Alina Nicolaescu

Led campaign execution and performance tracking by establishing KPIs, implementing weekly reporting dashboards, and conducting structured review meetings, improving campaign performance by 20% and increasing qualified leads by 15%. Managed and optimized social media strategy, overseeing content calendar, visuals, messaging, and performance analysis, resulting in a 30% higher engagement rate and more consistent reach. Coordinated cross-functional marketing efforts with Business Development and Operations, increasing execution efficiency by 30% and ensuring steady partner visibility delivery. Introduced structured workflow systems with task tracking and accountability, reducing missed deadlines across a 6-person team.

Built and executed integrated marketing strategies, by combining digital campaigns, video scripting, and targeted messaging that increased participant engagement by 20% and boosted event visibility by 15%. Supported growth experimentation by testing different messaging angles, creative formats, and posting times which improved content performance consistency and optimised audience targeting. Ensured partner benefit delivery by aligning branding assets, campaign structures, and communication materials that increased partnership collaboration opportunities by 10%. Maintained organized campaign assets and documentation by structuring shared folders and tracking sheets that reduced duplicated work and improved campaign launch efficiency.

Led integrated marketing initiatives by combining digital campaigns, video scripting, and targeted messaging for AIESEC in Chișinău, increasing participant engagement by 20% and boosting event visibility by 15%. Coordinated partner benefits by aligning branding assets and campaign structures, increasing partnership collaboration opportunities by 10%. Supported growth experimentation through messaging and creative testing to optimize audience targeting and content performance.