AliRaza

Led a market analysis project to improve community awareness, increase store traffic, and attract new consignors. Analyzed brand positioning, competitors, and customer experience, including social media presence. Conducted secondary and primary research, supporting surveys and focus groups. Translated insights into practical marketing and PR strategies for a limited budget. Developed recommendations focused on content, community engagement, and local outreach. Presented strategies to clients and refined deliverables based on feedback.

Led a B2B sponsorship project to secure $50,000 in funding, supporting marketing initiatives and programming. Conducted audience, brand, and competitor research to guide campaign and partnership strategy. Helped develop sponsorship packages focused on brand visibility and audience reach. Built a targeted list of potential partners, including local businesses and community organizations. Supported the creation of pitch materials and presentations for clients. Presented ideas and refined deliverables based on feedback.

Planned and executed a 12-month social media strategy and developed a comprehensive content calendar aligned with campaigns and key dates. Produced 24+ content ideas across video, static, and copy formats, conducted audience, brand, and competitor analysis, and audited the social media presence to boost engagement and consistency. Presented strategy and creative concepts to the client and collaborated with the team to implement recommendations.