I am a strong communicator who enjoys engaging audiences at all levels in person, through writing, and visually through video, photography, and graphic design. My professional journey spans retail, social media marketing, and business management, enriched by attaining an MBA which sharpened my business acumen and leadership skills. My expertise lies in recognizing customer and client needs effectively and fostering stakeholder understanding to meet both organizational and personal objectives. I excel at crafting compelling social media strategies, content creation, community management, and coaching, all aimed at driving growth and building meaningful business relationships.

I am a strong communicator who enjoys engaging audiences at all levels in person, through writing, and visually through video, photography, and graphic design. My professional journey spans retail, social media marketing, and business management, enriched by attaining an MBA which sharpened my business acumen and leadership skills. My expertise lies in recognizing customer and client needs effectively and fostering stakeholder understanding to meet both organizational and personal objectives. I excel at crafting compelling social media strategies, content creation, community management, and coaching, all aimed at driving growth and building meaningful business relationships.

Available to hire

I am a strong communicator who enjoys engaging audiences at all levels in person, through writing, and visually through video, photography, and graphic design. My professional journey spans retail, social media marketing, and business management, enriched by attaining an MBA which sharpened my business acumen and leadership skills.

My expertise lies in recognizing customer and client needs effectively and fostering stakeholder understanding to meet both organizational and personal objectives. I excel at crafting compelling social media strategies, content creation, community management, and coaching, all aimed at driving growth and building meaningful business relationships.

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Work Experience

Social Media Marketing Manager at Retail Post Ltd
January 1, 2015 - Present
Providing full service social media marketing management for UK brands and small businesses including social media strategy, content ideation and creation, community management, and Meta advertising to build business relationships and growth opportunities.
Proposition Development Manager at Woolworths
December 31, 2004 - September 4, 2025
Started as Category Planning Manager responsible for strategy and implementation. Promoted to Proposition Development Manager where I researched, developed new propositions such as Woolworths.com, gained board buy-in, and project managed their trial and rollout.
Social Media Executive at Zest Communications Ltd
December 31, 2014 - September 4, 2025
Delivered social media content and community management for a small social media marketing agency.
Programme Manager at PepsiCo
December 31, 2000 - September 4, 2025
Category Financial Planning Manager for PepsiCo owned business E.Wedel S.A. Developed and managed analytical frameworks to monitor and report project performance both in Warsaw, Poland and in the UK.
Business Founder at BabyGoShop
December 31, 2010 - September 4, 2025
Designed, planned and launched a website selling baby goods for the travel market. Managed all aspects of the business including range development, buying, promotions, website, stock, and marketing.
Assistant Merchandiser at Debenhams
December 31, 1999 - September 4, 2025
Started as Allocator and promoted to Assistant Merchandiser handling stock planning, sales forecasting, promotional activity, and delivery for Womenswear departments.
Head of Merchandising at Celebrations Group
December 31, 2008 - September 4, 2025
Introduced and embedded merchandising best practices and processes. Planned and implemented promotional activity, improved stock turn and availability, and managed EPOS launch.

Education

MBA at Warwick Business School
January 1, 2003 - December 31, 2003
HND Business and Finance at North Herts College
January 1, 1989 - September 4, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet