You can call me Lia, I'm a Graphic Designer and Artist with 6 plus years of professional experience. A well-rounded designer, with a personal preference for branding, motion design and illustrations. Despite what I prefer, I love finding new ways to convey ideas and express visual messages. Since I also come from a business studies background, I also implement marketing strategies and research into my design process, ensuring the correct audience is reached through my designs. I also LOVE anime ♡

Aliyah McFarlane

You can call me Lia, I'm a Graphic Designer and Artist with 6 plus years of professional experience. A well-rounded designer, with a personal preference for branding, motion design and illustrations. Despite what I prefer, I love finding new ways to convey ideas and express visual messages. Since I also come from a business studies background, I also implement marketing strategies and research into my design process, ensuring the correct audience is reached through my designs. I also LOVE anime ♡

Available to hire

You can call me Lia, I’m a Graphic Designer and Artist with 6 plus years of professional experience.

A well-rounded designer, with a personal preference for branding, motion design and illustrations. Despite what I prefer, I love finding new ways to convey ideas and express visual messages.

Since I also come from a business studies background, I also implement marketing strategies and research into my design process, ensuring the correct audience is reached through my designs.

I also LOVE anime ♡

See more

Language

English
Fluent

Work Experience

Mid-Weight Designer at Guild Gaming - Shoreitch
November 30, 2024 - July 26, 2025
Branding, motion graphics and social posts.
Digital Designer at Adylic - bankside
January 31, 2023 - July 26, 2025
Focused on motion graphics and advertisement.
Junior Graphic Designer at Captify - Covent Garden
April 2, 2021 - October 29, 2021
6 Month contract role. Specialising in digital advertisement.
Apprentice Graphic Designer at AD Associates - St.Paul
September 30, 2020 - July 26, 2025
Apprenticeship. Specialising in print, paperwork and logo design
Mid-Weight Designer at Sky Guild Gaming
January 1, 2024 - October 13, 2025
Led and contributed to branding and game art assets, marketing visuals, social media graphics, and UI elements. Collaborated with cross-functional teams to deliver cohesive visual identities for gaming titles across printed and digital assets. Proficient in Photoshop, Illustrator, and After Effects; created logos, brand guidelines, posters, and motion assets.
Graphic Designer at Adylic
January 1, 2023 - October 13, 2025
Developed branding identities, logos, packaging and marketing collateral for clients; produced illustrations, social content, and print-ready artwork; collaborated with art directors and developers; improved design systems and visual consistency.
Junior Graphic Designer at Captify
January 1, 2021 - October 13, 2025
Provided design support for campaigns; created visuals for ads, banners, and pitch decks; assisted with asset production and asset management; gained experience in a fast-paced environment.
Apprentice Designer at AD Associates
January 1, 2020 - October 13, 2025
Supported senior designers with concept art, layout, typography; assisted with branding and print production; built foundational skills in vector illustration and layout.
Mid-Weight Designer at Gaming
December 31, 2024 - October 13, 2025
Created and delivered visual identities, branding packages, and motion graphics for gaming projects. Collaborated with product, marketing, and UI teams to translate brand strategy into compelling visuals; produced assets for digital campaigns, social media, and in-game graphics. Led concept development, art direction, and asset management to ensure cohesive brand expression across platforms.
Graphic Designer at Adyllic
December 31, 2023 - October 13, 2025
Designed branding, logos, and illustrations for a range of clients; contributed to brand systems, marketing collateral, and campaigns; collaborated with creative leads to ensure high-quality visuals across print and digital media.
Graphic Designer at Captify
July 1, 2021 - October 13, 2025
Junior graphic designer working on marketing assets, digital campaigns, and brand visuals; produced assets for website and social channels; supported senior designers in layout and typography tasks.
Apprentice Designer at AD Associates
December 31, 2020 - October 13, 2025
Assisted senior designers with branding, layout, and production tasks; gained experience in Illustrator, Photoshop, and InDesign, and contributed to client deliverables.
Mid-Weight Designer at Sky Guild Gaming
January 1, 2024 - October 13, 2025
Delivered branding, graphic design, and motion design assets for Sky Guild Gaming; collaborated with cross-functional teams to produce marketing materials and in-game assets.
Graphic Designer at Adyllic
January 1, 2023 - October 13, 2025
Graphic design, motion design, and illustration with a focus on branding, logos and advertising; produced assets for campaigns.
Junior Graphic Designer at Captify
July 1, 2021 - October 13, 2025
FTC 6-month contract providing support in branding and design for campaigns; created assets for digital marketing and presentations.
Apprentice Designer at AD Associates
January 1, 2020 - October 13, 2025
Assisted with design tasks across branding, illustration and layout; supported senior designers on client projects.
Mid-Weight Designer at Sky Guild Gaming
December 31, 2024 - October 13, 2025
Contributed to branding, illustration, and motion graphics across gaming projects; supported design assets and visual identity development.
Graphic Designer at Adylic
December 31, 2023 - October 13, 2025
Designing branding materials, illustrations, and digital assets across client projects.
Junior Graphic Designer at Captify
June 30, 2021 - October 13, 2025
Assisted design for campaigns and visual communications; supported branding and asset production during a six-month FTC.
Apprentice Designer at AD Associates
December 31, 2020 - October 13, 2025
Supported senior designers with branding, print design and illustration tasks, contributing to client deliverables.

Education

Digital marketing at Lambeth Academy
January 1, 2016 - December 31, 2018
A Levels at Art and Design
January 11, 2030 - July 26, 2025
Level 3 Double Diploma at Business and Enterprise
January 11, 2030 - July 26, 2025

Qualifications

Level 3 Apprenticeship
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Gaming, Retail, Consumer Goods, Professional Services, Software & Internet, Other
    paper Women in Gaming

    A huge campaign created by SKY Broadband and Guild Gaming to highlight female gamers and create an official esports tournament system for women in gaming. I was the sole designer on their Football Eseries section, creating live stream graphics, promos and motion graphics.