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I am a Digital Marketing Specialist with 5+ years of experience building and executing integrated marketing strategies across technology and agency settings. I’ve led regional initiatives across seven Latin American markets, translating customer insights into measurable growth and partnering with cross-functional teams to align brand, content, and analytics with commercial goals. I excel in campaign strategy, performance analytics, stakeholder management, and brand marketing. I enjoy turning data into action, optimizing content through testing, and driving growth across product categories and reseller channels.…I am a Digital Marketing Specialist with 5+ years of experience building and executing integrated marketing strategies across technology and agency settings. I’ve led regional initiatives across seven Latin American markets, translating customer insights into measurable growth and partnering with cross-functional teams to align brand, content, and analytics with commercial goals. I excel in campaign strategy, performance analytics, stakeholder management, and brand marketing. I enjoy turning data into action, optimizing content through testing, and driving growth across product categories and reseller channels.

ANDRES LIÑAN

Marketing Strategist, Marketer, Digital Marketer, +6

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I am a Digital Marketing Specialist with 5+ years of experience building and executing integrated marketing strategies across technology and agency settings. I’ve led regional initiatives across seven Latin American markets, translating customer insights into measurable growth and partnering with cross-functional teams to align brand, content, and analytics with commercial goals. I excel in campaign strategy, performance analytics, stakeholder management, and brand marketing. I enjoy turning data into action, optimizing content through testing, and driving growth across product categories and reseller channels.…I am a Digital Marketing Specialist with 5+ years of experience building and executing integrated marketing strategies across technology and agency settings. I’ve led regional initiatives across seven Latin American markets, translating customer insights into measurable growth and partnering with cross-functional teams to align brand, content, and analytics with commercial goals. I excel in campaign strategy, performance analytics, stakeholder management, and brand marketing. I enjoy turning data into action, optimizing content through testing, and driving growth across product categories and reseller channels.

Available to hire

I am a Digital Marketing Specialist with 5+ years of experience building and executing integrated marketing strategies across technology and agency settings. I’ve led regional initiatives across seven Latin American markets, translating customer insights into measurable growth and partnering with cross-functional teams to align brand, content, and analytics with commercial goals.

I excel in campaign strategy, performance analytics, stakeholder management, and brand marketing. I enjoy turning data into action, optimizing content through testing, and driving growth across product categories and reseller channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Specialist (LATAM) at ASUS

September 1, 2021 - November 30, 2024

Coordinated regional go-to-market campaigns for ASUS and Republic of Gamers (ROG) across seven countries; collaborated with product, sales, and creative teams to align brand strategy and regional execution; built performance reports using Google Analytics and Meta Business Suite to track results and identify improvement opportunities; increased engagement by 25% year-over-year through data-driven insights and player-focused content; supported product teams with consumer insights and competitive analysis to enhance feature positioning and communication.

Project Owner (ASUS Account) at Circuit Media Group

June 1, 2020 - May 31, 2021

Managed client relationships and coordinated campaign production from start to finish; prepared project budgets and ensured clear communication between creative and account teams; supported the development of brand strategies that improved client satisfaction and retention.

Pet Associate at PetSmart

January 1, 2025 - Present

Deliver excellent customer service by identifying customer needs and offering personalized solutions; support product organization and merchandising strategies to improve sales and customer experience; use inventory management software to track product levels, assist with restocking, and maintain accurate data; participated in the annual store audit for the largest PetSmart location in Canada, ensuring compliance and accurate reporting; collaborate with team members in a fast-paced environment to maintain store performance and satisfaction.

Account Executive at Nodos Peru

June 1, 2019 - May 31, 2020

Managed client relationships and coordinated campaign production from start to finish; prepared budgets and tracked progress to ensure timely project delivery; collaborated with creative teams to develop marketing strategies that improved client satisfaction.

Account Assistant at McCann Lima

March 1, 2018 - June 30, 2020

Supported account executives in coordinating marketing campaigns for key clients in the consumer goods and telecom sectors; assisted with brief writing, project timelines, and coordination between creative and production teams; conducted competitor and market research to support campaign strategies and client presentations; strengthened communication and teamwork skills in a fast-paced, agency environment.

Part-Time Associate at PetSmart

January 1, 2025 - Present

Maintained inventory accuracy using SAP while supporting merchandising, replenishment, and operational efficiency in one of Canada's highest-volume PetSmart stores. Supported store operations through customer service, cash handling, merchandising, onboarding of new associates, and annual inventory audits while ensuring compliance with company standards.

Digital Marketing Specialist at ASUS

January 1, 2021 - January 1, 2024

Led regional digital marketing initiatives across seven Latin American markets, coordinating cross-functional teams across Creative, Sales, Content, and Analytics to deliver consistent regional brand execution aligned with commercial objectives, increasing engagement by 15%. Developed data-driven content strategies using audience insights and A/B testing, increasing engagement by 25% while strengthening customer interest in premium product lines. Partnered with Sales and Marketing stakeholders to translate commercial priorities into regional marketing initiatives, contributing to a 15% increase in inventory turnover across strategic product categories. Designed and executed data-driven reseller marketing initiatives using campaign insights and customer behavior, contributing to an average 5% increase in reseller sales.

Digital Marketing Coordinator (ASUS Account) at Circuit Media Group

January 1, 2020 - January 1, 2021

Served as the primary agency contact for ASUS, collaborating directly with client stakeholders while coordinating a multidisciplinary team to redesign the brand's digital marketing strategy. Executed influencer marketing campaigns and creative initiatives that increased engagement by 13% through audience insights, strategic partner selection, and performance analysis.

Account Assistant at McCann Lima

January 1, 2017 - January 1, 2018

Coordinated project timelines, client deliverables, and campaign execution to support the successful launch of integrated marketing initiatives. Collaborated with creative and strategy teams to prepare campaign briefs, budgets, presentations, and performance reports for client stakeholders.