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I’m a Design Strategist helping companies simplify complex products and experiences. I focus on identifying where confusion and friction appear, and turning that into clarity through better structure, flows and alignment between product and message. I tackle UX and UI, as well as the environment the product/experience lives in. I also work with storytelling, writing and voice, which strongly influence how I approach design. I’m interested in how things are understood — and how to make them clearer, more coherent and more human.…I’m a Design Strategist helping companies simplify complex products and experiences. I focus on identifying where confusion and friction appear, and turning that into clarity through better structure, flows and alignment between product and message. I tackle UX and UI, as well as the environment the product/experience lives in. I also work with storytelling, writing and voice, which strongly influence how I approach design. I’m interested in how things are understood — and how to make them clearer, more coherent and more human.

Alix De Plaen

UX Designer, Product Designer, Graphic Designer, +3

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I’m a Design Strategist helping companies simplify complex products and experiences. I focus on identifying where confusion and friction appear, and turning that into clarity through better structure, flows and alignment between product and message. I tackle UX and UI, as well as the environment the product/experience lives in. I also work with storytelling, writing and voice, which strongly influence how I approach design. I’m interested in how things are understood — and how to make them clearer, more coherent and more human.…I’m a Design Strategist helping companies simplify complex products and experiences. I focus on identifying where confusion and friction appear, and turning that into clarity through better structure, flows and alignment between product and message. I tackle UX and UI, as well as the environment the product/experience lives in. I also work with storytelling, writing and voice, which strongly influence how I approach design. I’m interested in how things are understood — and how to make them clearer, more coherent and more human.

Available to hire

I’m a Design Strategist helping companies simplify complex products and experiences. I focus on identifying where confusion and friction appear, and turning that into clarity through better structure, flows and alignment between product and message. I tackle UX and UI, as well as the environment the product/experience lives in.

I also work with storytelling, writing and voice, which strongly influence how I approach design. I’m interested in how things are understood — and how to make them clearer, more coherent and more human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Dutch

Fluent

English

Fluent

German

Intermediate

Work Experience

Freelance UX Consultant & Lead at Independent / Freelance

February 1, 2023 - Present

Partner with stakeholders and development teams to translate user needs into clear, practical designs across internal tools and mobile apps, driving efficiency and satisfaction.

Lead UX Migration

February 1, 2025 - Present

Led the end-to-end UX migration of the internal platform, conducting contextual workshops, user interviews, IA mapping, and consolidating fragmented modules into a unified sitemap. Developed low- to high-fidelity prototypes in Figma, ran four rounds of usability testing per module, and collaborated with developers to ensure seamless implementation and accessibility, improving task efficiency and earning stakeholder praise.

UX Designer at 99D Arts

January 1, 2024 - December 31, 2024

Conducted strategic user research and created detailed site maps and personas to inform feature prioritization; provided IA recommendations and low-fidelity mockups guiding development and improving product usability.

UX Consultant at Vocal Care App

January 1, 2023 - December 31, 2023

Delivered comprehensive UX support—from initial wireframes and interactive prototypes to iteration cycles based on user and stakeholder feedback sessions.

UX Research Intern at Homo Ludens (UQAM)

September 1, 2022 - November 30, 2022

Led a two-month UX research project, gathering user insights through interviews and field observations, then facilitated a targeted three-hour workshop for academic staff to bolster UX understanding and sharpen presentation skills.