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I’m a senior B2B marketing leader with 18+ years of experience driving demand, partner marketing, and customer growth across global markets. I excel at translating complex cybersecurity and enterprise technology solutions into clear market positioning that accelerates pipeline and strengthens partner engagement. My approach blends strategic go-to-market planning with hands-on execution—from event marketing and digital strategy to brand governance, content creation, and marketing operations. I thrive in high-growth, matrixed, and startup environments where marketing is tightly aligned with sales, business development, and executive leadership.…I’m a senior B2B marketing leader with 18+ years of experience driving demand, partner marketing, and customer growth across global markets. I excel at translating complex cybersecurity and enterprise technology solutions into clear market positioning that accelerates pipeline and strengthens partner engagement. My approach blends strategic go-to-market planning with hands-on execution—from event marketing and digital strategy to brand governance, content creation, and marketing operations. I thrive in high-growth, matrixed, and startup environments where marketing is tightly aligned with sales, business development, and executive leadership.

Alison Plaxin

PRO

Brand Designer, Graphic Designer, Content Designer, +7

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I’m a senior B2B marketing leader with 18+ years of experience driving demand, partner marketing, and customer growth across global markets. I excel at translating complex cybersecurity and enterprise technology solutions into clear market positioning that accelerates pipeline and strengthens partner engagement. My approach blends strategic go-to-market planning with hands-on execution—from event marketing and digital strategy to brand governance, content creation, and marketing operations. I thrive in high-growth, matrixed, and startup environments where marketing is tightly aligned with sales, business development, and executive leadership.…I’m a senior B2B marketing leader with 18+ years of experience driving demand, partner marketing, and customer growth across global markets. I excel at translating complex cybersecurity and enterprise technology solutions into clear market positioning that accelerates pipeline and strengthens partner engagement. My approach blends strategic go-to-market planning with hands-on execution—from event marketing and digital strategy to brand governance, content creation, and marketing operations. I thrive in high-growth, matrixed, and startup environments where marketing is tightly aligned with sales, business development, and executive leadership.

Available to hire

Calgary, Canada

I’m a senior B2B marketing leader with 18+ years of experience driving demand, partner marketing, and customer growth across global markets. I excel at translating complex cybersecurity and enterprise technology solutions into clear market positioning that accelerates pipeline and strengthens partner engagement.

My approach blends strategic go-to-market planning with hands-on execution—from event marketing and digital strategy to brand governance, content creation, and marketing operations. I thrive in high-growth, matrixed, and startup environments where marketing is tightly aligned with sales, business development, and executive leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Cybersecurity Marketing Manager at Online Business Systems

October 1, 2024 - Present

Owned the marketing function for the global cybersecurity practice spanning PCI, Offensive Security, Risk Assessments, Advisory, Healthcare, Cloud Security, and building and influencing over $6M in the pipeline; Planned and executed 30+ annual cybersecurity events generating over $2M in attributed revenue; Led brand positioning and go-to-market strategy across Canada, US, and EMEA; Executed integrated demand generation campaigns; Aligned marketing with business development, sales leaders, and SMEs; Produced cybersecurity collateral; Governed website and digital ensuring messaging consistency and conversion optimization.

Fractional Executive Accountability & Marketing Advisor at Your Accountability Partner (Independent Consultant)

August 1, 2023 - November 1, 2024

Served as a fractional marketing leader for healthcare, technology, and real estate organizations, leading digital strategy and marketing operations while optimizing websites, funnels, CRM workflows, and marketing automation to drive visibility, engagement, and conversion; Advised executives on go-to-market strategy and operational accountability aligned with growth objectives.

Senior Sales Marketing & Partnerships Lead at Enfocom Cybersecurity

June 1, 2021 - July 1, 2023

Led go-to-market, marketing strategy, and partner engagement for Field Effect Cyber Range platform; Managed strategic vendor and technology partnerships to support joint marketing and growth initiatives; Commercialized cybersecurity training and testing solutions for enterprise and academic markets across Western Canada; Facilitated strategic planning with CEO to develop portfolio goals, objectives, strategies, and success measures to align with business growth priorities and market position.

Regional Marketing Manager CoE at Compass Group Canada

January 1, 2020 - October 1, 2021

Owned post-sales relationships with a portfolio of our largest customers across Canada representing hospitals, oil and gas, universities and business-centric companies; Worked alongside internal services teams to establish critical goals, onboarding and retention plan; Delivered ongoing tailored customer engagement with weekly meetings, QBRs and strategy reviews; Acted as the Customer Success Manager while working with customers and established strong relationships; Developed regional marketing strategies; Built partnerships.

Brand Manager, Corporate (contract) at British Columbia Lottery Corporation (BCLC)

September 1, 2018 - September 1, 2019

Responsible for the development and production of integrated marketing and advertising campaigns, ensuring corporate brand campaigns were executed on time and on budget; Standardized BCLC brand standards and compliance across digital and print assets; Served as project event manager for the New Horizons in Responsible Gambling Conference, contributing to a 52% increase in overall reputation scores; Raised awareness of funds generated by lottery, casinos and sports-betting across the province.

Regional Marketing Manager – Western Canada – Remote (contract) at Scotiabank

April 1, 2017 - April 1, 2018

Delivered oversight for marketing projects and ensured the national brand specifics were met; Developed marketing strategies for over 130 accounts in line with global strategies; Trained branch personnel in marketing techniques; Provided content leadership including SEO, blogs, social media, direct mail, digital media, presentations and advertising; Managed account-based marketing campaigns and increased brand awareness; Edited blog posts, social media and website content for portfolio managers in Western Canada.

Communications and Marketing Associate at RBC Global Asset Management

April 1, 2014 - April 1, 2017

Led the design and execution of automated reporting to ensure data accuracy; Presented to C-suite regarding status and vision of automation projects; Decreased quarterly report creation time by at least 10 business days; Maintained a brand compliance library of regulatory documents and website content; Interpreted complex long-form fund prospectuses into client-facing documentation; Produced over 120 standardized quarterly fund facts and monthly thought leadership pieces for web and print.

Regional Marketing Manager CoE – AB, SK, MB - Remote at Compass Group Canada

January 1, 2020 - October 1, 2021

Own post-sales relationships with large customers across Canada; collaborate with internal service teams to set goals and onboarding/retention plans. Deliver ongoing customer engagement with weekly meetings, QBRs, and strategy reviews. Act as Customer Success Manager while maintaining strong client relationships. Develop region-specific marketing strategies aligned to national brand incentives and partnerships. Launch flagship partnerships and manage internal SharePoint planning/training.

Brand Manager, Corporate (contract) at British Columbia Lottery Corporation

September 1, 2018 - September 1, 2019

Develop and production of integrated marketing/advertising campaigns; leverage data/analytics to improve brand awareness for the corporate brand; govern brand standards across digital/print; contribute to events and conferences; raise awareness of provincial program funding through corporate brand initiatives.