Hi, I'm Alissa — a freelance multidisciplinary graphic designer from London with 8 years of industry experience, currently based in Tokyo. I specialise in creating thoughtful, story-driven design that helps brands connect with their audiences in meaningful ways. From strategy and concept development through to final execution, I deliver impactful creative solutions across print and digital platforms. I have worked across a wide range of sectors from hospitality, fashion, culture, jewellery, architecture, beauty and not for profit and I thrive on bringing fresh perspectives to new challenges and industries. Services – Brand Identity Design (logos, visual systems, and brand guidelines) – Brand Strategy – Website Design & UI Design – Editorial Design (books, magazines, reports, and publications) – Packaging Design – Social Media Assets – Paid Media & Campaign Assets – Presentation, Email, and Marketing Templates Tools – Adobe Creative Suite – Figma – Canva – Keynote Whether you're launching a new brand, refreshing an existing one, or looking for creative support on a specific project, I'd love to hear from you!…

Alissa Lad

Hi, I'm Alissa — a freelance multidisciplinary graphic designer from London with 8 years of industry experience, currently based in Tokyo. I specialise in creating thoughtful, story-driven design that helps brands connect with their audiences in meaningful ways. From strategy and concept development through to final execution, I deliver impactful creative solutions across print and digital platforms. I have worked across a wide range of sectors from hospitality, fashion, culture, jewellery, architecture, beauty and not for profit and I thrive on bringing fresh perspectives to new challenges and industries. Services – Brand Identity Design (logos, visual systems, and brand guidelines) – Brand Strategy – Website Design & UI Design – Editorial Design (books, magazines, reports, and publications) – Packaging Design – Social Media Assets – Paid Media & Campaign Assets – Presentation, Email, and Marketing Templates Tools – Adobe Creative Suite – Figma – Canva – Keynote Whether you're launching a new brand, refreshing an existing one, or looking for creative support on a specific project, I'd love to hear from you!…

Available to hire

Hi, I’m Alissa — a freelance multidisciplinary graphic designer from London with 8 years of industry experience, currently based in Tokyo.
I specialise in creating thoughtful, story-driven design that helps brands connect with their audiences in meaningful ways. From strategy and concept development through to final execution, I deliver impactful creative solutions across print and digital platforms.
I have worked across a wide range of sectors from hospitality, fashion, culture, jewellery, architecture, beauty and not for profit and I thrive on bringing fresh perspectives to new challenges and industries.
Services
– Brand Identity Design (logos, visual systems, and brand guidelines)
– Brand Strategy
– Website Design & UI Design
– Editorial Design (books, magazines, reports, and publications)
– Packaging Design
– Social Media Assets
– Paid Media & Campaign Assets
– Presentation, Email, and Marketing Templates
Tools
– Adobe Creative Suite
– Figma
– Canva
– Keynote
Whether you’re launching a new brand, refreshing an existing one, or looking for creative support on a specific project, I’d love to hear from you!

See more

Language

English
Fluent

Work Experience

Designer at A Common Purpose
June 1, 2025 - January 1, 2026
Senior Freelance Designer at Winkreative
January 1, 2025 - June 1, 2025
Clients – Central Yards, Harlan Coffee, Shangri La | Brand Identity, Packaging, Art Direction, Guidelines, Website
Senior Graphic Designer at Here Design
June 1, 2024 - December 31, 2024
Clients – Monica Rich Kosann, William Grant & Sons Brand Identity, Packaging, Art Direction, Guidelines, Website
Freelance Graphic Designer at Monier, Brandbank, Playground Studio, Lifestyle Communities
May 1, 2023 - November 30, 2023
Freelance Graphic Designer at Monier
May 1, 2023 - November 30, 2023
Creative at Checkland Kindleysides
November 1, 2021 - October 30, 2022
Clients – Roxy, H&M, FitFlop Brand Repositioning, Brand Identity, Website, Artwork
Freelance Graphic Designer at Pentagram
October 1, 2021 - November 1, 2021
Graphic Designer at Urban Outfitters
November 1, 2018 - October 1, 2021
Campaigns, OOH, Website, Social Media, Paid Ads

