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I'm a passionate performance marketer with hands-on experience in digital advertising, campaign planning, and creative collaboration. I have powered campaigns on Google, Meta, TikTok, and YouTube, enjoy translating data into action, and am comfortable managing budgets and automating processes. I excel at stakeholder coordination and supporting brand activations with internal and external teams, ensuring consistent creative execution and measurable impact.…I'm a passionate performance marketer with hands-on experience in digital advertising, campaign planning, and creative collaboration. I have powered campaigns on Google, Meta, TikTok, and YouTube, enjoy translating data into action, and am comfortable managing budgets and automating processes. I excel at stakeholder coordination and supporting brand activations with internal and external teams, ensuring consistent creative execution and measurable impact.

Alif Aziz

Performance Marketer, Growth Marketer, Product Marketer, +2

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I'm a passionate performance marketer with hands-on experience in digital advertising, campaign planning, and creative collaboration. I have powered campaigns on Google, Meta, TikTok, and YouTube, enjoy translating data into action, and am comfortable managing budgets and automating processes. I excel at stakeholder coordination and supporting brand activations with internal and external teams, ensuring consistent creative execution and measurable impact.…I'm a passionate performance marketer with hands-on experience in digital advertising, campaign planning, and creative collaboration. I have powered campaigns on Google, Meta, TikTok, and YouTube, enjoy translating data into action, and am comfortable managing budgets and automating processes. I excel at stakeholder coordination and supporting brand activations with internal and external teams, ensuring consistent creative execution and measurable impact.

Available to hire

I’m a passionate performance marketer with hands-on experience in digital advertising, campaign planning, and creative collaboration. I have powered campaigns on Google, Meta, TikTok, and YouTube, enjoy translating data into action, and am comfortable managing budgets and automating processes.

I excel at stakeholder coordination and supporting brand activations with internal and external teams, ensuring consistent creative execution and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketer at Setel Ventures Sdn Bhd

May 1, 2023 - Present

Led the Google acquisition campaign (2023–present); achieved the highest acquisition channel in 2023 and 2nd highest in 2024, with stronger user retention than on-ground channels. Reduced CAC from RM80 to RM20 in 2023, and RM15 in 2024, through audience segmentation, creative testing, and data-driven optimizations. Collaborated with designers to produce over 60 audience-targeted creatives annually. Automated monthly budget tracking using Google Ads Scripts and Google Sheets. Managed campaign planning, execution, and monthly budget approvals using Excel-based forecasting and reporting. Maintained UAC below RM4.20 while ensuring effective reach across multiple platforms.

Brand Video Campaign Lead - Setel Brand Video Awareness at Setel Ventures Sdn Bhd

January 1, 2024 - Present

Led Setel’s first-ever brand video campaign, building awareness across YouTube, TikTok, META, and X. Achieved 6 million views in 2 weeks through a mix of awareness-focused placements including X Timelines and Trend Takeover. Adapted video creatives into platform-specific formats by collaborating closely with graphic designers and securing internal approvals for each version. Coordinated end-to-end media execution to ensure content consistency and optimized placement across all social media platforms.

Brand Video Campaign Lead - DuitNow Brand Video Awareness Campaign at Setel Ventures Sdn Bhd

January 1, 2023 - Present

Successfully led the DuitNow QR feature brand video awareness campaign across META, TikTok, and YouTube (Google Ads). Surpassed campaign KPI with an average CPM of RM7 (below target of RM8) and achieved 95% pacing accuracy over the campaign period. Built and maintained a custom campaign tracking dashboard in Google Sheets, enabling daily performance monitoring and issue detection. Coordinated asset readiness and ensured smooth execution across multiple platforms for maximum visibility and impact.