Senior Product & Marketing Specialist at Shell

--> Defined and executed go-to-market strategies for two core products of the company, in close collaboration with cross-functional teams, driving awareness, engagement, and adoption. --> Conducted market and customer research to refine positioning, sharpen messaging, and prioritize marketing initiatives, ensuring alignment with business objectives. --> Designed and launched multi-channel campaigns (SEO, paid media, email, social media, events), generating 250+ qualified leads within six months and significantly contributing to sales pipeline growth. --> Developed tailored content and assets to support the full customer journey, including landing pages, nurture campaigns, blog posts, and sales kits, enhancing lead generation and conversion. --> Organized large-scale B2B events and webinars that attracted 50+ strategic prospects, leveraging feedback to optimize messaging and campaign impact. --> Optimized website content and user experience (CMS, SEO, UX), leading to a measurable increase in organic traffic and improved conversion rates on key pages. --> Monitored campaign KPIs (lead quality, engagement, pipeline contribution) and shared insights to continuously refine marketing tactics and improve ROI. --> Supported onboarding and post-sale adoption programs, accelerating activation and strengthening customer engagement over time. --> Managed marketing resources effectively, ensuring campaigns were delivered on time, within scope, and with a clear focus on performance.