Alisa Bolokhovets

Language

English
Advanced
Russian
Fluent
Ukrainian
Fluent
French
Beginner

Work Experience

Chief Marketing Officer at Gryshchenko IVF Clinic
September 1, 2020 - February 1, 2022
Led marketing and growth initiatives for IVF clinic, oversaw digital strategy, patient engagement, and brand development. Implemented KPI dashboards and performance tracking.
SEO Team Leader at Evo PlaySEO
April 1, 2022 - August 1, 2023
Led digital marketing strategies focusing on website optimization, SEO, and patient engagement; managed web redesign and content production; collaborated with product and development teams; improved organic traffic and conversions.
Head of Search Marketing (SEO / GEO + PPC) at First.com
January 1, 2023 - Present
Driving full-funnel search marketing strategy with ROI focus; managing SEO and content initiatives; building KPI dashboards; leading cross-functional teams; overseeing onboarding of new tools and performance optimization.
Head of Search Marketing (SEO / GEO + PPC) at First.com
January 1, 2025 - Present
Driving full-funnel Search Marketing strategy (SEO, GEO, PPC/SEM) with focus on ROI, growth, and scalability.
SEO Team Leader at EvoPlay
April 1, 2022 - August 1, 2023
Led digital marketing strategies focusing on website optimization, SEO, and patient engagement. Managed SEO and promotion initiatives.

Education

Master's Degree in Aircraft and Helicopter Engineering at National Aerospace University, KhAI (Kharkiv)
January 11, 2030 - March 15, 2026
MBA (Professional Education) at Kharkiv Management & Marketing University
January 11, 2030 - March 15, 2026
Master’s Degree in Aircraft and Helicopter Engineering at National Aerospace University N.E. Zhukovsky (KhAI)
January 11, 2030 - March 15, 2026

Qualifications

MBA (Professional Education)
January 11, 2030 - March 15, 2026
MBA Professional Education
January 11, 2030 - March 15, 2026

Industry Experience

Healthcare, Professional Services, Software & Internet, Media & Entertainment, Education