I am a digital marketing and content creation graduate (class of 2026) with hands-on experience across academic projects, freelance work and placements. I enjoy building brands, planning campaigns and creating compelling content across social platforms, with a keen eye for trends, storytelling, and visuals. I’m motivated by creative strategy, brand development and data-backed decision making. I’m seeking a full-time role to grow within a professional marketing environment, bringing creativity, collaboration and practical deliverables to campaigns, along with strong communication and organizational skills to streamline workflows and drive results.…

Alicia García Moreno

5.0 (1 review)

I am a digital marketing and content creation graduate (class of 2026) with hands-on experience across academic projects, freelance work and placements. I enjoy building brands, planning campaigns and creating compelling content across social platforms, with a keen eye for trends, storytelling, and visuals. I’m motivated by creative strategy, brand development and data-backed decision making. I’m seeking a full-time role to grow within a professional marketing environment, bringing creativity, collaboration and practical deliverables to campaigns, along with strong communication and organizational skills to streamline workflows and drive results.…

Available to hire

I am a digital marketing and content creation graduate (class of 2026) with hands-on experience across academic projects, freelance work and placements. I enjoy building brands, planning campaigns and creating compelling content across social platforms, with a keen eye for trends, storytelling, and visuals. I’m motivated by creative strategy, brand development and data-backed decision making.

I’m seeking a full-time role to grow within a professional marketing environment, bringing creativity, collaboration and practical deliverables to campaigns, along with strong communication and organizational skills to streamline workflows and drive results.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Digital Marketing Placement at Queen’s Park Arena – Inhouse CIC
August 31, 2025 - August 6, 2025
Planned and executed daily Instagram content aligned with a content schedule. Shot and edited short-form vertical videos on site including captions, subtitles, and alt text for accessibility. Scheduled and published content using Meta Business Suite, optimized posting times, and maintained a shared Google Drive asset library. Created interactive Story formats to enhance engagement and retention. Produced a 4-week season closing recap video for communications and promotions. Coordinated with operations teams for filming, built shot lists around artists, and performed quick-turn edits to deliver ready-to-post content. Monitored performance and shared insights to inform future posts.
Marketing Assistant – Placement, Collaboration with COGC at Voom Agency
April 30, 2024 - August 6, 2025
Conducted target audience analysis and market research to evaluate brand positioning. Developed creative video content proposals for social media strategies. Assisted in brand photoshoots and edited digital content for campaigns. Supported implementation of social media plans.
Creative Marketing Director – Collaboration project with COGC at Tennent’s
November 30, 2023 - August 6, 2025
Led the development of visual assets and branding for a university-industry collaborative campaign. Proposed social media strategies and PR event concepts informed by audience analysis. Maintained branding consistency across digital and print platforms. Strengthened skills in campaign planning, creative direction, and storytelling.
Marketing Campaign Manager – Collaboration project with COGC at Princes Square
June 30, 2023 - August 6, 2025
Coordinated a full marketing campaign from concept through execution as part of a college project. Developed campaign ideas, audience targeting, and content aligned with brand identity. Managed visual design for both online and offline promotional materials to support strategic marketing communication.
Social Media Manager – Collaboration project with COGC at Nil By Mouth
April 30, 2023 - August 6, 2025
Designed visual and print content for the “Work Should Be Safe” campaign for coursework. Managed social media planning, scheduling, and audience engagement. Ensured brand consistency across social media, print, and outdoor advertising channels.
Freelance Digital Marketing & Content Editor (REMOTE) at María Torres Nutrición
July 1, 2024 - Present
Edit short-form videos for Instagram Reels (hooks, pacing, subtitles, cover design, formats), preparing platform-ready versions in CapCut/Canva. Advise on content creation: research trends, generate ideas, draft scripts and shot lists, and build monthly content calendars and creator briefs. Lead a personal brand refresh (2025) including channels, brand audits, positioning and tone-of-voice, refreshed visual system (color palette, typography, Reel/thumbnail templates) and a lightweight brand/style guide. Define a practical marketing strategy for upcoming content with content pillars, posting cadence, workflows and a simple KPI framework. Organize digital assets (Google Drive/Canva) with naming conventions and hand over documentation to streamline production.
Marketing Assistant – Placement at Voom Agency
February 1, 2024 - April 1, 2024
Conducted target audience analysis and market research to assess brand positioning. Developed creative video content proposals for social media strategies. Assisted in brand photoshoots and edited digital content for campaign use. Supported the implementation of social media plans.
Marketing Project (University Collaboration) at Tennent’s
August 1, 2023 - November 1, 2023
Developed visual assets and branding concepts as part of a university-industry collaboration. Proposed social media strategies and PR event concepts based on audience research. Ensured consistency across digital and print outputs. Strengthened skills in campaign planning, creative direction, and storytelling.
Marketing Campaign Project (Academic) at Princes Square
January 1, 2023 - June 1, 2023
Designed and developed a full marketing campaign as part of a college project. Defined target audience, campaign concept and content aligned with brand positioning. Created visual materials for online and offline channels.
Social Media & Campaign Project (Academic) at Nil By Mouth
November 1, 2022 - April 1, 2023
Designed visual and print content for the “Work Should Be Safe” campaign. Supported social media planning and scheduling. Ensured brand consistency across different communication channels.

