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I'm Aline Detry, a marketing leader with over 20 years of global and EMEA experience in sporting goods and fashion. I've steered brand-building, go-to-market strategies, and transformation initiatives for iconic brands like The North Face, icebreaker, and LEE, including post-acquisition restructures and cross-functional team development. I thrive on building high-performing teams with a people-first approach, driving commercial results and strong brand experiences through omnichannel campaigns, data-driven ROI, and global-local collaboration. I'm passionate about nurturing talent, optimizing budgets, and uncovering growth opportunities across markets in Europe, the Middle East, Africa, and beyond.…I'm Aline Detry, a marketing leader with over 20 years of global and EMEA experience in sporting goods and fashion. I've steered brand-building, go-to-market strategies, and transformation initiatives for iconic brands like The North Face, icebreaker, and LEE, including post-acquisition restructures and cross-functional team development. I thrive on building high-performing teams with a people-first approach, driving commercial results and strong brand experiences through omnichannel campaigns, data-driven ROI, and global-local collaboration. I'm passionate about nurturing talent, optimizing budgets, and uncovering growth opportunities across markets in Europe, the Middle East, Africa, and beyond.

Aline Detry

Brand Strategist, Marketing Strategist, Brand Designer, +3

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I'm Aline Detry, a marketing leader with over 20 years of global and EMEA experience in sporting goods and fashion. I've steered brand-building, go-to-market strategies, and transformation initiatives for iconic brands like The North Face, icebreaker, and LEE, including post-acquisition restructures and cross-functional team development. I thrive on building high-performing teams with a people-first approach, driving commercial results and strong brand experiences through omnichannel campaigns, data-driven ROI, and global-local collaboration. I'm passionate about nurturing talent, optimizing budgets, and uncovering growth opportunities across markets in Europe, the Middle East, Africa, and beyond.…I'm Aline Detry, a marketing leader with over 20 years of global and EMEA experience in sporting goods and fashion. I've steered brand-building, go-to-market strategies, and transformation initiatives for iconic brands like The North Face, icebreaker, and LEE, including post-acquisition restructures and cross-functional team development. I thrive on building high-performing teams with a people-first approach, driving commercial results and strong brand experiences through omnichannel campaigns, data-driven ROI, and global-local collaboration. I'm passionate about nurturing talent, optimizing budgets, and uncovering growth opportunities across markets in Europe, the Middle East, Africa, and beyond.

Available to hire

I’m Aline Detry, a marketing leader with over 20 years of global and EMEA experience in sporting goods and fashion. I’ve steered brand-building, go-to-market strategies, and transformation initiatives for iconic brands like The North Face, icebreaker, and LEE, including post-acquisition restructures and cross-functional team development.

I thrive on building high-performing teams with a people-first approach, driving commercial results and strong brand experiences through omnichannel campaigns, data-driven ROI, and global-local collaboration. I’m passionate about nurturing talent, optimizing budgets, and uncovering growth opportunities across markets in Europe, the Middle East, Africa, and beyond.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

German

Advanced

Work Experience

EMEA Marketing Director at VF International - Dickies

October 1, 2025 - Present

Led post-acquisition structuring, recruited and managed the EMEA marketing team, aligned with new brand owners, and defined objectives and processes; built brand communities and global campaigns; drove brand visibility and ROI across regions; managed budgets and analytics for stakeholder briefings.

EMEA Marketing Director at Kontoor Brands - LEE

April 1, 2023 - September 30, 2025

Built and led the EMEA marketing structure post-relocation, recruited a 17-person team, collaborated with HQ on global strategies, executed global campaigns, and drove consumer-centric, omnichannel brand experiences; led market sizing, consumer research, and 360 marketing across channels.

Global & EMEA Marketing Director at icebreaker

April 1, 2021 - April 1, 2023

Established and led the Global and EMEA marketing teams (20+ people), developed long-term growth strategies, participated in GLT decisions, and delivered on omnichannel brand visibility and ROI through precise campaign analytics.

Head of Marketing EMEA at icebreaker

February 1, 2020 - April 1, 2021

Recruited and led the EMEA team, executed 360 marketing campaigns across channels, drove GTM process and regional activations, and optimized distribution and channel investments to scale the brand.

Senior Wholesale Marketing Manager at The North Face HQ

November 1, 2018 - January 1, 2020

Managed wholesale accounts across 40 countries, drove 360 marketing campaigns (media, digital, instore, PR, events), influenced marketing calendar via GTM, and led a team of wholesale marketing managers; oversaw budgets and ROI.

Wholesale Marketing Manager at The North Face HQ

January 1, 2015 - November 1, 2018

Directed wholesale marketing strategies and campaigns to fuel demand, collaborated across marketing/sales/products, and led talent development within the wholesale team; managed SIS/retail projects to elevate brand premium at wholesale doors.

Jr Go To Market Manager at The North Face HQ

March 1, 2014 - January 1, 2015

Developed sales tools, packaging, trade fairs; managed expert account program and subsidiaries/distributors across countries.

Jr Creative Service Manager (Brand Team) at The North Face HQ

March 1, 2010 - March 1, 2014

Developed sales tools for EMEA, campaign creatives, agency briefs, translations, brand guidelines, assets approvals, packaging A to Z, and trade fair management.