Present
Deliver curated city tours to Italian, French, and English-speaking travelers, adapting storytelling and communication style to diverse cultural expectations while managing bookings and real-time client communication.
Skincare & Make-Up Specialist – Marketing Support at L’Oréal Luxe – Lancôme, Yves Saint Laurent Beauty, Biotherm
January 1, 2023 - January 1, 2025
In this role, I leveraged strong marketing insight and creative planning to consistently reach and exceed individual and team KPIs through targeted product storytelling, clienteling, and data-driven selling strategies. I conceptualized, planned, and executed in-store campaigns, launches, and commercial animations, resulting in a 33% increase in sales.
Marketing Assistant / Make-Up Artist at The Body Shop
January 1, 2020 - January 1, 2022
I actively supported and enhanced marketing campaigns through creative execution and brand-aligned messaging. Created branded visual and digital content, contributing to product launches and customer engagement initiatives, while delivering product education and immersive brand storytelling.
Customer Service Representative at Mouser Electronics
January 1, 2017 - January 1, 2018
I delivered high-quality email and phone support to international B2B clients, managed the end-to-end order lifecycle, and prepared commercial quotations contributing to improved sales conversion efficiency.

Education

Associate degree at Federal CFC
January 11, 2030 - February 25, 2026

Qualifications

Makeup Artist Certification
January 11, 2030 - January 13, 2026
Federal CFC/Associate degree
August 25, 2008 - June 30, 2011
Best video advertising design - A day in Paris theme
March 12, 2024 - March 12, 2024
Federal CFC/Associate degree
January 11, 2030 - February 9, 2026
Best video advertising design
January 11, 2030 - February 9, 2026
Best video advertising design
January 11, 2030 - February 25, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other, Consumer Goods