Alif Aziz

Led Setel’s first-ever brand video campaign, building awareness across YouTube, TikTok, META, and X. Achieved 6 million views in 2 weeks through a mix of awareness-focused placements including X Timelines and Trend Takeover. Adapted video creatives into platform-specific formats by collaborating closely with graphic designers and securing internal approvals for each version. Coordinated end-to-end media execution to ensure content consistency and optimized placement across all social media platforms.

Led the Google acquisition campaign (2023–present); achieved the highest acquisition channel in 2023 and 2nd highest in 2024, with stronger user retention than on-ground channels. Reduced CAC from RM80 to RM20 in 2023, and RM15 in 2024, through audience segmentation, creative testing, and data-driven optimizations. Collaborated with designers to produce over 60 audience-targeted creatives annually. Automated monthly budget tracking using Google Ads Scripts and Google Sheets. Managed campaign planning, execution, and monthly budget approvals using Excel-based forecasting and reporting. Maintained UAC below RM4.20 while ensuring effective reach across multiple platforms.

Successfully led the DuitNow QR feature brand video awareness campaign across META, TikTok, and YouTube (Google Ads). Surpassed campaign KPI with an average CPM of RM7 (below target of RM8) and achieved 95% pacing accuracy over the campaign period. Built and maintained a custom campaign tracking dashboard in Google Sheets, enabling daily performance monitoring and issue detection. Coordinated asset readiness and ensured smooth execution across multiple platforms for maximum visibility and impact.