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Marketing professional with experience across social media, affiliate partnerships, app marketing, and brand strategy for global digital brands. Currently leading app marketing initiatives with a strong focus on user acquisition, ASO, campaign strategy, and creative growth marketing. Experienced in managing cross-functional projects, building engaging brand campaigns, and driving impactful digital conversations that earned recognition from global brands like Dell Technologies and Microsoft Windows, with brand visibility further amplified through mentions by Elon Musk on X. Passionate about storytelling, content creation, photography, and building culturally relevant brands that connect with audiences.…Marketing professional with experience across social media, affiliate partnerships, app marketing, and brand strategy for global digital brands. Currently leading app marketing initiatives with a strong focus on user acquisition, ASO, campaign strategy, and creative growth marketing. Experienced in managing cross-functional projects, building engaging brand campaigns, and driving impactful digital conversations that earned recognition from global brands like Dell Technologies and Microsoft Windows, with brand visibility further amplified through mentions by Elon Musk on X. Passionate about storytelling, content creation, photography, and building culturally relevant brands that connect with audiences.

Alicia Fonseca

Social Media Manager, Affiliate Marketer, Performance Marketer, +5

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Marketing professional with experience across social media, affiliate partnerships, app marketing, and brand strategy for global digital brands. Currently leading app marketing initiatives with a strong focus on user acquisition, ASO, campaign strategy, and creative growth marketing. Experienced in managing cross-functional projects, building engaging brand campaigns, and driving impactful digital conversations that earned recognition from global brands like Dell Technologies and Microsoft Windows, with brand visibility further amplified through mentions by Elon Musk on X. Passionate about storytelling, content creation, photography, and building culturally relevant brands that connect with audiences.…Marketing professional with experience across social media, affiliate partnerships, app marketing, and brand strategy for global digital brands. Currently leading app marketing initiatives with a strong focus on user acquisition, ASO, campaign strategy, and creative growth marketing. Experienced in managing cross-functional projects, building engaging brand campaigns, and driving impactful digital conversations that earned recognition from global brands like Dell Technologies and Microsoft Windows, with brand visibility further amplified through mentions by Elon Musk on X. Passionate about storytelling, content creation, photography, and building culturally relevant brands that connect with audiences.

Available to hire

Marketing professional with experience across social media, affiliate partnerships, app marketing, and brand strategy for global digital brands. Currently leading app marketing initiatives with a strong focus on user acquisition, ASO, campaign strategy, and creative growth marketing.

Experienced in managing cross-functional projects, building engaging brand campaigns, and driving impactful digital conversations that earned recognition from global brands like Dell Technologies
and Microsoft Windows, with brand visibility further amplified through mentions by Elon Musk on X. Passionate about storytelling, content creation, photography, and building culturally relevant brands that connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Team Lead - App Growth Marketing at Disrupt.com – PureVPN

August 1, 2024 - Present

Led and optimized app marketing partnerships, increasing user acquisition and improving monthly retention rates. Managed performance marketing across ASA, Meta, and Google Ads for US, UK, CA, FR, and AU regions. Configured Adjust as the Mobile Measurement Partner (MMP) to track and attribute user acquisitions across multiple channels, ensuring accurate reporting of CPI, CPT, and CPS campaigns. Spearheaded ASO initiatives, improving keyword rankings and conversion rates, leading to a 25% uplift in overall score in the tier 1 regions. Consistently exceeded Month-over-Month (MoM) ROAS targets by strategically optimizing partner performance across CPI, CPT, and CPS models, ensuring cost efficiency and high-quality user acquisition. Leveraged Adjust's fraud prevention suite to detect and mitigate ad fraud.

Senior Global Affiliate Networks and Partnerships Executive at Disrupt.com - PureVPN

July 31, 2024 - July 24, 2025

Managed and optimized affiliate marketing campaigns, and prepared performance reports. Onboarded affiliate partners from diverse regions including the US, UK, FR, IT, AU, and DE. Executed end-to-end influencer marketing campaigns from planning to end reporting. Executed and optimized affiliate marketing campaigns on Networks (Rakuten, AWIN, and Impact) to drive revenue growth and enhance market reach. Stayed updated on industry regulations and best practices, ensuring compliance with legal standards and proactively addressing potential fraudulent activities.

Social Media Manager at Disrupt.com - PureVPN

December 31, 2023 - July 24, 2025

Grew the brand’s social media following by 40% across platforms (Instagram, Twitter, Facebook, LinkedIn, TikTok, Reddit and Discord). Managed and collaborated with the advertising agency to strategize and produce engaging social media content. Oversaw all aspects of video production, including script development, filming, editing, and animation, ensuring timely and cost-effective completion of deliverables. Analyzed and reported on key performance metrics, including website traffic, engagement, impressions, and CTRs to inform future marketing strategies. Managed social media paid campaigns - budget allocation, targeting, and performance metrics. Initiated community marketing and trained the customer support team to solve queries through social media channels. Increased engagement rate by 25% optimizing content types and posting schedules. Developed and implemented a comprehensive crisis management plan for social media.