Education

BA (Hons) International Marketing at Glasgow Caledonian University
September 1, 2024 - May 1, 2026
HND Marketing Management at City of Glasgow College
August 1, 2023 - May 1, 2024
HNC Marketing Communications at City of Glasgow College
August 1, 2022 - May 1, 2023
Advanced Certificate in Business at Dundee & Angus College
August 1, 2021 - May 1, 2022
Certificate in Retail, Events & Marketing at Dundee & Angus College
August 1, 2020 - May 1, 2021
HNC & HND Hospitality Management at Santa Gema Galgani College
September 1, 2016 - May 1, 2018
BA (Hons) International Marketing at Glasgow Caledonian University
September 1, 2024 - May 1, 2026
HND Marketing Management at City of Glasgow College
August 1, 2023 - May 1, 2024
HNC Marketing Communications at City of Glasgow College
August 1, 2022 - May 1, 2023
Advanced Certificate in Business at Dundee & Angus College
August 1, 2021 - May 1, 2022
Certificate in Retail, Events & Marketing at Dundee & Angus College
August 1, 2020 - May 1, 2021
HNC & HND Hospitality Management at Santa Gema Galgani College
September 1, 2016 - May 1, 2018

Qualifications

Personal Branding Course by Santander
January 11, 2030 - August 6, 2025
Introductory Course on AI & Automation by UDIA
January 11, 2030 - August 6, 2025
Adobe Illustrator Course by Alan Ayoubi
January 11, 2030 - August 6, 2025
Personal Branding Course
January 11, 2030 - May 24, 2026
Introductory Course on AI & Automation
January 11, 2030 - May 24, 2026
Adobe Illustrator Course
January 11, 2030 - May 24, 2026
Advanced Course in Generative AI
January 11, 2030 - May 24, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Travel & Hospitality, Education, Software & Internet
    uniE621 Social Media, Branding & Content Portfolio for Small Brands
    Selected portfolio showcasing my work across social media content creation, brand identity, campaign planning and promotional design for small brands, creative organisations and lifestyle-focused projects. This portfolio includes examples of Instagram content, short-form video concepts, brand refresh work, logo and visual identity development, campaign graphics, promotional materials and content strategy. My role across these projects included planning content ideas, creating visuals in Canva/Illustrator, editing short-form video in CapCut/Premiere Pro, developing brand tone of voice, designing reusable templates and supporting social media campaigns. Relevant examples include a personal brand refresh and content strategy for María Torres Nutrición, daily Instagram content and Reels support for Queen’s Park Arena, and promotional campaign concepts for food, drink and community-focused brands. These projects reflect my ability to create visually consistent, engaging content that supports brand awareness, audience engagement and small business growth. For this project, my focus was to present a compact overview of my creative marketing style, showing how I combine social media strategy, visual storytelling and brand consistency to help brands communicate clearly online. socialmedia contentcreation digitalmarketing branding canva capcut instagrammarketing smallbusinessmarketing reels graphicdesign brandidentity…