Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Graphic Designer with 20+ years of freelance experience specialising in print-focused design, packaging, and below-the-line advertising. Known for delivering practical, production-ready creative that balances brand standards with real-world technical constraints across multiple channels. I’m a creative problem-solver who manages end-to-end design and print workflows—creating die lines and production artwork, ensuring supplier-ready specifications, and maintaining brand consistency across FMCG, corporate, promotional, and POS materials. I also enjoy mentoring and collaborating with teams, clients, and printers to deliver work that looks great and ships on time.…Graphic Designer with 20+ years of freelance experience specialising in print-focused design, packaging, and below-the-line advertising. Known for delivering practical, production-ready creative that balances brand standards with real-world technical constraints across multiple channels. I’m a creative problem-solver who manages end-to-end design and print workflows—creating die lines and production artwork, ensuring supplier-ready specifications, and maintaining brand consistency across FMCG, corporate, promotional, and POS materials. I also enjoy mentoring and collaborating with teams, clients, and printers to deliver work that looks great and ships on time.

Alison van Zyl

Graphic Designer, Designer, Packaging Designer, +1





Graphic Designer with 20+ years of freelance experience specialising in print-focused design, packaging, and below-the-line advertising. Known for delivering practical, production-ready creative that balances brand standards with real-world technical constraints across multiple channels. I’m a creative problem-solver who manages end-to-end design and print workflows—creating die lines and production artwork, ensuring supplier-ready specifications, and maintaining brand consistency across FMCG, corporate, promotional, and POS materials. I also enjoy mentoring and collaborating with teams, clients, and printers to deliver work that looks great and ships on time.…Graphic Designer with 20+ years of freelance experience specialising in print-focused design, packaging, and below-the-line advertising. Known for delivering practical, production-ready creative that balances brand standards with real-world technical constraints across multiple channels. I’m a creative problem-solver who manages end-to-end design and print workflows—creating die lines and production artwork, ensuring supplier-ready specifications, and maintaining brand consistency across FMCG, corporate, promotional, and POS materials. I also enjoy mentoring and collaborating with teams, clients, and printers to deliver work that looks great and ships on time.

Available to hire

Graphic Designer with 20+ years of freelance experience specialising in print-focused design, packaging, and below-the-line advertising. Known for delivering practical, production-ready creative that balances brand standards with real-world technical constraints across multiple channels.

I’m a creative problem-solver who manages end-to-end design and print workflows—creating die lines and production artwork, ensuring supplier-ready specifications, and maintaining brand consistency across FMCG, corporate, promotional, and POS materials. I also enjoy mentoring and collaborating with teams, clients, and printers to deliver work that looks great and ships on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer and Agency Owner at Vectorgraphics

January 1, 2004 - Present

Founded and managed a boutique below-the-line agency delivering corporate design, advertising and print production projects. Secured and serviced major clients including Premier Foods, Hans Merensky Holdings, Westfalia Fruit and Merensky Timber. Managed brand custodian responsibilities, client liaison, and freelance design team workflows. Oversaw packaging/brand consistency across multiple product lines and ensured production-ready output aligned to supplier and print specifications while meeting tight deadlines.

Senior Graphic Designer at Freelance Designer

January 1, 2000 - January 1, 2004

Produced design for niche publications (Womyn Magazine, Joburg Pride, Theatre on the Square). Served as sole brand custodian for multiple Premier Foods brands including Snowflake, Iwisa No. 1, Blue Ribbon, SuperSun, Nyala, Impala and related bread brands. Managed client and agency relationships and delivered practical design solutions across packaging, advertising and promotional materials.

Mid-weight Graphic Designer at UNIGRAPH

January 1, 1995 - January 1, 2000

Worked in a below-the-line agency environment contributing to campaigns for CitiBank, Zodiac, UNICEF, Premier Foods, Hulett, Westfalia and Merensky Timber. Developed packaging design capabilities including die traces and workmaps, and supported campaign production with print-focused artwork preparation.

Mid-weight Graphic Designer and Print Production Trainee at Kiley Baker Printers

January 1, 1994 - January 1, 1995

Supported pre-press and print production tasks including file preparation, imposition, litho/digital printing workflows, and quality control. Ensured correct colour, resolution and typography for print output and strengthened technical artwork handling for production environments.

DTP Operator / Proofreader / Junior Designer at Yellow Pages (Maister Directories)

January 1, 1993 - January 1, 1994

Worked as a DTP operator/proofreader/junior designer and contributed to early digitisation workflows for the Yellow Pages. Produced and checked layout and typography accuracy in pre-digital and digital publishing environments.

Copywriter and Fact-checker at Gauteng Provincial Government

January 1, 1992 - January 1, 1993

Supported communication projects through copywriting and fact-checking. Ensured content accuracy and assisted with preparation of written materials and communication deliverables.