Head of Fan Growth at WNBL (Women's National Basketball League)

Led the national fan-growth strategy for the 2025/26 season, delivering record audience growth across broadcast, live attendance, and digital platforms; chaired sustainability initiatives aligned with carbon-neutral goals; built partnerships and a data-driven fan-engagement program.

Chief Marketing Officer at Vinyl Group

Led marketing strategy and growth across Vinyl Group brands (Vampr, Vinyl.com, Jaxsta, Serenade) and oversaw cross-platform campaigns; managed owned channels; led PR, SEO, product, paid media, and content production; delivered data-driven performance reporting and guided executive-level budgeting, team structure, hiring and performance.

Head of Marketing at Vinyl Group

Led digital growth, D2C funnel optimization, paid and organic marketing, analytics, UX-led website development, and brand identity across platforms; drove adoption and growth initiatives across Vinyl Group, Jaxsta, and related brands.

Senior Audience & Channel Manager at Warner Music Australia

Led cross-channel audience growth and engagement strategies for artists and campaigns; developed and optimized multi-channel marketing plans and contributed to overall marketing effectiveness.

Marketing & Partnerships Manager at Feed Me Music, London

Managed marketing initiatives and partnerships for a London-based music company; coordinated campaigns and promotional activities to support artists and releases.