Education

BA (Hons) Graphic and Communication Design at University of Leeds
September 1, 2014 - June 1, 2018
Study Abroad Visual Communications at Nanyang Technological University
August 1, 2016 - June 1, 2017
BA (Hons) Graphic and Communication Design (2:1) at University of Leeds
January 1, 2014 - January 1, 2018
Visual Communications – Study Abroad at Nanyang Technological University (Singapore)
January 1, 2016 - January 1, 2017

Qualifications

(BA) Graphic and Communication Design, University of Leeds (2:1)
September 1, 2014 - July 1, 2018
Visual Communications, Nanyang Technological University (2:1)
August 1, 2016 - July 1, 2017

Industry Experience

Retail, Consumer Goods, Education, Non-Profit Organization, Travel & Hospitality, Healthcare, Media & Entertainment, Professional Services, Software & Internet
    Monica Rich Kosann
    Monica Rich Kosann is a sustainable, New-York based jewellery brand that empowers women with timeless jewellery collections. Their jewellery is designed as personal portraits, pieces that evolve with the wearer and capture milestones. Using the directive ‘Curate Your Ever-evolving Personal Portrait’ and nods to Monica’s roots as a portrait photographer, we helped the brand feel more confident by creating a bold yet elegant visual identity that encompasses the principles of the brand. Drawing inspiration from hallmarks, Viennese letter forms and French textile patterns, I developed a distinctive monogram along with a wordmark, custom typeface, pattern suite, luxury packaging and a modernised website. The monogram, reimagined as a digital customisation tool, allows customers to personalise the monogram transforming a core brand element into a pers-onal expression of identity, reinforcing MRK’s ethos: Your Story, Not Ours. – Dieline Award 2026, Fashion Packaging graphicdesigner branding webdesigner designer logo…
    Studio McW
    Studio McW is a London based architecture and design studio. Known for their storytelling approach to design, their projects feature unexpected architectural details with a focus on natural materials, showcasing a strong sense of craftsmanship. To mark the studio’s 10-year anniversary, we developed a new identity that reflects the evolution of its practice. By closely analysing the studio’s craft, material palette, and architectural language, we introduced more character and flair to the brand. The logotype uses a customisation of the typeface PP Woodland. Subtle curvature adjustments and shortened serifs give the identity a contemporary yet timeless quality, balancing softness with clarity. Building on the modified logotype, I refined the existing monogram maintaining its original form and developed a complementary typographic hierarchy and colour palette to establish the core brand assets. Using these assets, I designed a comprehensive website that highlights the detail of the studio’s work, enabling their expertise to branch across multiple sectors, plus supporting collateral, including stationery, proposal templates, and presentation materials. graphicdesign branding webdesign logo designer architecture…
    Vaghaar – A Gujarati Cookbook
    A Gujarati cookbook designed, photographed, art directed and written by myself, published by Smith Street Books (September 2026). It wasn’t until I spent five months back at home during the pandemic, well into my 20s, that I realised I couldn’t cook any of my mum’s beloved Gujarati food. These family recipes have been passed down for generations and endured migration across continents, from India and Kenya to the UK. I wanted to play my part in passing them on further and to reconnect with an essential part of my family history and cultural heritage. Ever since I started studying and working in graphic design, it’s been a goal of mine to design a book. Having the freedom to experiment and creatively express my vision across the pages, through typography and film photography, has been an absolute dream. This has been my most challenging project to date, but the one I am most proud of. I hope it inspires you to cook a Gujarati dish! bookdesign editorial print graphicdesigner designer…
    Oshadi
    Oshadi, pronounced aw-sh-dee, means ‘healing plant’ in Sanskrit. At the heart of the brand is a 250-acre regenerative cotton farm, cultivating a new fashion system rooted in ancient Indian agricultural practices and artisan heritage. Oshadi operates with a simple ethos: to give back more than we take. Taking this ethos into consideration, we helped elevate and modernise the brand. I designed a new logotype that subtly nods to the brand’s heritage, alongside a textural ‘cultivating hands’ mark that symbolises and honours the craft and community in everything they create. I also developed a simple primary colour palette of natural tones: cotton and earth brown, combined with a seasonal secondary palette inspired by each collection, along with a complimentary type hierarchy. Using these core brand assets and rich storytelling photography from the farm that highlights individual artisan practices, I designed a captivating e-commerce website for both consumers and members of the collective. I also developed physical garment labels and swing tags using cotton and paper produced on the farm. This rebrand has engaged new customers and taken the collective into new spaces. branding graphicdesign brandsystem webdesign designer logo…