I’m a brand strategist and consumer-campaign leader with 4+ years of building and scaling global entertainment and D2C marketing programs across India, APAC, the US, and Europe. I’ve helped brands grow through sharp positioning, from Gen Z shifts to Amazon SMB storytelling, and nd I use AI-first systems to plan, create, and report content at scale. I build repeatable content and social strategies (short-form/video-first), run end-to-end campaigns, and translate performance insights into ROI-focused execution. From launching multi-region content engines to optimizing organic growth, I consistently improve engagement, cut turnaround time, and bring data-backed storytelling to every channel.

Alisha Verma

I’m a brand strategist and consumer-campaign leader with 4+ years of building and scaling global entertainment and D2C marketing programs across India, APAC, the US, and Europe. I’ve helped brands grow through sharp positioning, from Gen Z shifts to Amazon SMB storytelling, and nd I use AI-first systems to plan, create, and report content at scale. I build repeatable content and social strategies (short-form/video-first), run end-to-end campaigns, and translate performance insights into ROI-focused execution. From launching multi-region content engines to optimizing organic growth, I consistently improve engagement, cut turnaround time, and bring data-backed storytelling to every channel.

Available to hire

I’m a brand strategist and consumer-campaign leader with 4+ years of building and scaling global entertainment and D2C marketing programs across India, APAC, the US, and Europe. I’ve helped brands grow through sharp positioning, from Gen Z shifts to Amazon SMB storytelling, and nd I use AI-first systems to plan, create, and report content at scale.

I build repeatable content and social strategies (short-form/video-first), run end-to-end campaigns, and translate performance insights into ROI-focused execution. From launching multi-region content engines to optimizing organic growth, I consistently improve engagement, cut turnaround time, and bring data-backed storytelling to every channel.

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Work Experience

Content Strategist / Senior Brand Strategist
February 1, 2023 - June 30, 2025
Led senior brand strategy work across content and social/O.R.M for government clients in Chhattisgarh (CMO & SUDA), improving brand engagement and resolving escalations quickly. Built and scaled region-wide content and social strategy for multiple markets, and developed an AI-powered content O.S. to plan/draft/report campaigns with automated dashboards and reduced turnaround time.
Social Media Manager at Deluxe
February 1, 2022 - January 31, 2023
Handled media & entertainment marketing responsibilities; contributed to brand/content strategy and execution (details not fully specified in the resume).
Content Creator & Personal Brand (Founder/Creator-led) at Self
January 1, 2020 - July 1, 2026
Built a lifestyle creator personal brand since 2020; grew audience and generated brand collabs (e.g., L’Oréal, Kopara, Sleep Company, Moiby Nykaa). Created short-form/public marketing content and received recognition (SAMMIES & Shark Awards 2024 under B2B category as Content Director for Content India global summit 2026).

Education

MBA, Business Management at Kalinga University
January 1, 2019 - January 1, 2022
NMIMS, (degree not fully specified) at NMIMS
January 1, 2022 - January 1, 2024

Qualifications

Journalism & Mass Communication (BA)
January 11, 2030 - July 26, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Government, Professional Services