I am a Berlin-based Social Media Manager with five years of experience in social media management, specializing in organic growth, short-form video, and community-driven brand building. I combine strategic thinking with hands-on content creation, helping brands translate their identity into visually strong and performance-oriented social media storytelling. In my last role at Yepoda GmbH, I have contributed to scaling Instagram and TikTok from 130K to over 1.3 million combined followers, leading content strategy, campaign planning, and short-form video development across multiple markets. I have managed several country-specific accounts, collaborated with creative and performance teams, and implemented localization workflows to ensure consistent global brand communication. My expertise includes content ideation, on-camera production, editing, copywriting, creator collaborations, campaign execution, and KPI-based performance analysis. With a strong sensitivity to aesthetics and brand voice, I create content that is both engaging and strategically aligned with business objectives.…

Alina Tanschi

I am a Berlin-based Social Media Manager with five years of experience in social media management, specializing in organic growth, short-form video, and community-driven brand building. I combine strategic thinking with hands-on content creation, helping brands translate their identity into visually strong and performance-oriented social media storytelling. In my last role at Yepoda GmbH, I have contributed to scaling Instagram and TikTok from 130K to over 1.3 million combined followers, leading content strategy, campaign planning, and short-form video development across multiple markets. I have managed several country-specific accounts, collaborated with creative and performance teams, and implemented localization workflows to ensure consistent global brand communication. My expertise includes content ideation, on-camera production, editing, copywriting, creator collaborations, campaign execution, and KPI-based performance analysis. With a strong sensitivity to aesthetics and brand voice, I create content that is both engaging and strategically aligned with business objectives.…

Available to hire

I am a Berlin-based Social Media Manager with five years of experience in social media management, specializing in organic growth, short-form video, and community-driven brand building. I combine strategic thinking with hands-on content creation, helping brands translate their identity into visually strong and performance-oriented social media storytelling.

In my last role at Yepoda GmbH, I have contributed to scaling Instagram and TikTok from 130K to over 1.3 million combined followers, leading content strategy, campaign planning, and short-form video development across multiple markets. I have managed several country-specific accounts, collaborated with creative and performance teams, and implemented localization workflows to ensure consistent global brand communication.

My expertise includes content ideation, on-camera production, editing, copywriting, creator collaborations, campaign execution, and KPI-based performance analysis. With a strong sensitivity to aesthetics and brand voice, I create content that is both engaging and strategically aligned with business objectives.

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Language

German
Beginner
English
Fluent
Russian
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Social Media Manager at Yepoda GmbH
November 23, 2023 - February 28, 2026
Owned organic social media strategy for 5 country-specific Instagram accounts, maintaining a unified content framework; Planned and led content pillars and campaigns including product launches, seasonal moments, pop-ups/flagship openings, SEPHORiA, and brand trips; Briefed and coordinated creative teams (design, video), aligning outputs with strategic goals and brand identity; Collaborated closely with Sephora, supporting social content for product drops and BAU activations; Owned performance reporting weekly, monthly, and per campaign via DashSocial; monitored competitor activity and translated insights into optimizations; Led the rollout of LikeShop across all accounts to streamline product discovery and customer journeys.
Junior Social Media Manager at Yepoda GmbH
November 23, 2022 - November 23, 2023
Managed day-to-day publishing and platform performance of 5 country-specific Instagram accounts and the TikTok channel; Planned and maintained content calendars and feed; Created and edited short-form video and static content using Canva and CapCut; Conducted competitor benchmarking and trend research to inform creative ideation; Wrote and localized social copy; Tracked and reported on key KPIs.
Content Creation Intern at Yepoda GmbH
May 23, 2022 - November 22, 2023
Supported social media planning, scheduling, and content production for Instagram and TikTok; Assisted with short-form content creation and editing for organic and paid formats; Monitored engagement and supported campaign execution; Researched emerging trends, sounds, and formats to support organic reach growth.
Online Marketing Intern at Banana Beauty
March 1, 2022 - May 27, 2017
Supported the marketing team by developing new strategy for the Russian market; Executed campaigns by acquiring new agencies and influencers, writing briefs and monitoring campaigns; Planned and created daily content for social media platforms.

Education

Bachelor of Arts in International Relations at Rhine-Waal University of Applied Sciences, Kleve, Germany
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail
    paper Social Media Manager at Yepoda GmbH
    Developed and executed a full organic social media strategy for an international beauty brand. Built content pillars, short-form video formats, and campaign storytelling aligned with brand positioning. Managed content planning, on-camera production, editing, and performance tracking while supporting product launches, retail activations, and influencer collaborations across multiple markets. socialmedia organicsocial ugc contentcreation socialmediastrategy…

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