Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alicia Gay, a Swiss-based creative communications specialist with a track record across PR, events, and brand storytelling. I thrive at the intersection of storytelling and strategy, delivering clear, cross‑market narratives that resonate with audiences, partners, and stakeholders. I’ve coordinated global events from logistics to speaker management, built CRM toolkit systems, and shaped marketing strategies for luxury brands such as TAG Heuer, Vacheron Constantin, and Hublot. I’m known for adapting quickly, collaborating across cultures, and driving strong brand presence across multiple markets.…Hi, I’m Alicia Gay, a Swiss-based creative communications specialist with a track record across PR, events, and brand storytelling. I thrive at the intersection of storytelling and strategy, delivering clear, cross‑market narratives that resonate with audiences, partners, and stakeholders. I’ve coordinated global events from logistics to speaker management, built CRM toolkit systems, and shaped marketing strategies for luxury brands such as TAG Heuer, Vacheron Constantin, and Hublot. I’m known for adapting quickly, collaborating across cultures, and driving strong brand presence across multiple markets.

Alicia Gay

Social Media Manager, Content Producer, Content Creator, +7





Hi, I’m Alicia Gay, a Swiss-based creative communications specialist with a track record across PR, events, and brand storytelling. I thrive at the intersection of storytelling and strategy, delivering clear, cross‑market narratives that resonate with audiences, partners, and stakeholders. I’ve coordinated global events from logistics to speaker management, built CRM toolkit systems, and shaped marketing strategies for luxury brands such as TAG Heuer, Vacheron Constantin, and Hublot. I’m known for adapting quickly, collaborating across cultures, and driving strong brand presence across multiple markets.…Hi, I’m Alicia Gay, a Swiss-based creative communications specialist with a track record across PR, events, and brand storytelling. I thrive at the intersection of storytelling and strategy, delivering clear, cross‑market narratives that resonate with audiences, partners, and stakeholders. I’ve coordinated global events from logistics to speaker management, built CRM toolkit systems, and shaped marketing strategies for luxury brands such as TAG Heuer, Vacheron Constantin, and Hublot. I’m known for adapting quickly, collaborating across cultures, and driving strong brand presence across multiple markets.

Available to hire

Hi, I’m Alicia Gay, a Swiss-based creative communications specialist with a track record across PR, events, and brand storytelling. I thrive at the intersection of storytelling and strategy, delivering clear, cross‑market narratives that resonate with audiences, partners, and stakeholders.

I’ve coordinated global events from logistics to speaker management, built CRM toolkit systems, and shaped marketing strategies for luxury brands such as TAG Heuer, Vacheron Constantin, and Hublot. I’m known for adapting quickly, collaborating across cultures, and driving strong brand presence across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Events & PR Assistant Manager at TAG Heuer

January 1, 2019 - December 31, 2019

Coordinated events and PR activities across Swiss markets; supported global brand communications, audience segmentation, CRM adoption, and cross-functional collaboration.

CRM Intern at TAG Heuer

January 1, 2022 - December 31, 2022

Developed CRM toolkit and cross-functional campaign content; supported internal and external communications; maintained brand guidelines and reporting.

PR Coordinator at Vacheron Constantin International

January 1, 2023 - December 31, 2024

Organized international events (Monaco Grand Prix, Watches & Wonders); managed stakeholder communications; monitored KPIs and provided reports; supported cross-market teams.

PR Coordinator at Hublot International

January 1, 2024 - December 31, 2025

Led strategic communications highlighting brand values; tracked engagement KPIs; produced multi-format content and reports; supported global event coordination.

Communications & Events at Holcim Foundation

January 1, 2026 - December 31, 2026

Coordinated communications across events, ensured strong brand presence; managed external communications and event logistics; supported leadership in campaigns.

Events & PR Assistant at TAG Heuer

January 1, 2019 - January 1, 2022

Supported global events and PR campaigns across multiple markets; organized logistics, speaker coordination, and cross-functional campaigns; helped build CRM toolkit and aligned internal/external communications with brand strategy.

International PR Coordinator at Vacheron Constantin

January 1, 2023 - December 31, 2024

Coordinated international PR activities, supported events and brand communications across multiple markets.

International PR Coordinator at Hublot

January 1, 2024 - December 31, 2025

Led PR coordination, supported events and stakeholder communications in Switzerland; contributed to brand storytelling and media relations.