Ali Hamza

Developed scalable Shopify and Shopify Plus storefronts, including theme customization and reusable custom sections/features using Shopify Liquid. Worked on performance optimization (page speed, responsive UX) and checkout experience improvements to reduce friction and support higher conversion rates. Implemented technical SEO best practices, advanced storefront functionality, and third-party integrations/APIs to enhance customer experience and operational efficiency. Collaborated with UI/UX, SEO, and marketing teams, using agile delivery and providing continuous maintenance, troubleshooting, quality assurance, and performance improvements.

Designed and customized Shopify stores for fashion, cosmetics, and lifestyle brands with a focus on usability, scalability, and conversion optimization. Enhanced storefront functionality and checkout experiences, built custom sections and advanced product filtering, and integrated third-party tools to match business requirements. Coordinated with SEO and digital marketing teams, and maintained/optimized stores for speed, reliability, and long-term performance.

Supported Shopify store development through product management, content optimization, and daily storefront administration. Contributed to SEO/PPC/social initiatives to strengthen online visibility and brand performance. Gained hands-on experience with Shopify themes, app integrations, responsive development, and eCommerce best practices while collaborating with senior developers.