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I’m a creative Graphic Designer and Art Director with extensive experience designing children’s footwear, ladies accessories, and cosmetic product artwork—often in licensed, character-led and trend-driven retail environments. I take concepts from brief to final production-ready artwork with a strong focus on visual execution, composition, and brand storytelling. I collaborate confidently across multidisciplinary teams, including clients and licensing stakeholders, to ensure approvals across multiple product categories and manufacturing pipelines. I also work with AI-assisted design workflows (Gemini-based image manipulation) and advanced Adobe Creative Suite to refine concepts and support fast, commercially viable outcomes.…I’m a creative Graphic Designer and Art Director with extensive experience designing children’s footwear, ladies accessories, and cosmetic product artwork—often in licensed, character-led and trend-driven retail environments. I take concepts from brief to final production-ready artwork with a strong focus on visual execution, composition, and brand storytelling. I collaborate confidently across multidisciplinary teams, including clients and licensing stakeholders, to ensure approvals across multiple product categories and manufacturing pipelines. I also work with AI-assisted design workflows (Gemini-based image manipulation) and advanced Adobe Creative Suite to refine concepts and support fast, commercially viable outcomes.

Alison Joy Kent

Illustrator, Designer, Graphic Designer, +3

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I’m a creative Graphic Designer and Art Director with extensive experience designing children’s footwear, ladies accessories, and cosmetic product artwork—often in licensed, character-led and trend-driven retail environments. I take concepts from brief to final production-ready artwork with a strong focus on visual execution, composition, and brand storytelling. I collaborate confidently across multidisciplinary teams, including clients and licensing stakeholders, to ensure approvals across multiple product categories and manufacturing pipelines. I also work with AI-assisted design workflows (Gemini-based image manipulation) and advanced Adobe Creative Suite to refine concepts and support fast, commercially viable outcomes.…I’m a creative Graphic Designer and Art Director with extensive experience designing children’s footwear, ladies accessories, and cosmetic product artwork—often in licensed, character-led and trend-driven retail environments. I take concepts from brief to final production-ready artwork with a strong focus on visual execution, composition, and brand storytelling. I collaborate confidently across multidisciplinary teams, including clients and licensing stakeholders, to ensure approvals across multiple product categories and manufacturing pipelines. I also work with AI-assisted design workflows (Gemini-based image manipulation) and advanced Adobe Creative Suite to refine concepts and support fast, commercially viable outcomes.

Available to hire

I’m a creative Graphic Designer and Art Director with extensive experience designing children’s footwear, ladies accessories, and cosmetic product artwork—often in licensed, character-led and trend-driven retail environments. I take concepts from brief to final production-ready artwork with a strong focus on visual execution, composition, and brand storytelling.

I collaborate confidently across multidisciplinary teams, including clients and licensing stakeholders, to ensure approvals across multiple product categories and manufacturing pipelines. I also work with AI-assisted design workflows (Gemini-based image manipulation) and advanced Adobe Creative Suite to refine concepts and support fast, commercially viable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Intermediate

Work Experience

Footwear, Accessories & Cosmetics Designer at DesignWorx

January 1, 2017 - Present

Design children’s footwear, ladies accessories, and cosmetic-related product concepts aligned to seasonal trends. Develop character-led designs across multiple categories and translate licensed characters into commercially viable retail artwork. Create trend presentations, prepare production-ready artwork for international manufacturing (including China-based pipelines), and ensure compliance with licensing and brand guidelines. Liaise between clients and licensing teams to secure approvals across product ranges. Use Gemini AI for image manipulation and visual refinement during concept development, supporting efficient visual development through to print-ready sign off.

Universal Footwear, Accessories & Cosmetics Designer at Universal Footwear

June 1, 2011 - January 1, 2017

Design seasonal character-based children’s branded footwear and accessory ranges. Create original character artwork and themed pattern systems, and develop multi-item product stories. Produce mood boards and trend research for kids’ markets, and create concept store visualisations and retail presentations. Prepare artwork for Chinese manufacturing and support retail-facing creative needs for major South African retailers (including Woolworths, Mr Price, Pep, Pick n Pay, and Edgars).

Art Director at Kapstadt Magazine

April 1, 2011 - June 1, 2011

Conceptualize and design a German magazine layout in collaboration with a translator and editor. Design and update magazine layouts and templates, producing editorial pages as well as adverts and promotional content under tight deadlines. Integrate client advertising into existing publication layouts and manage production workflow alongside language and editorial coordination.

Art Director at Ranger Outback Promotions

April 1, 2009 - December 1, 2010

Turn marketing ideas into strategic activation realities across a broad client roster including international beverage, telecom, and entertainment brands. Develop brand activations and experiential marketing concepts, create campaign artwork for major international brands, and design retail/event promotional experiences. Assist with 3D concepts and spatial design elements, conduct on-site photography and image manipulation for campaign use, and collaborate across creative, copywriting, and production teams.

Graphic Designer at Adlab Advertising

June 1, 2008 - August 1, 2008

Specialize in corporate identity and brand architecture for property clients. Develop corporate identity and brand systems, and design property marketing materials including advertisements, boards, and campaign assets. Produce visual communication materials for real estate clients from concept through production-ready artwork.

Graphic Designer at C.P.U.T Media Center

January 1, 2005 - March 1, 2005

Create educational and student support materials to assist students and the Teaching and Learning Center. Design posters, flyers, and academic communication tools, delivering print-ready artwork from concept stage within a short contract period.

Art Director at Zoom Advertising

January 1, 2005 - December 31, 2007

Art direct the creation of the Pep Africa leaflets look and feel. Manage the full campaign lifecycle from brief and photography through to print sign-off, including seasonal retail themes and visual direction. Support multiple Pep divisions (including Pep Home, Cellular, and Core) and contribute to creation of an in-house baby product range (Cuddlesome).