Social Media and Brand Executive at Disrupt.com - PureVPN

December 31, 2023 - July 24, 2025

Created and managed a social media content calendar with creative and engaging posts for the target audience. Worked on influencer partnerships and user-generated content campaigns, to drive engagement. Conducted competitor research and analysis to identify trends and opportunities in the industry and provide recommendations for improvement. Monitored the online presence of the brand across social media platforms, including Facebook, X, and Instagram, using mention.com to track brand mentions and sentiment. Planned Facebook, Instagram, TikTok, LinkedIn, and X ads.

Team Lead - App Growth Marketing at Disrupt.com – PureVPN

August 1, 2024 - Present

Led and optimized app marketing partnerships to increase user acquisition and improve monthly retention. Managed performance marketing campaigns on ASA, Meta, and Google Ads across US, UK, CA, FR, and AU regions. Configured Adjust as the MMP for accurate tracking and attribution across CPI, CPT, and CPS campaigns. Drove ASO initiatives resulting in a 25% uplift in conversion rates and keyword rankings in tier 1 regions. Consistently surpassed month-over-month ROAS targets through strategic partner performance optimization. Utilized Adjust's fraud prevention suite to detect and mitigate ad fraud, ensuring campaign integrity.

Senior Global Affiliate Networks and Partnerships Executive at Disrupt.com - PureVPN

July 31, 2024 - August 21, 2025

Managed and optimized affiliate marketing campaigns, onboarding affiliates from multiple regions including US, UK, FR, IT, AU, and DE. Executed end-to-end influencer marketing campaigns from planning through reporting. Optimized affiliate marketing campaigns on networks such as Rakuten, AWIN, and Impact to increase revenue and market reach. Ensured compliance with industry regulations and proactively addressed potential fraudulent activities, maintaining campaign integrity.

Social Media Manager at Disrupt.com - PureVPN

December 31, 2023 - August 21, 2025

Grew brand social media following by 40% across multiple platforms including Instagram, Twitter, Facebook, LinkedIn, TikTok, Reddit, and Discord. Collaborated with advertising agency to develop engaging content strategies. Managed video production including scripting, filming, editing, and animation. Analyzed key performance metrics such as website traffic, engagement, impressions, and CTRs to guide future marketing efforts. Administered social media paid campaigns, handling budget, targeting, and performance tracking. Initiated community marketing programs and trained customer support for social media query resolution. Increased engagement rate by 25% by optimizing content types and scheduling. Developed and implemented comprehensive social media crisis management plan.

Social Media and Brand Executive at Disrupt.com - PureVPN

December 31, 2023 - August 21, 2025

Created and managed a social media content calendar featuring creative, engaging posts targeted to specific audiences. Led influencer partnerships and user-generated content campaigns to boost engagement. Conducted competitor research and analysis to identify trends and advise on strategy improvements. Monitored online brand presence across social media platforms using mention.com for brand mentions and sentiment analysis. Planned advertising campaigns on Facebook, Instagram, TikTok, LinkedIn, and X.

Team Lead - App Growth Marketing at Disrupt.com - PureSquare

August 1, 2024 - Present

Led and optimized app marketing partnerships; managed performance marketing across ASA, Meta, and Google Ads for US, UK, CA, FR, and AU; configured Adjust as the MMP to track and attribute user acquisitions; spearheaded ASO initiatives with a 25% uplift in tier-1 keyword rankings and conversion rates; exceeded MoM ROAS targets; leveraged Adjust's fraud prevention; led A/B testing of App Store/Play Store creatives; created CPPs/CSLs; partnered with Product, Engineering, and Data teams to optimize onboarding, conversion flows, and retention.

Senior Global Affiliate Networks and Partnerships Executive at Disrupt.com - PureSquare

January 1, 2024 - July 1, 2024

Managed and optimized affiliate marketing campaigns with performance reporting; onboarded affiliate partners across US, UK, FR, IT, AU, and DE; executed end-to-end influencer marketing campaigns; ran affiliate campaigns on Rakuten, AWIN, and Impact; ensured regulatory compliance and addressed potential fraud.

Social Media Manager at Disrupt.com - PureSquare

January 1, 2023 - December 1, 2023

Grew brand social media following by 40% across platforms; collaborated with agency to produce engaging content; oversaw video production (script, filming, editing, animation); analyzed metrics (website traffic, engagement, impressions, CTRs); managed paid social campaigns; implemented community marketing and trained support team; improved engagement by 25% and managed crisis plan.

Social Media and Brand Executive at Disrupt.com - PureSquare

August 1, 2021 - December 1, 2023

Created and managed social media content calendars; worked on influencer partnerships and UGC campaigns; conducted competitor research; monitored brand presence across Facebook, X, Instagram, TikTok, LinkedIn; planned ads across platforms.