Created SEO-focused content clusters aligned with book collections to improve search visibility. Secured collaborations with YouTube creators, leading to over 1.1M views on read-aloud videos featuring Alicia’s books. Executed off-page SEO strategies to support long-term keyword rankings; content created under guidance continues to rank in the top 10. Designed AI-generated visuals to enhance blog performance with measurable SEO outcomes.

SEO Consultant at Digital Olympus

April 1, 2020 - December 1, 2025

Led community management delivering client links via a paid-member model; built and managed a network and growth strategy, launching and managing the DigitalPR & Link Friends Slack community; collaborated with SaaS and SEO brands for cross-channel promotion; implemented onboarding flows and notification logic to boost engagement, retention, and conversion.

SEO Consultant at Independent / Freelance

October 1, 2019 - July 31, 2021

Delivered SEO and content optimization, built partner relationships with top B2B brands, Substack creators and LinkedIn influencers to support brand awareness; advised on community development and onboarding.

SEO Project Manager at SEO Gene (now Inspiro)

August 1, 2012 - January 1, 2019

Led keyword research and strategy implementation for competitive terms (e.g., 'bad credit payday loans'), achieving top rankings on Google; managed multiple SEO projects with affiliate networks; coordinated cross-functional teams including developers, designers, writers, and link builders to execute integrated SEO campaigns.