I turn marketing chaos into clarity — for places, products, and people! I'm a freelance marketing manager working across diverse projects in tourism, destination development, and the tech startup ecosystem. With hands-on experience in both startups and corporations, I've led marketing initiatives for organizations ranging from early-stage AI ventures to global companies with over €10B in turnover, national tourism boards, and NGOs. I specialize in destination marketing, GTM strategy, and brand positioning — helping travel brands, ministries, and tourism boards craft narratives that attract, engage, and convert. On the tech side, I partner with founders to shape launch strategies, define product-market fit, and pitch their brand with clarity and impact. Passionate about innovation, travel, and aesthetics, I also explore creative fields like luxury, wellness, and lifestyle branding — always with a strategic lens and a focus on results.

ALINA RODCENKOVA

I turn marketing chaos into clarity — for places, products, and people! I'm a freelance marketing manager working across diverse projects in tourism, destination development, and the tech startup ecosystem. With hands-on experience in both startups and corporations, I've led marketing initiatives for organizations ranging from early-stage AI ventures to global companies with over €10B in turnover, national tourism boards, and NGOs. I specialize in destination marketing, GTM strategy, and brand positioning — helping travel brands, ministries, and tourism boards craft narratives that attract, engage, and convert. On the tech side, I partner with founders to shape launch strategies, define product-market fit, and pitch their brand with clarity and impact. Passionate about innovation, travel, and aesthetics, I also explore creative fields like luxury, wellness, and lifestyle branding — always with a strategic lens and a focus on results.

Available to hire

I turn marketing chaos into clarity — for places, products, and people!

I’m a freelance marketing manager working across diverse projects in tourism, destination development, and the tech startup ecosystem. With hands-on experience in both startups and corporations, I’ve led marketing initiatives for organizations ranging from early-stage AI ventures to global companies with over €10B in turnover, national tourism boards, and NGOs.

I specialize in destination marketing, GTM strategy, and brand positioning — helping travel brands, ministries, and tourism boards craft narratives that attract, engage, and convert. On the tech side, I partner with founders to shape launch strategies, define product-market fit, and pitch their brand with clarity and impact.

Passionate about innovation, travel, and aesthetics, I also explore creative fields like luxury, wellness, and lifestyle branding — always with a strategic lens and a focus on results.

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Language

English
Fluent
Latvian
Fluent
Russian
Fluent
German
Beginner
French
Beginner

Work Experience

Marketing Coordinator at Join UP!
September 1, 2024 - Present
Conducted competitor analysis and optimized marketing strategies. Led a team of four in executing 360-degree marketing, driving brand growth and customer engagement across multiple channels. Coordinated partnerships with local businesses and influencers, driving customer engagement and strengthening the company’s market presence.
Insights Analyst at Luxurynsight
July 31, 2024 - July 21, 2025
Conducted market and competitor analyses for top luxury brands, synthesising data into trends and reports. Presented insights and strategic review directly to C-level executives of brands including L'Oréal, Dior, Swarovski, Louis Vuitton, and Cartier.
Go-to-market Strategist at Rich & Rare
October 31, 2023 - July 21, 2025
Increased brand visibility in European markets, driving a 40% boost in online sales within one year. Established strategic partnerships with influencers and retailers in France, Croatia, Greece and Spain, enhancing brand recognition and securing a sustainable market presence.
Consultant at 180 Degress Consulting
December 31, 2023 - July 21, 2025
Increased fundraising efficiency by 20% for Austrian environmental non-profit company through targeted digital marketing. Assisted in securing grants of €150,000 for client projects focused on environmental sustainability. Facilitated workshops with teams during company rebranding, enhancing operational efficiency and aligning strategic goals with execution plans.

Education

BA Business & Management at MCI | The Entrepreneurial School
October 1, 2021 - September 30, 2024

Qualifications

Strategic Business Analytics – ESSEC Business School
July 1, 2024 - July 31, 2024
Google Project Management – Grow with Google
March 1, 2024 - March 31, 2024
Corporate Strategy – UCL School of Management
September 1, 2023 - September 30, 2023
Post-Crisis Management – University of South Florida
March 1, 2021 - March 31, 2021

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Financial Services, Professional Services, Education