I’m an enthusiastic communications professional who loves adapting to different audiences and crafting clear, creative copy across channels. I edit relentlessly to meet brand guidelines, ensure cultural sensitivity, and maintain accuracy, while also tailoring messaging to support customer journeys—from inspiration through booking. Across my roles in travel marketing and content creation, I’ve collaborated with SEO specialists, built and applied style guides, and supported campaigns that span digital and print. I’m also comfortable switching between British and American English, and I enjoy turning real-world product insights into standout content that helps brands connect and perform.

Alison Roberts-Tse

I’m an enthusiastic communications professional who loves adapting to different audiences and crafting clear, creative copy across channels. I edit relentlessly to meet brand guidelines, ensure cultural sensitivity, and maintain accuracy, while also tailoring messaging to support customer journeys—from inspiration through booking. Across my roles in travel marketing and content creation, I’ve collaborated with SEO specialists, built and applied style guides, and supported campaigns that span digital and print. I’m also comfortable switching between British and American English, and I enjoy turning real-world product insights into standout content that helps brands connect and perform.

Available to hire

I’m an enthusiastic communications professional who loves adapting to different audiences and crafting clear, creative copy across channels. I edit relentlessly to meet brand guidelines, ensure cultural sensitivity, and maintain accuracy, while also tailoring messaging to support customer journeys—from inspiration through booking.

Across my roles in travel marketing and content creation, I’ve collaborated with SEO specialists, built and applied style guides, and supported campaigns that span digital and print. I’m also comfortable switching between British and American English, and I enjoy turning real-world product insights into standout content that helps brands connect and perform.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Intermediate
English
Fluent

Work Experience

Content Lead at British Airways Holidays
February 1, 2018 - June 30, 2026
Fact-checked and edited destination content (articles and landing pages) for grammar, accuracy, and cultural sensitivity. Collaborated with SEO specialists to write high-performing organic copy aligned to customer journeys. Wrote campaign ad copy for digital and print, including partner joint campaigns, using briefs from Partnerships & Promotions. Liaised with the Commercial team to incorporate first-hand hotel experience insights, and created a British Airways Holidays style guide to unify terminology and tone. Managed and coached writers to elevate quality while meeting SLAs and deadlines.
Content Creator & Digital Marketer at Freelance
January 1, 2017 - Present
Created travel and culture content for clients including City Cruises and Trip.com, including guest content for promotional campaigns. Increased audience reach by producing out-of-house digital promotional content for theatre and tour operators. Wrote landing page and blog copy for an established tour operator, plus informative articles for multiple travel publications on a content-by-spec basis. Supported social growth through targeted posts and interactions across platforms such as Twitter and Pinterest.
Marketing Executive at Cleveland Travel
December 1, 2015 - December 31, 2016
Managed content across landing pages (including product copy), advertisements, advertorials, e-newsletter campaigns, and social media. Proofread and supported spa guides published in collaboration with Condé Nast Traveller and Tatler. Wrote and published SEO-optimised blogs according to a monthly content plan, and sourced/edited external blogs to match brand tone and style.

Education

Intensive Mandarin language programme (1st class, GPA 3.8/4.0) at National Taiwan University (Chinese Language Division)
January 1, 2013 - January 1, 2014
BS (Hons) Liberal Arts (1st class, GPA 3.8/4.0) at University of Wisconsin-Madison
January 1, 2007 - January 1, 2012
BS Communication Arts: Communication Science & Rhetorical Studies (1st class, GPA 3.9/4.0) and BS Dance (1st class, GPA 3.9/4.0) with Minor in Dance/Movement Psychotherapy at University of Wisconsin-Madison
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment