Ali Handhal

Led creative video projects from concept to final production while aligning deliverables with the client’s vision and objectives. Collaborated with writers, producers, and the creative team to develop scripts, storyboards, and shot lists. Directed actors/talent and coordinated crew to effectively bring scripts to life. Made key creative decisions on set design, lighting, camera angles, and shot composition to achieve the desired aesthetic. Oversaw shoot operations including timelines, budgets, and quality standards, and coordinated with post-production for editing, sound design, and special effects. Reviewed and approved final cuts to ensure the finished project matched the intended creative direction.

Lead creative projects from concept to final production, ensuring alignment with the client’s vision and objectives. Collaborate with screenwriters, producers, and creative team members to develop scripts, storyboards, and shot lists. Direct actors, talent, and crew on set to effectively bring the script to life. Make key decisions on set design, lighting, camera angles, and shot composition to achieve the desired aesthetics. Oversee shoot logistics including timelines, budgets, and quality standards. Coordinate with post-production for editing, sound design, and special effects, and evaluate/approve final cuts to ensure the project matches the creative vision.

Developed video concepts with the marketing and leasing teams to showcase apartment complexes, amenities, and community lifestyle. Produced promotional videos, workers videos, and testimonial interviews to support online listings and marketing campaigns. Planned, scripted, shot, and edited content consistent with brand and marketing goals. Captured engaging drone footage highlighting properties, amenities, and surrounding neighborhoods. Produced platform-optimized polished edits for websites, social media, and email marketing, managing lighting, audio, and camera gear during shoots. Coordinated schedules with property managers to minimize disruption to residents and staff. Maintained a library of video assets and tracked video performance metrics to recommend improvements to the content strategy.